In the past few years, we’ve seen the rise of several new content types. Some of these new forms have been part of our everyday lives for decades (like video), while others are still in their infancy (like interactive AR). But as time goes on, we’ll see more and more types emerge that offer a seamless blend of technology and creativity. This is nothing new for marketers, who have long kept pace with developments in technology—but what does this mean for marketers’ day-to-day jobs?
1. Crushed video
A crushed video is a type of content that has been stretched to fit a specific shape or size. This content can be created with a video editor tool. It differs from other types of video in that it’s composed entirely of movement and audio—no still images are used in the creation process. Although crushed video may not seem like a new idea at first glance, it’s quickly becoming more popular among marketers because it serves multiple purposes:
- It allows marketers to communicate their message in an eye-catching way (for instance, by making text appear to fly across the screen).
- It provides an alternative format for displaying information on mobile devices.
Crushed video is also a versatile tool for publishers who want to create shareable, interactive content. For example, crushed video can be used as a way to add motion graphics or animation to your videos without having to hire an animator.
2. Interactive audio
Interactive audio is a new content type that’s rapidly becoming popular in the media industry.
Interactive audio is different from regular audio because it allows the user to engage with the content on a deeper level than just listening, by allowing them to engage with elements of sound and speech.
Some examples of interactive audio include:
- Games where you must find clues and solve puzzles using physical space and sound cues (e.g., hide-and-seek)
- Games where you must follow instructions from an instructor without making any mistakes (e.g., driving test)
- Games where you must select your appropriate responses based on what characters are saying around you (e.g., choose between two options)
Interactive audio allows you to create an experience that is more interactive, engaging, and immersive than listening to a regular podcast or audiobook. It also allows you to reach a wider audience since anyone with an internet connection can access your content from anywhere in the world.
3. Voice emails
Voice emails are a great way for you to get your message across in a variety of situations. A voice email can be used to reach customers who are not online and have no access to social media. In addition, this medium allows you to convey information quickly and efficiently without having to type up an email or create an expensive video ad.
- Voice emails can be used when you want someone’s attention immediately (like if you’re introducing yourself).
- They can also help make something more memorable by using sound effects such as music or sound effects that are relevant to the content being discussed (for example, a voicemail promoting a new store sale might play the sound of ringing cash registers).
4. Virtual tours
Virtual tours are an immersive way to experience a location. They can be used to sell real estate or to give people a sense of what a place is like without actually being there. There are many different types of virtual tours, including 360-degree videos and interactive maps with hotspots that allow you to zoom in on certain aspects of each scene.
With virtual reality becoming the next big thing in travel, it’s safe to assume that virtual tours will become more popular over the next few years as well.
5. Interactive AR content
As you may know, AR is an overlay of digital images on top of real-world objects. Today, AR is considered to be a new medium that blends computer graphics, video and sound technology with GPS data to create interactive experiences using mobile devices. It’s also used in a variety of industries including retail, entertainment and education.
The use of AR will continue to grow over the next decade as we become more accustomed to using this technology in our daily lives.
6. Customized interactive video experiences
In the future, you’ll be able to watch movies and TV shows that are personalized to your needs. Interactive video experiences will be a new way for brands to tell stories in an engaging way.
For example, if you’re watching one of these customized interactive video experiences on your phone or tablet and want more information about something you see in the show, all it takes is a tap or swipe. You’ll get additional information about what’s happening on screen—and maybe even find out how others connected with the content too.
7. Animated infographics and Meme
Animated infographics and memes are great ways to present complex ideas in a simple and memorable way. Both can be used to explain a concept, but the animated infographic will do so with more detail than the meme.
Invented by D3 (the same company that powers Netflix), an animated infographic uses animation software to add movement to static images. You’ll most often see them used for data visualization, where they add value by helping viewers understand large amounts of information at once.
Memes are picture-based humorous images that usually contain text in one corner. If you’ve ever seen one of those image macros based on a popular movie quote or picture of someone famous, then you’re familiar with what memes look like! Marketers also use meme generators to generate content.
8. Interactive stories
In the last few years, interactive stories have become a hot topic. An interactive story is simply a text-based narrative that allows readers to make choices that affect the outcome of the story. Readers can then share their stories with others on social media platforms like Facebook and Instagram. The benefits of using this type of content are many: it allows you to tell your brand’s story in an engaging and personal way; it gives you more control over how users experience your message; it’s an opportunity for you to connect with your audience in new ways (and maybe even build new audiences).
The future seems bright for interactive stories as they continue to evolve and develop into new formats.
9. Audio AR and VR experiences
Audio AR and VR experiences are the future of web content. With audio AR, users will be able to listen to a story on any device — including their smartphone — without needing to look at anything or use their hands at all! This is particularly useful for busy people who want to multitask while listening to something interesting, such as an audio book or podcast. The experience will be more immersive than ever before, thanks to new technology that allows users’ ears (and not just their eyes) to perceive where sounds are coming from in real time. Audio VR experiences are also expected to become much more interactive than ever before; imagine being able to walk around inside an immersive world with your friends while talking about what you’re seeing together!
Why Content Matters for Online Presence
Content is a very important part of any business, and that’s especially true for online businesses. Content is what will help you reach your goals, attract potential customers and clients, and get found by search engines. But just because it’s so important doesn’t mean that all businesses understand how it works or why they need it. So let’s look at some of the ways in which content matters for online presence:
Content Matters for SEO
When it comes to search engine optimization (SEO), content is king. If your site’s pages don’t contain relevant, useful information for the user, search engines won’t be able to rank them highly. In fact, they may not rank them at all!
Search engines are increasingly using the text on your page to determine relevance. They look at the number of words in your copy, how many times those terms appear and their position on the page relative to each other. The more relevant your content is, the more likely it is to appear in search results when someone enters a keyword related to your business or industry into a search engine query box. So if you want to make sure that people find what they need when searching online – whether that’s an app developer or a catering company – then having great SEO will help get you noticed by potential customers who are looking for what you provide as well as helping improve conversion rates among those who come across one of your listings through random searches but aren’t ready yet before converting immediately into paying customers (or clients).
Content Helps You Reach Your Goals
Content is a crucial component for online presence because it helps you reach your goals. Content can help you build a community, sell products or services, attract visitors and build your brand. It also builds trust with people who are looking for information about your company or product.
Content is Shareable
The more people share your content, the more likely it is to be seen. This is why you should focus on making your content shareable. There are several ways you can do this:
- Use a catchy headline that will appeal to readers and make them want to read more
- Add a few photos or videos if applicable
- Make sure there is an easy-to-find backlink at the bottom of each page
Content Helps People Find You Online
Content is the foundation of your online presence. It’s what people will search for and find you with, it’s what they’ll share with their friends, it’s what will attract links to your site, and it’s what will help you meet your goals.
The end result of this approach is a site that provides value to its visitors—and thus, gains loyal customers who return often or even become members or subscribers… which means more traffic!
Content Attracts Links
The link is the currency of the internet. The more you have, the better your site will rank in search engines, and the more users will find you when they’re looking for information. Links aren’t just important for search engines—they also help people who want to share your content on social media or write about it in a blog post (which means even more links).
You can earn links from sources like press releases, guest blogging and social media platforms like Twitter and Facebook.
Many online businesses go wrong by focusing too much on the visual side of things and not enough on the quality of their written content.
This is a mistake because, while visuals are important in terms of engaging users and helping to boost your search engine rankings, they’re ultimately secondary to good writing.
In fact, some studies show that copywriting even has a greater impact on conversions than visuals do! So if you want to get people to buy from you or subscribe to your blog/website/social media account(s), make sure that the words you put out there are top notch.
All in all, content is the backbone of an online business. If you don’t have good content, then your website will never be successful. It’s a very important part of SEO and it’s also what engages your audience so they’ll want to come back again and again. You may not think that writing blog posts or articles sounds like fun work at first glance but once you get into it, I’m sure you’ll find yourself addicted like me!
More and more, we’re seeing content creators adapting to the needs of their audiences. And as the digital world continues to evolve and grow, it’s important for brands to keep pace with these changes so that they don’t fall behind in their marketing efforts. We believe that 2019 will be a year of experimentation when it comes to new types of media formats—and if any one thing can be predicted about tomorrow’s web content landscape, it’s that it will look different than today’s!