{"id":4157,"date":"2023-04-18T21:02:34","date_gmt":"2023-04-18T21:02:34","guid":{"rendered":"http:\/\/contentguppy.com\/blog\/?p=4157"},"modified":"2026-04-06T18:53:17","modified_gmt":"2026-04-06T18:53:17","slug":"saas-link-building","status":"publish","type":"post","link":"https:\/\/contentguppy.com\/blog\/saas-link-building\/","title":{"rendered":"SaaS Link Building:  10 Strategies to Acquire High Quality Links for Your SaaS Company"},"content":{"rendered":"<p>At Content Guppy, we specialize in <a href=\"https:\/\/contentguppy.com\/link-building-services\/\" target=\"_blank\" style=\"outline: none;\">SaaS link building<\/a> and have gotten some really amazing links for our clients.<\/p>\n<p>In fact, our <a href=\"https:\/\/contentguppy.com\/saas-link-building-process\/\" target=\"_blank\" style=\"outline: none;\">link building strategy<\/a> centers around 3 main criteria:<\/p>\n<ol start=\"1\">\n<li style=\"\">They\u2019re a DR 60 +. &nbsp;We want to make sure that the sites we get links to have a good domain authority.<\/li>\n<li style=\"\">They have a minimum traffic of 1,000 visitors per month. &nbsp;A site with organic traffic is key to having a high quality backlink<\/li>\n<li style=\"\">They\u2019re all on SaaS sites and Agency sites. &nbsp;Meaning we don\u2019t accept links from link farms, content farms, affiliate sites, or anything that looks remotely \u201cspammy\u201d.<\/li>\n<\/ol>\n<p>Some of our links include:<\/p>\n<p>Qualtrics.com: &nbsp;DR 91 and 1.5 million visitors per month.<\/p>\n<p>Glassdoor.com: &nbsp;DR 91 and 17.5 million visitors per month<\/p>\n<p>Dribbble.com: &nbsp;DR 93 and 6.5 million visitors per month<\/p>\n<p>Each of these links were <a href=\"https:\/\/contentguppy.com\/blog\/white-hat-link-building\/\" target=\"_blank\" style=\"outline: currentcolor;\">acquired<\/a> with one of the following link building strategies mentioned in this post.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1695409138841\"><strong>Benefits of SaaS Link Building<\/strong><\/h2>\n<p>Link building is one of the pillars of any <a href=\"https:\/\/www.teamtweaks.com\/seo-services-in-india\" target=\"_blank\" style=\"outline: none;\">SEO campaign<\/a> and is so important that we wrote <a href=\"https:\/\/contentguppy.com\/blog\/link-building\/\" target=\"_blank\" style=\"outline: none;\">an entire guide on the subject<\/a>.<\/p>\n<p>Critically, <a href=\"https:\/\/contentguppy.com\/manual-link-building-service\/\" target=\"_blank\" style=\"outline: currentcolor;\">link building<\/a> for SaaS companies can have a direct impact on the MRR of the company.<\/p>\n<p>I was on a team that helped a bootstrapped SaaS company increase organic traffic to over 400,000 visitors per month AND grow to over <a href=\"https:\/\/www.timedoctor.com\/blog\/bootstrapping-saas\/\" target=\"_blank\" style=\"outline: none;\">$10 million in ARR<\/a> on the back of SEO and link building.&nbsp;<\/p>\n<p>But when you&#8217;re getting links for your SaaS site, <a href=\"https:\/\/contentguppy.com\/blog\/backlink-management\/\" target=\"_blank\" style=\"outline: currentcolor;\">you can&#8217;t just get any links<\/a>. In this guide, we&#8217;ve included the best practices and <a href=\"https:\/\/contentguppy.com\/blog\/link-building-tools\/\" target=\"_blank\" style=\"outline: currentcolor;\">tools<\/a> that you can use to acquire high-quality links. &nbsp;&nbsp;<\/p>\n<h2 id=\"t-1681923484402\" style=\"text-align: center;\"><strong>Link Insertion for SaaS Companies<\/strong><\/h2>\n<p>Link insertion is the act of reaching out to other websites in hopes that they will add a link to their already existing content. &nbsp;And it&#8217;s one of our favorite ways to do <a href=\"https:\/\/contentguppy.com\/white-hat-link-building-service\/\" target=\"_blank\" style=\"outline: currentcolor;\">SaaS link building<\/a>.<\/p>\n<p>This is the exact process we use most often to <a href=\"https:\/\/contentguppy.com\/blog\/outsource-link-building\/\" target=\"_blank\" style=\"outline: currentcolor;\">find and acquire some of the best links<\/a> for our clients.<\/p>\n<p>Here\u2019s how it works.<\/p>\n<h3 id=\"t-1681923484403\"><strong>Source Articles<\/strong><\/h3>\n<p>One of the most important aspects of any link building strategy is to find a list of sites who might want to include our link in their article.<\/p>\n<p>To do that, we use Ahrefs Content Explorer. &nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4159\" width=\"750\" data-init-width=\"1237\" height=\"246\" data-init-height=\"405\" title=\"Content-Explorer\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Content-Explorer.jpg\" data-width=\"750\" data-height=\"246\" style=\"aspect-ratio: auto 1237 \/ 405;\"><\/span><\/p>\n<p>Then we apply all of our filters.<\/p>\n<p>These are:<\/p>\n<ul>\n<li>One page per domain<\/li>\n<li>Exclude Home Page<\/li>\n<li>Site Traffic 1000<\/li>\n<li>Domain Rating from 60-90<\/li>\n<\/ul>\n<p>After that, we&#8217;ll manually look for <a href=\"https:\/\/saas-space.com\/startup-funding\/\" target=\"_blank\">saas funding<\/a> websites for us to reach out to.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4160\" width=\"750\" data-init-width=\"1024\" height=\"174\" data-init-height=\"237\" title=\"Screenshot_123022_100805_AM-1024x237\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_123022_100805_AM-1024x237-1.jpg\" data-width=\"750\" data-height=\"174\" style=\"aspect-ratio: auto 1024 \/ 237;\"><\/span><\/p>\n<p>Then we export the list.<\/p>\n<h3 id=\"t-1681923484404\"><strong>Find Person Closest to the Content<\/strong><\/h3>\n<p>Now we have to find the person to <a href=\"https:\/\/respona.com\/blog\/backlink-outreach\/\" target=\"_blank\" style=\"outline: none;\">reach out to<\/a>.<\/p>\n<p>We use LinkedIn to do this. &nbsp;<\/p>\n<p>And that\u2019s because we want to get the person closest to the content. &nbsp;We don\u2019t want to send our pitch to the CEO or Founder or CMO if we don\u2019t have to. &nbsp;These people don&#8217;t care about your link building campaign. &nbsp;<\/p>\n<p>Instead, we want to send our pitch to the SEO manager or the content marketing specialist.&nbsp;<\/p>\n<p>So you can search the companies, and then go to the \u201cpeople\u201d tab.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4161\" width=\"750\" data-init-width=\"811\" height=\"425\" data-init-height=\"460\" title=\"Screenshot_123022_101101_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_123022_101101_AM.jpg\" data-width=\"750\" data-height=\"425\" style=\"aspect-ratio: auto 811 \/ 460;\"><\/span><\/p>\n<p>And then you want to find people with \u201cContent\u201d or \u201cSEO\u201d in their job title.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4164\" width=\"503\" data-init-width=\"503\" height=\"321\" data-init-height=\"321\" title=\"Screenshot_123022_101144_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_123022_101144_AM.jpg\" data-width=\"503\" data-height=\"321\" style=\"aspect-ratio: auto 503 \/ 321;\"><\/span><\/p>\n<h3 id=\"t-1681923484405\"><strong>Send a Pitch<\/strong><\/h3>\n<p>Now, it\u2019s time to send your pitch.<\/p>\n<p>Three things:<\/p>\n<p>Make it personal. &nbsp;Use their first name at all times.<\/p>\n<p>Show that you\u2019ve ACTUALLY read the content. &nbsp;This is important. &nbsp;(Actually read the content!)<\/p>\n<p>Ask for the link.<\/p>\n<p>Here\u2019s an email that worked for me.<\/p>\n<p>Subject: &nbsp;Quick Question<\/p>\n<p>Hey Victor<\/p>\n<p>&nbsp;was reading your article on the 6 ways your B2B Business Can Establish Trust with Your Prospects.<\/p>\n<p>You mention creating content marketing assets as one of the ways to create trust. &nbsp;Far too often, brands think they can just buy some ads on Facebook or Google or whatever, and see success.<\/p>\n<p>But I can&#8217;t tell you how many times a customer has said to us &#8220;we&#8217;ve been reading your blog for 2 years.&#8221;<\/p>\n<p>The other idea that you had which is really good is making it easy to contact the brand. &nbsp;If I can&#8217;t find a way to get in touch with someone, then I&#8217;m not buying.<\/p>\n<p>We wrote a post called &#8220;how to set up a call center&#8221; that can help companies make it easy for their customers and prospects to reach out to them. &nbsp;It will fit perfectly in your article.<\/p>\n<p>Let me know if you\u2019re interested.<\/p>\n<p>Greg<\/p>\n<p>When it comes to link building, contextual link insertion is one of the most scalable ways to acquire links.<\/p>\n<p>When you <a href=\"https:\/\/contentguppy.com\/white-label-link-building\/\" target=\"_blank\" style=\"outline: none;\">hire our agency<\/a>, a large majority of our link building efforts will be geared toward this.<\/p>\n<p>It&#8217;s the fastest way to increase organic traffic.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484406\"><strong>Guest Blogging<\/strong><\/h2>\n<p>In 2008, when I started my first blog, guest posting used to be my primary traffic strategy. &nbsp;<\/p>\n<p>I\u2019d write a guest post on Copyblogger or Problogger and get thousands of visitors and hundreds of email subscribers. &nbsp;The benefits of organic traffic I&#8217;d get from a link on those sites was an after thought.<\/p>\n<p>Man, I miss those days.<\/p>\n<p>These days,&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/digest.myhq.in\/13-free-guest-posting-sites-traffic\/&amp;sa=D&amp;source=editors&amp;ust=1672673338062129&amp;usg=AOvVaw3VP5f3a0uXlV-EMbR7VZUU\" style=\"outline: none;\">guest posting<\/a> is best served as an effective&nbsp;<a href=\"http:\/\/contentguppy.com\/link-building-services\" target=\"_blank\" style=\"outline: none;\">link building<\/a> strategy. &nbsp;<\/p>\n<p>Yes, I know that Google has said that guest posting for links is a \u201cno no\u201d, but we have found that writing high quality guest posts still works very well.<\/p>\n<p>For guest posting, I would highly recommend using what you learn in this section and implementing it with a solid Parasite SEO strategy (next section).<\/p>\n<h3><strong>Step 1: &nbsp;Find a blog to write your post<\/strong><\/h3>\n<p>So, the easiest way to find a blog to write for is to use Google.<\/p>\n<p>You can simply enter the terms:<\/p>\n<ul>\n<li>\u201cName of niche\u201d and \u201cguest blogger\u201d<\/li>\n<li>\u201cName of niche\u201d and \u201cwrite for us\u201d<\/li>\n<li>\u201cName of niche\u201d and \u201cguest writer\u201d<\/li>\n<\/ul>\n<p>And you\u2019ll wind up with dozens, if not hundreds, of blogs who are accepting guest posts across different niches and topics from <a href=\"https:\/\/www.dietpills.com.au\/post\/mediterranean-diet-guide-for-hearth-health-and-weight-loss\" target=\"_blank\">health and nutrition<\/a> to technology and marketing.&nbsp;<\/p>\n<p>For instance, if I type in \u201cMarketing\u201d and \u201cwrite for us\u201d, I get pages and pages of blogs looking for guest posts:<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4197\" width=\"581\" data-init-width=\"581\" height=\"549\" data-init-height=\"549\" title=\"guest-blogging-serp-results\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/guest-blogging-serp-results-1.jpg\" data-width=\"581\" data-height=\"549\" style=\"aspect-ratio: auto 581 \/ 549;\"><\/span><\/p>\n<p>Apart from this, you can get authority guest posting sites from curated lists such as <a href=\"https:\/\/attrock.com\/blog\/guest-posting-sites\/\" target=\"_blank\" style=\"outline: none;\">Attrock guest posting sites<\/a> to prepare the best list of guest posting sites according to your niche.<\/p>\n<h3><strong>Step 2: &nbsp;Pitch the editor<\/strong><\/h3>\n<p>Now that I\u2019ve found a blog to write for, it\u2019s time to pitch the editor. That\u2019s how link-building strategies mirror the meticulous scheduling precision needed in <a href=\"https:\/\/www.rosterelf.com\/industries\/healthcare\" target=\"_blank\" style=\"outline: none;\">health roster<\/a> systems.<\/p>\n<p>The first thing I do is look for blog posts that have been successful and come up with an idea around how to spin a new angle.<\/p>\n<p>For instance, if I notice a blog post called \u201c10 ways to nurture leads\u201d gets a lot of shares and comments, then I might do something like \u201cA Case Study on How I Nurture Leads\u201d. (Totally made up and a bad example, perhaps, but you get the point. &nbsp;I\u2019d write my article around lead nurturing.)<\/p>\n<p>Then, I\u2019d pitch them using this script.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4198\" width=\"750\" data-init-width=\"858\" height=\"252\" data-init-height=\"288\" title=\"guest-blogging-pitch\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/guest-blogging-pitch-1.jpg\" data-width=\"750\" data-height=\"252\" style=\"aspect-ratio: auto 858 \/ 288;\"><\/span><\/p>\n<p>And it works almost all of the time!<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4199\" width=\"587\" data-init-width=\"587\" height=\"115\" data-init-height=\"115\" title=\"guest-blogging-result\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/guest-blogging-result-1.jpg\" data-width=\"587\" data-height=\"115\" style=\"aspect-ratio: auto 587 \/ 115;\"><\/span><\/p>\n<h3><strong>Step 3: &nbsp;Write a killer post<\/strong><\/h3>\n<p>Now it\u2019s time to write a killer guest post. &nbsp;It has to be really good! You want to endear yourself to both the readers of the new blog AND the editor of the blog.<\/p>\n<p>You can go the extra mile of adding a couple of images to your post, this is an easy step with&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.placeit.net\/use-mockups-of-lifestyle-images-for-blogging\/&amp;sa=D&amp;source=editors&amp;ust=1672673338064300&amp;usg=AOvVaw3OPRlgjxroPb74hDrYiZON\" style=\"outline: none;\">mockups<\/a>.<\/p>\n<p>You may not get tons of traffic from your guest post, however, if you do good work for them, they will be much more inclined to share a future post or partner with you down the road.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484407\"><strong>Guest Podcast<\/strong><\/h2>\n<p>Let\u2019s face it. &nbsp;Guest posting at scale can take a LONG time.<\/p>\n<p>Writing blog posts can take hours to write. &nbsp;Then you submit it for a few rounds of edits. &nbsp;Before you know it, you\u2019ll have spent 7-10 hours writing one guest post.<\/p>\n<p>Enter guest podcasting.<\/p>\n<p>It takes 15 minutes to write your pitch. &nbsp;An hour (at most) to be on the podcast. &nbsp;Boom!&nbsp; You&nbsp;<a href=\"https:\/\/vengreso.com\/blog\/save-time-with-flymsg\" target=\"_blank\" style=\"outline: none;\">save time<\/a> in comparison to a guest post AND you got your link. (Not to mention you\u2019ve been in the ear of your target audience for almost an hour. &nbsp;That\u2019s got to be worth something too, right?)<\/p>\n<p>So here\u2019s how to do it:<\/p>\n<h3><strong>Step 1: &nbsp;Find a Podcast to Appear On<\/strong><\/h3>\n<p>You can do this a couple of ways.<\/p>\n<p>The first way is by using Google. &nbsp;<\/p>\n<p>Look what happens when I search for \u201cbest marketing podcasts\u201d.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4202\" width=\"718\" data-init-width=\"718\" height=\"751\" data-init-height=\"751\" title=\"Screenshot_122922_113223_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_122922_113223_AM-1.jpg\" data-width=\"718\" data-height=\"751\" style=\"aspect-ratio: auto 718 \/ 751;\"><\/span><\/p>\n<p>I get a ton of \u201clist posts\u201d about marketing podcasts.<\/p>\n<p>Then I can click on each of these lists to see which podcasts work for my business.<\/p>\n<p>The second way to do this is by going through the podcasts that you already listen to.<\/p>\n<p>If you\u2019re listening to these podcasts, then maybe your customers are as well.<\/p>\n<h3><strong>Step 2: &nbsp;Identify Gaps<\/strong><\/h3>\n<p>Once you\u2019ve found the podcast that you\u2019re going to pitch, you need to identify the content gaps that you can fill.<\/p>\n<p>With a podcast, you don\u2019t want to pitch the EXACT SAME THING as someone else. The topic has already been covered. &nbsp;<\/p>\n<p>You need to pitch something that is a bit different &#8211; an angle that will appeal to the host and the readers.<\/p>\n<p>For instance, I was pitching the \u201cEverything is Marketing\u201d podcast. &nbsp;And they had a few episodes on SEO. &nbsp;<\/p>\n<p>So I knew SEO would be a good topic. &nbsp;But I needed to find a bit of an edge.<\/p>\n<p>I pitched the podcast on an SEO strategy that would take just 30 minutes per day.<\/p>\n<h3><strong>Step 3: &nbsp;The Pitch<\/strong><\/h3>\n<p>Now you need to send your email.<\/p>\n<p>Here\u2019s the email I sent to the \u201cEverything is Marketing\u201d podcast.<\/p>\n<p>Hey Corey<\/p>\n<p>I was listening to your podcast episode with Benji Hyam where you guys were talking about creating a bottom of funnel content using Alternative Posts.<\/p>\n<p>LIke you said, they convert like gangbusters! &nbsp;This is such a great strategy that I\u2019ve seen make a significant impact for other companies. &nbsp;Thank you for sharing this valuable tactic that more people should be utilizing to get ranked for their competitor\u2019s alternatives. &nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4203\" width=\"710\" data-init-width=\"728\" height=\"597\" data-init-height=\"612\" title=\"example\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/example.jpg\" data-width=\"710\" data-height=\"597\" style=\"aspect-ratio: auto 728 \/ 612;\"><\/span><\/p>\n<p>Because you do such a great job of teaching your audience how to grow their business through practical marketing strategies, &nbsp;I thought they would also love to know how to create a huge boost in visitors through an seo strategy that just takes up just 30 minutes each day. &nbsp;<\/p>\n<p>I\u2019ve also found a really cool keyword strategy that helps me create content \u201ceasily\u201d which I could share too! &nbsp;<\/p>\n<p>Are you interested?<\/p>\n<p>Thanks,<\/p>\n<p>Greg<\/p>\n<h2 id=\"t-1681923484408\" style=\"text-align: center;\"><strong>Parasite SEO<\/strong><\/h2>\n<p>What is Parasite SEO?<\/p>\n<p>According to Matthew Barby (where I first learned about this strategy),&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.matthewbarby.com\/seo-campaign-blueprint\/&amp;sa=D&amp;source=editors&amp;ust=1672673338068542&amp;usg=AOvVaw2JKfNBjxjG_GteqRyO6pIN\">Parasite SEO is<\/a><\/p>\n<blockquote><p>\u201cThe goal of parasite SEO focuses on tapping into the authority of well-established websites to rank for competitive keywords and consequently funnel through the traffic to your own website.\u201d<\/p><\/blockquote>\n<p>Let me show you what I mean.<\/p>\n<p>There\u2019s a blog called Codeinwp.com where they published a blog post called \u201c7 Best Time Tracker Software Compared\u201d.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4205\" width=\"750\" data-init-width=\"1094\" height=\"132\" data-init-height=\"193\" title=\"parasite-seo-article\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/parasite-seo-article-1.jpg\" data-width=\"750\" data-height=\"132\" style=\"aspect-ratio: auto 1094 \/ 193;\"><\/span><\/p>\n<p>After a very short time, this post actually ranked #1 and did quite well. &nbsp;(We\u2019ve since built a few links to it to help secure it\u2019s number 1 ranking.)<\/p>\n<p>Yes, we helped a blog post on another website rank in Google. &nbsp;And it worked!<\/p>\n<p>According to Ahrefs, this post gets 3100 organic visitors per month. &nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4206\" width=\"750\" data-init-width=\"1046\" height=\"182\" data-init-height=\"254\" title=\"codeinwp-analytics\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/codeinwp-analytics-1.jpg\" data-width=\"750\" data-height=\"182\" style=\"aspect-ratio: auto 1046 \/ 254;\"><\/span><\/p>\n<p>Now, I\u2019ll show you where the magic happens.<\/p>\n<p>On this article of 7 Best Time Tracker Software, Time Doctor is listed first:<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4207\" width=\"750\" data-init-width=\"909\" height=\"509\" data-init-height=\"617\" title=\"codeinwp-article\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/codeinwp-article-1.jpg\" data-width=\"750\" data-height=\"509\" style=\"aspect-ratio: auto 909 \/ 617;\"><\/span><\/p>\n<p>Since this post has started ranking number one in google for best time tracker software, it\u2019s driven between 250-400 visitors per month to our site (about 10% of that organic traffic converts to leads.)<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4208\" width=\"750\" data-init-width=\"1068\" height=\"310\" data-init-height=\"441\" title=\"codeinwp-traffic\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/codeinwp-traffic-1.jpg\" data-width=\"750\" data-height=\"310\" style=\"aspect-ratio: auto 1068 \/ 441;\"><\/span><\/p>\n<p>If you\u2019re just starting a new blog or launching a new product, Parasite SEO is a&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.thewebhospitality.com\/increase-website-traffic\/&amp;sa=D&amp;source=editors&amp;ust=1672673338071032&amp;usg=AOvVaw346dFJDUZzqsTOSsLg1bhd\" style=\"outline: none;\">great way to help drive traffic<\/a> in a very short amount of time by ranking your blog post on a high authority site and getting quality backlinks from it.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484409\"><strong>Resource Page Link Building<\/strong><\/h2>\n<p>At it\u2019s core, resource page <a href=\"https:\/\/blog.powr.io\/amid-ai-generated-content-link-building-is-more-important-for-seo\" target=\"_blank\" style=\"outline: none;\">link building<\/a> consists of two steps:<\/p>\n<p><strong>Step 1:<\/strong>&nbsp;&nbsp;Create a great resource.<\/p>\n<p><strong>Step 2:&nbsp;<\/strong>&nbsp;Get a link on a page that lists great resources.<\/p>\n<p>Resource pages are simply pages that link out to other pieces of content. &nbsp;The best part about blogs with resource pages is that they&#8217;re always looking for new content or tools to make the page even better.<\/p>\n<p>So building links to these pages is very possible, and we do it all the time.<\/p>\n<p>Here\u2019s an example.<\/p>\n<p>Let\u2019s say you have an incredibly in depth blog post about SEO. &nbsp;A \u201cresource\u201d if you will.<\/p>\n<p>You can go to Google and type: &nbsp;\u201cSEO Resource Guides\u201d &nbsp;or \u201cTop SEO Resources\u201d or \u201cbest SEO Resources\u201d.<\/p>\n<p>And you\u2019ll get a bunch of pages just like this:<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4210\" width=\"750\" data-init-width=\"832\" height=\"713\" data-init-height=\"791\" title=\"Screenshot_010223_083844_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_083844_AM-1.jpg\" data-width=\"750\" data-height=\"713\" style=\"aspect-ratio: auto 832 \/ 791;\"><\/span><\/p>\n<p>In this&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.stylefactoryproductions.com\/blog\/10-free-seo-resources&amp;sa=D&amp;source=editors&amp;ust=1672673338072702&amp;usg=AOvVaw04mRGRs9zszFCl55-oOL4w\" style=\"outline: none;\">article<\/a>, Chris lists out free articles and tools that you can use to level up your SEO game. &nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4211\" width=\"750\" data-init-width=\"810\" height=\"354\" data-init-height=\"382\" title=\"Screenshot_010223_083947_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_083947_AM-1.jpg\" data-width=\"750\" data-height=\"354\" style=\"aspect-ratio: auto 810 \/ 382;\"><\/span><\/p>\n<p>Resource pages are some of the best pages to get your home page or a sales page listed. &nbsp;Which, from a link building strategy is the holy grail.<\/p>\n<p>Let&#8217;s say that your company offers a <a href=\"https:\/\/www.close.com\/guides\/what-is-a-crm\" target=\"_blank\">CRM<\/a>. &nbsp;You can find a list of resource pages around &#8220;Best CRM&#8217;s for Small Business&#8221; and reach out to each of them.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484410\"><strong>Claim Branded Links<\/strong><\/h2>\n<p>A lot of times, people will write about you or your company and not link to you.<\/p>\n<p>It\u2019s not intentional. &nbsp;<\/p>\n<p>In the midst of a story, or a train of thought, the blogger will just simply forget to go back and link to you.<\/p>\n<p>I do it all the time. Sorry!<\/p>\n<p>You can set up a Google Alert to get a mention of every time a blog mentions you.<\/p>\n<p>Here\u2019s a for instance, Neil Patel wrote about me on his blog&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/neilpatel.com\/blog\/make-your-mark-9-easy-steps-to-become-a-successful-guest-blogger\/&amp;sa=D&amp;source=editors&amp;ust=1672673338073872&amp;usg=AOvVaw0cA3PRGkxq4RYttUu24Rh3\" style=\"outline: none;\">NeilPatel.com<\/a>.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4213\" width=\"725\" data-init-width=\"725\" height=\"407\" data-init-height=\"407\" title=\"reclaim-branded-links\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/reclaim-branded-links-1.jpg\" data-width=\"725\" data-height=\"407\" style=\"aspect-ratio: auto 725 \/ 407;\"><\/span><\/p>\n<p>He referenced an article, but didn\u2019t link back to me. &nbsp;Bummer!<\/p>\n<p>Now, I need to reach out to him.<\/p>\n<p>Subject: &nbsp;Quick Question<\/p>\n<p>Hey<\/p>\n<p>I noticed that you mentioned me in your article (article name), but didn\u2019t link to me.<\/p>\n<p>Would you be able to link that back to me?<\/p>\n<p>Thanks,<\/p>\n<p>Greg<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484411\"><strong>Create Linkable Content<\/strong><\/h2>\n<p>One of the \u201ceasiest\u201d ways of building links, is to create content that people want to link to.<\/p>\n<p>Unfortunately, this is incredibly subjective, so it\u2019s really hard to tell you step by step how to do this.<\/p>\n<p>But here are some tips on what I\u2019ve seen work.<\/p>\n<h3><strong>Use Original Data<\/strong><\/h3>\n<p>People love to link to original data and research. &nbsp;<\/p>\n<p>For instance, every year, the social media company Buffer creates a State of Remote Work Report.<\/p>\n<p>In the 2022 report, they got data from over 2,000 remote workers.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4216\" width=\"750\" data-init-width=\"1080\" height=\"200\" data-init-height=\"288\" title=\"Screenshot_010223_081934_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_081934_AM-1.jpg\" data-width=\"750\" data-height=\"200\" style=\"aspect-ratio: auto 1080 \/ 288;\"><\/span><\/p>\n<p>And this post has received over 900 links.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4217\" width=\"750\" data-init-width=\"772\" height=\"268\" data-init-height=\"276\" title=\"Screenshot_010223_082013_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_082013_AM.jpg\" data-width=\"750\" data-height=\"268\" style=\"aspect-ratio: auto 772 \/ 276;\"><\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Beautiful Design<\/strong><\/h3>\n<p>Backlinko created The Definitive Guide to SEO in 2022.<\/p>\n<p>One of the reasons it was so successful is that he spent a lot of time and money on the design of the post. &nbsp;Here\u2019s the first section.<\/p>\n<p>(Note: &nbsp;There\u2019s a lot of reason\u2019s this post is successful, design is one of them)<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4218\" width=\"750\" data-init-width=\"914\" height=\"539\" data-init-height=\"657\" title=\"Screenshot_010223_082202_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_082202_AM-1.jpg\" data-width=\"750\" data-height=\"539\" style=\"aspect-ratio: auto 914 \/ 657;\"><\/span><\/p>\n<p>To date it has 1300 referring domains and a lot of quality backlinks.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4219\" width=\"727\" data-init-width=\"727\" height=\"268\" data-init-height=\"268\" title=\"Screenshot_010223_082316_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_082316_AM-1.jpg\" data-width=\"727\" data-height=\"268\" style=\"aspect-ratio: auto 727 \/ 268;\"><\/span><\/p>\n<h3><strong>Long Lists<\/strong><\/h3>\n<p>Most list posts are 7, 10, maybe 21 items.<\/p>\n<p>But if you write a list post that is 70, 80, or 101 items, then you\u2019ll blow people out of the water and they\u2019ll want to link to you.<\/p>\n<p>For instance, at Time Doctor, we wrote a post called 70 Top Online <a href=\"https:\/\/rogerroger.io\/blog\/decoding-the-roi-of-investing-in-email-collaboration-tools\" target=\"_blank\">Collaboration Tools<\/a> for Remote Teams<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4220\" width=\"750\" data-init-width=\"941\" height=\"579\" data-init-height=\"726\" title=\"Screenshot_010223_082556_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_082556_AM-2.jpg\" data-width=\"750\" data-height=\"579\" style=\"aspect-ratio: auto 941 \/ 726;\"><\/span><\/p>\n<p>And this post now has 58 referring domains &#8211; without doing a whole lot of outreach.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4221\" width=\"498\" data-init-width=\"498\" height=\"262\" data-init-height=\"262\" title=\"Screenshot_010223_082705_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_010223_082705_AM-1.jpg\" data-width=\"498\" data-height=\"262\" style=\"aspect-ratio: auto 498 \/ 262;\"><\/span><\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484412\"><strong>Create Free Tools<\/strong><\/h2>\n<p>Creating free tools is a great way to generate leads because so few SaaS companies are doing it. &nbsp;<\/p>\n<p>This is different from freemium because you\u2019re not giving away your app. You\u2019re giving away something that compliments your app.<\/p>\n<p>It\u2019s a great way to bring in search traffic and generate leads. &nbsp;For instance, Ruben Gamez and his team at Docsketch created an <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.docsketch.com\/online-signature\/&amp;sa=D&amp;source=editors&amp;ust=1672673338078102&amp;usg=AOvVaw2ZbR89mZ70NZtVxjzk87Lf\" style=\"outline: none;\">online signature tool<\/a>.<\/p>\n<p>Ruben has told me it accounts for 1500 leads per month to his paid saas product.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4223\" width=\"750\" data-init-width=\"919\" height=\"504\" data-init-height=\"618\" title=\"docsketch-online-signature-tool\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/docsketch-online-signature-tool-1.jpg\" data-width=\"750\" data-height=\"504\" style=\"aspect-ratio: auto 919 \/ 618;\"><\/span><\/p>\n<p>Sites love to link to free tools as well. &nbsp;For instance, this signature generator has 313 referring domains at the time of this article. &nbsp;And search engines love to rank free tools.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4224\" width=\"750\" data-init-width=\"1446\" height=\"211\" data-init-height=\"407\" title=\"Screenshot_122922_104103_AM\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot_122922_104103_AM-1.jpg\" data-width=\"750\" data-height=\"211\" style=\"aspect-ratio: auto 1446 \/ 407;\"><\/span><\/p>\n<p>I know what you\u2019re thinking. &nbsp;You\u2019re already busy building out a product, you don\u2019t need to build yet another tool.<\/p>\n<p>There are sites like&nbsp;<a href=\"https:\/\/www.google.com\/url?q=http:\/\/www.codecanyon.com\/&amp;sa=D&amp;source=editors&amp;ust=1672673338079063&amp;usg=AOvVaw09luPc6pSijR6TZ7WyPf1p\" style=\"outline: none;\">CodeCanyon.com<\/a> that will allow you to buy \u201csimple\u201d tools for a relatively low price for you to offer for free to your audience.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484413\"><strong>Integration Partner<\/strong><\/h2>\n<p>When it comes to SaaS link building, one of the best, and under utilized link building strategies is to build integrations with other tools.<\/p>\n<p>This allows us to leverage partnerships with those other companies to drive relevant traffic to our site AND rank service pages in search engines.<\/p>\n<p>For instance, one of the tools we work with is called&nbsp;<a href=\"https:\/\/www.google.com\/url?q=http:\/\/www.workflowmax.com\/&amp;sa=D&amp;source=editors&amp;ust=1672673338079858&amp;usg=AOvVaw1P1m5bgMqtXvajTu-QEz4K\">WorkflowMax<\/a> and we are listed on their integration page.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4227\" width=\"750\" data-init-width=\"1156\" height=\"381\" data-init-height=\"587\" title=\"WorkflowMax-Integration-Page\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/WorkflowMax-Integration-Page-1.jpg\" data-width=\"750\" data-height=\"381\" style=\"aspect-ratio: auto 1156 \/ 587;\"><\/span><\/p>\n<p>In the past 6 months, that integration page has sent over 265 people to the site. &nbsp;Any traffic that comes from search engines is just gravy.<\/p>\n<p><span><img decoding=\"async\" alt=\"workflowmax traffic\" data-id=\"3253\" width=\"750\" data-init-width=\"1067\" height=\"226\" data-init-height=\"322\" title=\"workflowmax traffic\" loading=\"lazy\" src=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2020\/04\/workflowmax-traffic.jpg\" data-width=\"750\" data-height=\"226\" style=\"aspect-ratio: auto 1067 \/ 322;\"><\/span><\/p>\n<p>This is just one partnership. &nbsp;Multiply that by 10 or 20 and traffic starts to add up.<\/p>\n<p>This strategy is exclusive to link building for SaaS companies.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484414\"><strong>Broken Link Building<\/strong><\/h2>\n<p>Broken link building is a SaaS link building strategy that involves identifying and fixing broken links on other websites that point to your website or content. Here&#8217;s a step-by-step guide on how to do broken link building:<\/p>\n<h3><strong>Step 1: &nbsp;Identify potential target websites:<\/strong><\/h3>\n<p>The first step in broken link building is to identify SaaS companies that are relevant to your industry or niche and that have a high number of external links.<\/p>\n<p>These websites are likely to have broken links that you can fix.<\/p>\n<p>I use Ahrefs in order to find sites that have at least 1,000 referring domains.<\/p>\n<h3><strong>Step 2: &nbsp;Check for Broken Links<\/strong><\/h3>\n<p>Once you have identified potential target websites, the next step is to check for broken links on those websites.<\/p>\n<p>There are several tools you can use to do this, such as Dead Link Checker and Broken Link Checker.<\/p>\n<p>These tools will scan the target website and identify any broken links.<\/p>\n<h3><strong>Step 3: &nbsp;Pitch the Person Closest to the Content<\/strong><\/h3>\n<p>You can use the same steps to find the SEO manager or content marketing specialist here as I showd you in the \u201cLink Insert\u201d section.<\/p>\n<p>You don\u2019t want to pitch the founder, or CEO or \u201cowner of the website\u201d, because that person is just too busy to care about a single broken link.<\/p>\n<p>Pitching the person who would actually care about this is the best way to get a high response rate.<\/p>\n<p>Something along the lines of<\/p>\n<p>Subject: &nbsp;Broken Link<\/p>\n<p>Hey First Name<\/p>\n<p>I was checking out your article on (article name) and found a broken link.<\/p>\n<p>If you\u2019re interested in fixing it, I have a great article that you can use as a replacement.<\/p>\n<p>Want to check it out?<\/p>\n<p>Greg<\/p>\n<p>Note: One way to improve your rankings is to fix your own broken links. &nbsp;An <a href=\"https:\/\/linkstorm.io\/\" target=\"_blank\" style=\"outline: none;\">internal linking tool<\/a> can help with that.<\/p>\n<h2 style=\"text-align: center;\" id=\"t-1681923484415\"><strong>Final Words<\/strong><\/h2>\n<p>There you have 10 highly actionable <a href=\"http:\/\/contentguppy.com\/white-label-link-building\/\" target=\"_blank\" style=\"outline: none;\">link building<\/a> strategies that are guaranteed to get you incredibly high quality links.<\/p>\n<p>We <a href=\"https:\/\/contentguppy.com\/white-label-link-building\/\" target=\"_blank\" style=\"outline: currentcolor;\">build hundreds of links for SaaS companies<\/a> every single month. &nbsp;If you\u2019d like us to do some link building for you to increase your SEO and <a href=\"https:\/\/contentguppy.com\/why-b2b-and-saas-companies-should-invest-in-link-building-services-for-brand-authority\/\" target=\"_blank\" style=\"outline: currentcolor;\">brand authority<\/a>, feel free to get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Content Guppy, we specialize in SaaS link building and have gotten some really amazing links for our clients. In fact, our link building strategy centers around 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4157","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-saas-link-building","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS Link Building: 10 Strategies to Acquire High Quality Links for Your SaaS Company - Content Guppy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentguppy.com\/blog\/saas-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Link Building: 10 Strategies to Acquire High Quality Links for Your SaaS Company - Content Guppy\" \/>\n<meta property=\"og:description\" content=\"At Content Guppy, we specialize in SaaS link building and have gotten some really amazing links for our clients. In fact, our link building strategy centers around 3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentguppy.com\/blog\/saas-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Guppy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T21:02:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T18:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentguppy.com\/blog\/wp-content\/uploads\/2023\/04\/seo-campaign-managment-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Digneo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetEntice\" \/>\n<meta name=\"twitter:site\" content=\"@GetEntice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Digneo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/\"},\"author\":{\"name\":\"Greg Digneo\",\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/#\\\/schema\\\/person\\\/306445b60a386501df0689c66576fbac\"},\"headline\":\"SaaS Link Building: 10 Strategies to Acquire High Quality Links for Your SaaS Company\",\"datePublished\":\"2023-04-18T21:02:34+00:00\",\"dateModified\":\"2026-04-06T18:53:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/\"},\"wordCount\":3332,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/seo-campaign-managment-1.png\",\"articleSection\":[\"SaaS Link Building\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/\",\"url\":\"https:\\\/\\\/contentguppy.com\\\/blog\\\/saas-link-building\\\/\",\"name\":\"SaaS Link Building: 10 Strategies to Acquire High Quality Links for Your SaaS Company - 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