{"id":4157,"date":"2026-04-10T12:47:28","date_gmt":"2026-04-10T12:47:28","guid":{"rendered":"http:\/\/contentguppy.com\/blog\/?p=4157"},"modified":"2026-04-10T12:51:01","modified_gmt":"2026-04-10T12:51:01","slug":"saas-link-building","status":"publish","type":"post","link":"https:\/\/contentguppy.com\/blog\/saas-link-building\/","title":{"rendered":"Link Building for SaaS: How to Dominate SERPs and AEO"},"content":{"rendered":"

About 18 months ago, one of our clients, Kickbox, came to us needing to rank a foundation keyword.<\/p>\n

It’s one of those keywords that you know that if you rank for it, you know you’re going to drive revenue for years to come.<\/p>\n

After we deployed our content writing process, we aggressively built links to help rank the page and increase the overall brand awareness to the company.<\/p>\n

Fast forward 18 months, and here’s the results.<\/p>\n

Kickbox fluctuates between position 1 and 2 in the SERPs. <\/p>\n

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It’s recommended in the AI Overview under the same keyword.<\/p>\n

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And best of all, because we don’t really care about traffic, and rankings, the page converts 2.2% of all visitors into paying customers.<\/p>\n

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Back in 2019, a link builder had one job:  rank content in Google.<\/p>\n

In 2026, it has three:<\/p>\n

    \n
  1. Rankings <\/li>\n
  2. Brand visibility <\/li>\n
  3. AI recommendations<\/li>\n<\/ol>\n

    I’ll go into more depth into these three jobs in a second.<\/p>\n

    <\/strong>What makes a good link<\/strong><\/h2>\n

    Not all links are equal.<\/p>\n

    When we started Content Guppy, we knew that we wanted to get the best links possible. <\/p>\n

    At the time, that meant every link needed to meet these three criteria. <\/p>\n

      \n
    1. DR 60 or above. We want real domain authority. Some of our links include Qualtrics (DR 91), Glassdoor (DR 91), and Dribbble (DR 93).<\/li>\n
    2. Minimum 1,000 organic visitors per month. Real traffic signals to Google that the link comes from a trusted, active source.<\/li>\n
    3. SaaS and B2B sites only. No link farms, content farms, or affiliate sites.<\/li>\n<\/ol>\n

      But we’ve recently added a few more criteria to the list:<\/p>\n

        \n
      1. Where is the majority of the site traffic coming from?  Many of our US clients want to make sure that most of the site’s traffic comes from the U.S.<\/li>\n
      2. What keywords is the site ranking for?  Are they keyword related to the overall topic of the site?  Or is a martech company ranking for a keyword about “best doctors in the world”?<\/li>\n
      3. Does the site have spam content?<\/li>\n
      4. What’s the UX of the site like?  Are there Adwords on the site?  Does it look like it was made in 2006?  <\/li>\n<\/ol>\n

        Now that you know what makes a good link, let’s talk about what that good link needs to do.<\/p>\n