{"id":5712,"date":"2026-04-08T14:02:38","date_gmt":"2026-04-08T14:02:38","guid":{"rendered":"http:\/\/contentguppy.com\/blog\/?p=5712"},"modified":"2026-04-18T14:23:01","modified_gmt":"2026-04-18T14:23:01","slug":"saas-content-writing","status":"publish","type":"post","link":"https:\/\/contentguppy.com\/blog\/saas-content-writing\/","title":{"rendered":"SaaS Content Writing: The 5 Post Types That Actually Drive SaaS Revenue"},"content":{"rendered":"

Let\u2019s face it.<\/p>\n

SaaS content writing has changed a lot in the past few years.<\/p>\n

But most SaaS companies haven’t quite understood how it’s changed.<\/p>\n

What Is SaaS Content Writing? (And Why the Playbook Has Changed)<\/strong><\/h2>\n

SaaS content writing is the process of creating content that attracts the right buyers to your product, builds awareness for your solution, and converts readers into paying users.<\/p>\n

Simple enough. But how you do that has changed dramatically in the last few years.<\/p>\n

Here’s what the old playbook looked like:<\/p>\n

    \n
  1. Do keyword research<\/li>\n
  2. Analyze the top 10 results and create something “better,” which in practice meant synthesizing what was already out there into a longer, more polished version of the same thing<\/li>\n
  3. Outsource the writing to a cheap writer or an AI tool<\/li>\n
  4. Publish as much content as possible<\/li>\n
  5. Chase top-of-funnel traffic and celebrate the pageview numbers<\/li>\n<\/ol>\n

    That playbook is dead.<\/p>\n

    Here’s what works now:<\/p>\n

      \n
    1. Do keyword research<\/li>\n
    2. Interview your sales team and do your own customer development before you write a single word<\/li>\n
    3. Create content with a unique point of view, first-person experience, or proprietary data that nobody else can replicate<\/li>\n
    4. Focus on bottom-of-funnel content that increases MRR, not top-of-funnel content that increases traffic<\/li>\n
    5. Get your brand recommended by LLMs, not just ranked by Google<\/li>\n<\/ol>\n\n\n\n\n\n\n\n\n\n
      Before<\/th>\nToday<\/th>\n<\/tr>\n<\/thead>\n
      Analyze the SERP and create something “better” \u2014 synthesizing what’s already out there<\/td>\nCreate content with a unique POV, first-person experience, or proprietary data<\/td>\n<\/tr>\n
      Do keyword research<\/td>\nDo keyword research<\/td>\n<\/tr>\n
      Outsource to a cheap writer or AI<\/td>\nInterview your sales team and do your own customer development<\/td>\n<\/tr>\n
      Create top-of-funnel content that drives traffic<\/td>\nFocus on bottom-of-funnel content that increases MRR<\/td>\n<\/tr>\n
      Publish as much content as possible<\/td>\nGet your brand recommended by LLMs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      What’s driving this shift?<\/strong><\/p>\n

      The way SaaS buyers find new software has changed. Buyers still use Google. But AI is rapidly becoming part of the discovery process too.<\/p>\n

      69% of CFOs use Google<\/a> to find new software vendors. But 65% now use AI to do the same thing. For CMOs,<\/a> 89% use Google and 84% use AI.<\/p>\n

      That’s not a small overlap. That’s a complete shift in how buying decisions start.<\/p>\n

      Which means ranking on page one is no longer enough on its own. <\/p>\n

      If your content doesn’t get your brand recommended when a buyer asks ChatGPT or Perplexity for a shortlist of tools in your category, you’re invisible to a massive and growing share of your potential buyers.<\/p>\n

      The goal of SaaS content writing in 2026 is not to rank content.  It’s to drive revenue. <\/p>\n

      To do that, you have to get your content to rank AND be on the shortlist of tools that AI recommends to your buyers.  Those are two different things, and they require two different approaches to how you research, write, and distribute your content.<\/p>\n

      The rest of this post is going to show you exactly how to do both.<\/p>\n

      3 Goals of SaaS Content<\/strong><\/h2>\n

      For me, every great piece of SaaS writing accomplishes at least one of three goals.<\/p>\n

      First, it attracts the right type of buyers. These are people who need your product AND have the money to pay for it. (Or they have access to the person who owns the budget.)<\/p>\n

      Second, great SaaS writing builds awareness for your solution.  Often a person will know they have a problem, but won\u2019t know what the solution is. <\/p>\n

      And third, most importantly, you\u2019ll be able to use your content to convert readers into paying users.<\/p>\n

      Let\u2019s talk about how to achieve each of these three goals.<\/p>\n

      Attract the Right Buyers<\/strong><\/h3>\n

      I have a post on this site called SEMRush alternatives<\/a>.  I wrote it when Content Guppy was just a blog and I didn\u2019t know what I was doing.<\/p>\n

      The post gets a ton of traffic.  <\/p>\n

      But, the traffic is mostly useless.  <\/p>\n

      Why?  <\/p>\n

      Because it doesn\u2019t attract people who are looking to buy SEO services.  It attracts people who want to buy cheaper SEMRush alternatives.<\/p>\n

      What a bummer.<\/p>\n

      However, I also have a post called \u201cSaaS Content Marketing<\/a>\u201d where I break down how we deployed a content marketing strategy that took a bootstrapped SaaS from 0 to $10mm ARR (and beyond).<\/p>\n

      That article attracts the right buyers.<\/p>\n

      SaaS founders and CMO\u2019s who want to leverage content marketing to grow.<\/p>\n

      Build Awareness for Your Solution<\/strong><\/h3>\n

      Once you\u2019ve got the right buyers to your site, you can use your content to build awareness for your solution.<\/p>\n

      The SEO software company AHREFS does this about as good as anyone.<\/p>\n

      For instance, have an article called \u201cHow to do Keyword Research for SEO<\/a>\u201d.<\/p>\n

      In the article, they show you step by step how to do keyword research\u2026 with their tool!<\/p>\n

      Talk about building awareness for their solution.<\/p>\n

      Oh, you have a problem?  Cool!  Here\u2019s how to solve it using the tool that we built.<\/p>\n

      Convert Readers into Users<\/strong><\/h3>\n

      The final goal of your content is to actually make money from it.<\/p>\n

      If it\u2019s bottom of the funnel content, then you should be able to convert the readers directly into users (or if you require a consultation, mqls.)<\/p>\n

      If it\u2019s top of the funnel, then you may need to get readers into your newsletter or request more information in the form of a case study or ebook.<\/p>\n

      But either way, your content should have the goal of converting readers into the next logical stage of your funnel.<\/p>\n

      Over the course of a decade in SEO and content marketing, we\u2019ve come up with 5 content archetypes that are designed to get your post to rank in search engines and convert readers into leads and users.<\/p>\n

      Before You Write a Single Word<\/strong><\/h2>\n

      Most SaaS content fails before the writer opens a Google doc.<\/p>\n

      Not because the writing is bad. Not because the keyword research is wrong. Because nobody talked to a customer before they started.<\/p>\n

      Here’s the process we run at Content Guppy before we write anything.<\/p>\n

      Step 1: Talk to Your Sales Team<\/strong><\/p>\n

      Your sales team hears objections, comparisons, and buying triggers every single day. They know exactly why prospects choose you over a competitor, and why they don’t.<\/p>\n

      Before we write a single word for a client, we get on a call with whoever is closest to the sales process, whether that’s a founder, a head of sales, SDRs, or the person who demos the product.<\/p>\n

      We want to know three things:<\/p>\n

        \n
      1. Why do customers switch to you from a competitor?<\/li>\n
      2. What objection comes up most often before someone buys?<\/li>\n
      3. What does a customer say when they first realize your product is the right fit?<\/li>\n<\/ol>\n

        We then use these answers within the content to help increase conversions.  And also help LLMs decide whether they should recommend your product or not.<\/p>\n

        Step 2: Talk to Your Customers<\/strong><\/p>\n

        Sales teams are really good at spotting patterns and understanding why customers choose your SaaS.<\/p>\n

        But we like to go one step further and talk to potential customers.  This will allow us to determine what they like most about your product.<\/p>\n

        For instance:<\/p>\n

          \n
        1. What feature are you using most in your day to day work?  And how does that feature help you?<\/li>\n
        2. What are the most important integrations?<\/li>\n
        3. When do you use the product the most?  What is the thing you need to get done?<\/li>\n<\/ol>\n

          Those sorts of questions that only a customer using the product for a while can answer.At Time Doctor, we thought we were a time tracking tool. <\/p>\n

          Our customers told us we were a way to pay remote freelancers accurately, a way to bill clients for project hours, a way to prove productivity to skeptical managers. <\/p>\n

          I typically like to interview 2-4 customers a month.  Just to keep my pulse on the user base as much as possible.  <\/p>\n

          Step 3: Use What You Find to Choose Your Topics<\/strong><\/p>\n

          Once you have the sales intel and the customer language, things like comparing your SaaS to a competitor and frequently asked questions stop becoming a guessing game. <\/p>\n

          You’re not brainstorming topics and hoping they convert. You’re taking real problems your real buyers have already described in their own words and finding out how many people are searching for those same problems every month.<\/p>\n

          That’s the difference between content that ranks and converts and content that ranks and does nothing.<\/p>\n

          Most agencies skip steps one and two entirely. They go straight to Ahrefs, pull a list of keywords, hand them to a writer, and wonder why the traffic doesn’t turn into trials.<\/p>\n

          We don’t do that. And if you want your content to drive MRR rather than pageviews, you shouldn’t either.<\/p>\n

          What prospects tell your sales team and what customers tell you is the same thing people are telling LLMs when they search for a product like yours.<\/p>\n

          Step 4: Interview Your Subject Matter Experts<\/strong><\/p>\n

          If you’re not a subject matter expert yourself, you need to get in front of the people in your company who are, and do it regularly.<\/p>\n

          Every SaaS company has someone who knows the product inside and out. <\/p>\n

          A founder who built it. An engineer who can explain how it works. <\/p>\n

          A customer success manager who has seen every edge case. <\/p>\n

          A product manager who knows exactly what problem each feature was designed to solve.<\/p>\n

          Your content writers, whether in-house or agency, cannot replicate that knowledge through research alone. They can read your docs, study your competitors, and produce something that looks thorough. But it won’t have the specific insight, the real example, the counterintuitive take that only comes from someone who lives inside the problem every day.<\/p>\n

          Make SME interviews a standing part of your content process. Not a one-time onboarding call. A regular cadence. Before every new content push, get 30 minutes with someone inside your company who knows something your writer doesn’t.<\/p>\n

          That’s what separates content that gets recommended by AI from content that just fills a page.<\/p>\n

          5 Content Archetypes for SaaS Content Writing<\/h2>\n

          Alternative Post<\/strong><\/h3>\n

          The Alternative Post is one of my favorite posts to write.<\/p>\n

          And it’s one of my favorites for 3 reasons:<\/p>\n

          1. It’s usually not that hard to rank the post in Google<\/p>\n

          2. It brings in the most qualified traffic you could possibly ask for. Every Jiu Jitsu post we wrote, we would add two paying users per month.<\/p>\n

          3. You use the strength of your competition against them. Kind of like how a Jujitsu fighter uses their opponent’s force against them. Hence the jujitsu technique :).<\/p>\n

          Here’s how it works.<\/p>\n

          Let\u2019s say you\u2019re competing against an 800 pound gorilla.<\/p>\n

          Instead of worrying about them, use them to your advantage. One of my favorite seo content hacks is to write an article called \u201c10 large competitor alternatives\u201d.<\/p>\n

          Back in the day at Time Doctor, our largest competitor, the 800 pound funded gorilla is a company called Toggl. So we leveraged their brand and wrote an article called 7 Best Time Doctor Alternatives.<\/p>\n

          \"toggl<\/span><\/p>\n

          And then we put our app, Time Doctor, first on the list.<\/p>\n

          \"\"<\/span><\/p>\n

          And as you can see, this post, with \u201clow\u201d volume gets between 200-400 visitors a month. And each of those visitors sees us as the first solution on the list!<\/p>\n

          (We must have moved up in rankings sometime in late November or early December.)<\/p>\n

          \"\"<\/span><\/p>\n

          So imagine having 200-400 visitors a month looking for an alternative to your largest competitor coming to your site every single month.<\/p>\n

          This is why I love Alternative Posts. <\/p>\n

          Here’s a video breakdown for another alternatives post that I wrote so you can see exactly what I did.<\/p>\n

          X vs Y Post<\/strong><\/h3>\n

          The X vs Y post is a comparison post.<\/p>\n

          There are two ways to get this done.<\/p>\n

          First, if you have a large brand within your market, then you can compare yourself to your competitors.<\/p>\n

          For instance, our client Superhuman could write posts like \u201cSuperhuman vs Gmail\u201d.  <\/p>\n

          Or if you\u2019re the SEO manager at Stripe, you could write \u201cStripe vs. PayPal\u201d.<\/p>\n

          At TimeDoctor, once we grew, we would write posts like \u201cHarvest vs. Time Doctor\u201d.<\/p>\n

          But what happens if you\u2019re just getting started and you don\u2019t really have a big brand yet.  And writing a comparison post with you and a competitor doesn\u2019t have search volume.<\/p>\n

          Well, you can Trojan Horse your way into the article.<\/p>\n

          For instance, when I started at Time Doctor, we were on no one\u2019s radar.<\/p>\n

          So, our comparison would be something like \u201cHarvest vs Toggl\u201d…<\/p>\n

          \"\"<\/span><\/p>\n

          These were two heavily funded, renowned competitors back then.  (They still are.)<\/p>\n

          After we wrote the post and compared Toggl to Harvest, we would then introduce Time Doctor.<\/p>\n

          Say something like \u201cYeah, Toggl and Harvest are good, but here\u2019s why you should try Time Doctor\u2026\u201d<\/p>\n

          \"\"<\/span><\/p>\n

          This way, we\u2019re getting the search traffic for the Harvest vs Toggl keywords AND we\u2019re introducing a buying audience to our product.<\/p>\n

          Here’s a video of a straight “brand 1 vs brand 2” breakdown.<\/p>\n

          And here’s a video of what we call a “Trojan Horse” comparison page.<\/p>\n

          Best Category Post<\/strong><\/h3>\n

          A potential prospect is looking for a software in your industry because they have a problem they need solved.<\/p>\n

          So a business owner looking for accounting software will go to Google and ask “best accounting software”.<\/p>\n

          And a list of lists will come up.<\/p>\n

          For instance:<\/p>\n

          \"\"<\/span><\/p>\n

          You want to create content that provides them with the answer to their question… in this case “What are the best accounting software available?”<\/p>\n

          Can you see how getting folks to your site with a list of tools that solve their problem can be a good thing? \ud83d\ude42<\/p>\n

          What is a Best Category Post?<\/strong><\/p>\n

          A best category post is a list post that lists the best tools in a particular category.<\/p>\n

          Think: Best accounting software, best SEO software, best email marketing software.<\/p>\n

          Pretty simple, but pretty effective.<\/p>\n

          But here’s the key, you can think outside of the box. Chances are, your software belongs in multiple categories.<\/p>\n

          For instance, at Time Doctor, we were a time tracking tool for remote employees.<\/p>\n

          So, our categories could be:<\/p>\n

            \n
          • Time Tracking Tools<\/li>\n
          • Time Management Tools<\/li>\n
          • HR Tools<\/li>\n
          • HR Tools for Agencies<\/li>\n
          • HR Tools for SaaS companies<\/li>\n
          • Project Management Tools<\/li>\n
          • If you’re an accounting SaaS, you can be:<\/li>\n
          • Best Accounting Tools<\/li>\n
          • Best Accounting Tools for Small Business<\/li>\n
          • Best Accounting Tools for SaaS<\/li>\n
          • Best payment processing tools (If you have a payment feature)<\/li>\n<\/ul>\n

            Think about all the types of customers you serve and all the use cases.<\/p>\n

            How to execute it for maximum results?<\/strong><\/p>\n

            Headline<\/strong><\/p>\n

            The headline for this type of post is quite simple. It’s going to be:<\/p>\n

            [Number] [Category] [Benefit]<\/p>\n

            Number: I wouldn’t go anything less than 10 here. A lot of times, I’ll use 17 or 21.<\/p>\n

            Category: Sometimes when you’re doing keyword research you might find that Best Accounting Software has more search volume or less competition than Best Accounting Tools.<\/p>\n

            I like to add the exact match. It’s not a big deal as Google is smart enough to know that when you say “tool”, you can also mean “software”. But every little bit helps.<\/p>\n

            Benefit: Quickly say why someone needs this category of software for their business..<\/p>\n

            Here’s some examples:<\/p>\n

            17 Best SEO Tools to Help You Rank Higher without Breaking the Bank<\/p>\n

            21 Accounting Tools to Help You do Taxes in Less Time<\/p>\n

            The 10 Email Automation Software to Grow Your Email List<\/p>\n

            About Your Tool<\/strong><\/p>\n

            You’re tool is going to be first! Don’t be shy here. Most people won’t scroll past the third tool. So if your putting yourself fourth or fifth or modesty reasons, you’re leaving a lot of money on the table.<\/p>\n

            Treat this almost like a mini sales page. You can use a button as a call to action which works great or you can just link to your sign up page.<\/p>\n

            Body of Post<\/strong><\/p>\n

            As for the rest of the tools, I follow a simple formula.<\/p>\n

            I will use an image that I take from the competitor’s website.<\/p>\n

            I’ll make a 100-200 word summary of the tool.<\/p>\n

            I’ll summarize key features.<\/p>\n

            And then I’ll summarize pricing.<\/p>\n

            That’s it.<\/p>\n

            We recently ranked one a client\u2019s best category post.  And here\u2019s how it\u2019s doing:<\/p>\n

            \"\"<\/span><\/p>\n

            I’ve created a video on a “Best Category” post that we built here on Content Guppy.<\/p>\n

            Template Post<\/strong><\/h3>\n

            One of my favorite keyword research strategies is to find templates to build that are related to your product.<\/p>\n

            Here\u2019s why I like them.<\/p>\n

            First, they attract people who need the problem that your company solves.<\/p>\n

            Second, they\u2019ll give people an idea of how you approach the problem.<\/p>\n

            And third, they convert REALLy well.<\/p>\n

            Most people are going to just use your free template.  But there will be people who don\u2019t want to manually do things in a Google sheet – so they\u2019ll download your tool so you can do it for them.<\/p>\n

            Let me show you an example.<\/p>\n

            We created a post called Timesheet Templates. At the time I’m writing this email, the keyword currently gets 7700 searches per month – meaning there’s a huge potential for traffic there.<\/p>\n

            \"\"<\/span><\/p>\n

            Then, you create a post whereby you give away the template for free. Our templates were Google sheets, PDFs, and Excel Sheets.<\/p>\n

            You can see an image below.<\/p>\n

            \"timesheet<\/span><\/p>\n

            Manually managing timesheets is a real pain in the butt. It is much easier to just have a software do it for you.<\/p>\n

            Most of the people who read this post are going to just download the free template. They may eventually become customers down the road.<\/p>\n

            But there are going to be enough people who read the post, realize they don’t want to be bothered by doing it manually, and sign up for the tool.<\/p>\n

            How do you do it?<\/strong><\/p>\n

            Now, let’s talk quickly about how to execute on this type of post.<\/p>\n

            Title:<\/strong><\/p>\n

            We just kept this simple:<\/p>\n

            [Number] Free [Category] Templates You can Download and Use Today<\/p>\n

            For instance:<\/p>\n

            \n

              \n
            • 4 Free Timesheet Templates You Can Download and Use Today<\/li>\n
            • 5 Free Inventory Management Templates You Can Download and Use Today<\/li>\n<\/ul>\n

              Body:<\/strong><\/p>\n

              Here’s the key with this type of post. You’re going to give it away for free.<\/p>\n

              Don’t even collect email addresses.<\/p>\n

              Let people download or have access to the template without any gate of any kind.<\/p>\n

              We found that when you gate something like this, you lose rankings in search.<\/p>\n

              We’d much rather have the traffic to our site (we can retarget later if we want) and let them use the templates for free, than not have the traffic at all.<\/p>\n

              Your Tool:<\/strong><\/p>\n

              Throughout the post, and especially at the end, you should just let people that using the template manually is a pain in the butt, and that your tool will make their life a hell of a lot easier.<\/p>\n

              Here’s a breakdown of a Template post.<\/p>\n

              Jobs to be Done Post<\/strong><\/h3>\n

              A user will “hire” your SaaS to complete a job faster, cheaper, better, than they would be able to if they did it manually.<\/p>\n

              A Jobs to be Done Post will show someone how to do what it is they’re hiring your software to do… then show how your software does it better.<\/p>\n

              Quick note: chances are, your SaaS has many different use cases for several different types of users.<\/p>\n

              Start thinking about all the different ways your users use your SaaS and jot them down.<\/p>\n

              For instance, at Time Doctor, even though our main “thing” was time tracking for remote employees, we had the following use cases:<\/p>\n

                \n
              • Agencies would use the tool to manage projects<\/li>\n
              • Agency owners would use the tool to pay their freelancers<\/li>\n
              • Agency owners and SaaS founders would use the tool to estimate how long projects take<\/li>\n
              • Medical transcription companies would use the tool to see how much to bill clients<\/li>\n
              • Call center owners would use the tool to see how long each agent was spending on a customer service call<\/li>\n<\/ul>\n

                Here\u2019s how to execute this<\/strong><\/p>\n

                Now, let’s talk quickly about how to execute on this type of post.<\/p>\n

                Title: 90% of the time, this is going to be a “how to” post.<\/strong><\/p>\n

                Some Examples:<\/p>\n

                How to do Keyword Research<\/p>\n

                How to reduce churn<\/p>\n

                How to claim 1099 employees on your tax returns<\/p>\n

                Body:<\/strong><\/p>\n

                Now you’re going to go DEEP into the weeds on how to solve the problem using your software.<\/p>\n

                I love a “step-by-step” approach.<\/p>\n

                So if you’re post is “how to do keyword research”, your outline might look like this:<\/p>\n

                Step 1: How to find an topic to write about Step 2: How to figure out if the topic is worth pursuing Step 3: How to analyze the competition Step 4: How to analyze relevance Step 5: Keyword difficulty vs. Search Volume etc…<\/p>\n

                This is going to be a tutorial on how to use your product.<\/p>\n

                And the best part is: Google loves these types of posts.<\/p>\n

                Because they solve an actual problem, in depth.<\/p>\n

                Your Tool:<\/strong><\/p>\n

                When you’re writing this post, you’re going to include screenshots, videos, gifs, etc. of your product.<\/p>\n

                You want people to feel like they CANNOT do the task properly without signing up for your SaaS.<\/p>\n

                And here’s a video of a Jobs to Be Done post.<\/p>\n

                Why These Content Archetypes Also Get You Recommended by AI<\/strong><\/h2>\n

                The content formats we just covered, alternative posts, best category posts, X vs Y posts, jobs to be done posts, template posts, aren’t just good for Google rankings. They’re the exact formats that AI systems pull from when someone asks ChatGPT or Perplexity for a software recommendation.<\/p>\n

                Think about what happens when a CFO types “what’s the best time tracking software for remote teams” into ChatGPT.<\/p>\n

                The AI doesn’t make that up. It pulls from the web. And the sources it trusts most are the same sources Google trusts: comprehensive listicles, well-structured comparison pages, in-depth category roundups written by people who clearly know the space.<\/p>\n

                In other words, your alternative post isn’t just capturing buyers who are actively searching Google. It’s training AI on who you are, what category you belong in, and why you’re worth recommending.<\/p>\n

                Your best category post isn’t just ranking for “best HR tools for agencies.” It’s telling every LLM that reads it exactly which buyer your product is built for.<\/p>\n

                Your jobs to be done post isn’t just a how-to guide. It’s a signal to AI that your product solves a specific problem for a specific type of customer.<\/p>\n

                This is why the content archetypes matter more in 2026 than they did five years ago. The bar for ranking has gone up. But the formats that rank are the same formats that get you recommended. You don’t have to choose between Google and AI. Build the right content once and it works across both.<\/p>\n

                The one thing that changes is quality. Generic, synthesized, AI-written content won’t get you recommended by anyone. Your own point of view, your customers’ language, your sales team’s intel: that’s what makes the content worth citing.<\/p>\n

                The Tools We Use<\/strong><\/h2>\n

                We like to keep a very lean tech stack with our writing – and our SEO in general.<\/p>\n

                So here\u2019s what we use.<\/p>\n

                Customer Discovery \u201cTools\u201d<\/strong><\/h3>\n

                I put the word \u201ctools\u201d here in quotes because I\u2019m not sure there\u2019s any one tool that we use for this.<\/p>\n

                Let me explain.<\/p>\n

                We love talking to customers.  They give us so many ideas for new content.  Ask a customer what their challenges are, then be quiet and listen.  <\/p>\n

                There\u2019s a gold mine there.<\/p>\n

                You can use Zoom or go in person or whatever to listen to your customers. <\/p>\n

                But this is essential.<\/p>\n

                The other thing we like to do is scroll social platforms to see what challenges people are having with regards to your industry.<\/p>\n

                You\u2019ll read things like \u201chey, I want to do x, does anyone have a tool that does that?\u201d<\/p>\n

                Or, \u201cI really hate (big brand).  What\u2019s everyone using to replace?\u201d<\/p>\n

                These insights will give you ideas on the type of content to create AND how to position yourself against your competitors.<\/p>\n

                Ahrefs<\/strong><\/h3>\n

                When it comes to SaaS content writing, we use Ahrefs mostly for keyword research.<\/p>\n

                We\u2019ll use it to find what customers are searching for, see what our competitors are ranking for, identify topics that are relevant to your business, etc.<\/p>\n

                ChatGPT<\/strong><\/h3>\n

                We pour a ton of time and effort into our blog posts.<\/p>\n

                Many of them are around 2500 – 3000 words long.  They\u2019re well researched.  <\/p>\n

                It would be a crime to just hit \u201cpublish\u201d on the blog and then build a few links to it.<\/p>\n

                So, we use ChatGPT to repurpose our content into newsletters and social media posts.  For instance, a post like this might be repurposed into 15-20 LinkedIn posts and 3-5 newsletters.<\/p>\n

                An example:<\/p>\n

                We might take the \u201cJobs to Be Done\u201d section of this post, put it into ChatGTP and say:<\/p>\n

                \u201cCan you turn this section into 5 LinkedIn posts?  One post should be educational, one post should be contrarian, one post should be step-by-step, one post should be problem-solution, and one post should be a teaser to this blog post\u201d<\/p>\n

                That\u2019s one section of this post:  5 LinkedIn posts.<\/p>\n

                I can easily get another 20-25 pieces of content out of this one post. <\/p>\n

                Personal Experience<\/strong><\/h3>\n

                OK!  This is a cop out.  <\/p>\n

                Kinda cheating.<\/p>\n

                Because personal experience isn\u2019t really a \u201ctool\u201d that you can buy.  But I had nowhere else to put it.<\/p>\n

                We like to infuse all of our posts with personal experience.<\/p>\n

                Notice how I am not mentioning writing posts with AI or ChatGTP?  That\u2019s because those tools don\u2019t have our personal experience.<\/p>\n

                In a \u201ccontent\u201d sea of sameness, infusing your personal experience is a way to stand out.<\/p>\n

                So when you hire writers for your content, make sure they have done things related to your content.  <\/p>\n

                Don\u2019t just hire a cheap writer who\u2019s going to give you a \u201cwell researched\u201d blog post.  You might as well just use ChatGTP for that.<\/p>\n

                How to Know If Your SaaS Content Is Actually Working<\/strong><\/h2>\n

                At Content Guppy, we only care about one thing when it comes to SaaS content:<\/p>\n

                Is MRR going up?<\/p>\n

                We don’t care about page views, rankings, or domain ratings.  Those are simply leading indicators.<\/p>\n

                The only thing that tells you your content program is working is whether more people are signing up and paying every month.<\/p>\n

                In practice that means connecting your organic channel to your trial and demo data. Which posts are sending people to your signup page? Which ones are generating MQLs? Which archetypes are converting and which are just collecting traffic?<\/p>\n

                If you want to work with an agency that’s been doing this for over a decade, book a free strategy call. We’ll show you exactly how we’d build a content program around your revenue goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Let\u2019s face it. SaaS content writing has changed a lot in the past few years. But most SaaS companies haven’t quite understood how it’s changed. What Is SaaS […]<\/p>\n","protected":false},"author":1,"featured_media":5725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5712","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-saas-content-marketing","post_format-post-format-aside"],"yoast_head":"\nSaaS Content Writing: The 5 Post Types That Actually Drive SaaS Revenue - Content Guppy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentguppy.com\/blog\/saas-content-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Content Writing: The 5 Post Types That Actually Drive SaaS Revenue - Content Guppy\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s face it. 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