Increasing MRR through SEO can feel a bit like a black box.<\/p>\n
We created an interactive checklist on how you can crush your SaaS SEO<\/a>.<\/p>\n Below the checklist is a step by step guide on how to build an SEO program that increases MRR within the next 90 days.<\/p>\n SaaS SEO Checklist <\/p>\n Use SEO Tools:<\/strong><\/p>\n Utilize tools like Ahrefs, SEMrush, or Ubersuggest to discover keywords with high search volume and low competition. For instance, in Ahrefs’ Content Explorer, you can:<\/p>\n This approach helps in finding what I like to call “golden keywords” that are both popular and easier to rank for.<\/p>\n Focus on Relevance:<\/strong><\/p>\n Prioritize keywords that align closely with your SaaS product’s features and the problems it solves. For example, if your tool offers time tracking, keywords like “employee time tracking software” or “timesheet templates” would be highly relevant. <\/p>\n Assess the business value of each keyword by determining how essential your product is in addressing the searcher’s intent.<\/p>\n Competitor Analysis:<\/strong><\/p>\n Identify your direct competitors and analyze their top-performing pages. Using tools like Ahrefs:<\/p>\n This method allows you to uncover keyword opportunities that are already proven to attract traffic. Content Guppy<\/a><\/p>\n Content Gap Analysis:<\/strong><\/p>\n Perform a content gap analysis to find keywords your competitors rank for, but you don’t. In Ahrefs: Content Guppy+2Content Guppy+2Content Guppy+2<\/a><\/p>\n These gaps represent opportunities to create content that fills those voids, potentially capturing traffic your competitors currently receive.<\/p>\n Awareness Stage:<\/strong><\/p>\n Target informational keywords that address common problems or questions your potential customers might have. For example, “how to improve remote team productivity” or “best practices for employee monitoring.”<\/p>\n Consideration Stage:<\/strong><\/p>\n Focus on comparison and solution-based keywords. Examples include “top time tracking tools” or “Time Doctor vs. Hubstaff.” These keywords indicate that the searcher is evaluating different solutions.<\/p>\n Decision Stage:<\/strong><\/p>\n Use transactional keywords that indicate purchase intent, such as “buy time tracking software” or “Time Doctor pricing.” These keywords suggest the searcher is ready to make a purchasing decision.<\/p>\n By aligning your content with these stages, you can effectively guide potential customers through the buying process. Content Guppy<\/a><\/p>\n \n Use hyphens to separate words and include primary keywords. For example, use yourdomain.com\/employee-time-tracking instead of yourdomain.com\/page?id=123.<\/p>\nConduct Comprehensive Keyword Research<\/strong><\/h2>\n
1. Identify High-Intent Keywords<\/strong><\/h3>\n
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2. Analyze Competitor Keywords<\/strong><\/h3>\n
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3. Map Keywords to the Buyer\u2019s Journey<\/strong><\/h3>\n
Optimize On-Page SEO Elements<\/strong><\/h2>\n
1. Craft SEO-Friendly URLs<\/strong><\/h3>\n
Keep URLs Short and Descriptive:<\/strong><\/h3>\n