We Built a $60K MRR Agency with Newsletter Swaps
Now we run the same playbook for B2B SaaS and Service companies who want smarter growth. Instead of chasing Google or paying Meta, we grow your list and pipeline through partnerships with trusted newsletters.
Trusted by companies across industries
Old Playbook
Paid ads are a treadmill.
Every quarter the costs rise, targeting gets tighter, and your CAC creeps up until the math no longer works. You are not building an asset, you are just renting traffic that disappears the moment you stop paying.
SEO is a red ocean.
Everyone is publishing the same “10 tips” content, fighting for the same keywords, and at the mercy of Google’s next core update. One algorithm change can wipe out months of work overnight. Even when you rank, clicks are down because Google is keeping traffic for itself.
Cold outreach burns bridges.
Buyers are tired of generic pitches filling their inbox. They hit delete, they block, they tune out. Every email you send makes it harder to build the trust you need to actually close a deal.
This is the playbook most B2B companies are still running. It is expensive, unpredictable, and worst of all, it damages trust with the very people you are trying to win.
You do not need another spray and pray channel.
You need distribution that compounds. You need a way to grow that earns trust instead of eroding it.
New Playbook
Instead of fighting algorithms or burning money, you grow through partnerships.
Partnerships let you borrow trust from the audiences your buyers already follow.
- A mention in a respected newsletter
- A content swap with a complimentary company
- A co-promotion with a creator in your space
Every partnership introduces you as a trusted recommendation, not an interruption.
And unlike ads or SEO, each partnership is a 1 to many sell.
One swap brings in new subscribers. Ten swaps give you a predictable channel for demos every month.
Over time, you build an audience that belongs to you — not Google, not Meta, not some outbound SDR script.
This is the Partnership Engine. It is how we grew our own agency to $60k MRR, and it is the same system we build for our clients.
Predictable Pipeline
Every swap grows your list and feeds a funnel that books demos consistently. No more rollercoaster months tied to ad spend or search rankings.
Built-in Credibility
When you show up in a newsletter your buyers already read, you skip the cold start. Trust is transferred instantly from the partner to you.
Growth That Compounds
Each partnership builds on the last. Your email list gets bigger, your reach gets wider, and your customer acquisition costs keep dropping over time.
Our Approach
Identify Compatible Newsletters
We'll find newsletters that are approximately your size, send to your niche, but don't compete directly with you.
Manage the Logistics
We'll manage everything. From the assets we need to create to when the posts will go live.
Track Your Results
We'll make sure that your swaps are booking demos, setting meetings, or making sales.
Case Study
This is how we’ve grown a profitable SEO agency.
We tried cold outreach. We even hired a couple of agencies to make sure we were doing it right.
But at the end of the day, I think we signed up 1 client.
Ironically, we even did SEO. And that failed. We got some traffic to the site, but we couldn’t attribute a single meeting booked to our SEO content.
Every single meeting we ever booked came from a partnership. Most of the time it was from getting featured in other people’s newsletters or YouTube channels.
And that’s just one of the reasons why we decided to pivot from an SEO Agency to a partnership agency.
Consistent Pipeline
We consistently have a pipeline of qualified leads who already trust us.
Differentiated Marketing
While our competitors were spamming inboxes with cold emails, we were putting out a different message to the market.
Borrowed Trust
We weren't trying to "earn" the trust of our prospects. They booked a call already trusting us.
Want results like this?
Start Growing Your Revenue
With Newsletter Swaps
Let's talk about how to make sure your brand is always part of the conversation.