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Most content marketing suffers from “The Content Marketing Hamster Wheel of Doom”.
And here’s how it works.
You publish a post. You promote it to people who are on your list. You pray it generates leads.
You see a spike in traffic, and then the post gets lost to the internet forever.
And you repeat the exact same process tomorrow.
Before you know it, you’re stuck in a perpetual hamster wheel.
That’s where a b2b content marketing agency focused on creating seo content comes in.
Instead of creating content that looks like this:
We create content that grows over time.
And here’s how it works.
Before you begin any type of content marketing, the first thing you need to do is identify who your buyer is.
A couple of key questions that you should ask yourself:
Chances are, you have multiple buyers in multiple industries. So your content marketing strategy is going to run the entire breadth of your market.
Now that you know who your buyers are, it’s time to build out your content marketing funnel.
In other words, you need to create content for each phase of the buyer process:
These are the people who are looking to buy your product or service right now.
This is some of our favorite types of content to create. It’s not the glamorous content. It doesn’t get tons of traffic.
But when people are searching for this type of content, they are ready to buy… and buy now.
This type of content includes comparison articles and what we like to call “best category posts.”
Start producing this content right away, and start seeing your lead flow increase immediately.
The middle of the funnel is designed to attract people who know they have a problem but aren’t ready to buy just yet.
This is full of articles like “how to (solve problems related to your product/service).
Typically speaking, when people come to this type of article, you’ll eventually need a lead nurturing funnel in order to convert them into a solid prospect or customer.
And last but not least is the top of the funnel content. This is for people who don’t know they have a problem related to your product or service, but would be your perfect buyer.
So, this type of content is all about getting the RIGHT people to your site, even if they aren’t in the frame of mind to buy right now.
This is actually going to be the vast majority of your audience. And accordingly, this type of content is going to drive 80% of your traffic.
When people come to this type of content, they are getting to know who you are and what you do.
That way, down the line, you can convert some of them into buyers.
Keyword research is the beating heart of any b2b content marketing campaign.
Keyword research is the process of finding topics that your ideal buyers are searching for every month.
If you find high quality keywords that are related to your business, then your content will drive leads to your business month after month.
Unfortunately, many businesses simply guess on the type of content that their buyers want to read.
And once it’s published, it gets a spike of traffic, and then gets lost to the internet forever.
But a good keyword research strategy is the foundation for a successful content marketing campaign.
Next up in your b2b content marketing campaign is to create content that does two things: Drive Leads and Build Authority.
Let’s talk about both.
Let’s face it.
Why would you pour time and money into a b2b content marketing agency if they aren’t going to deliver leads?
That’s why the number one goal for any content marketing campaign is to drive
The second goal of your content marketing is to get people to know, like, and trust you.
That’s how your company will build authority, and make it easier for you to acquire new leads.
Last but not least is link building.
Links are the currency of the internet.
The more links you acquire, the more likely you’re going to rank in Google - driving that high quality organic traffic to your site month after month.
If you’re looking to work with a b2b content marketing agency with a proven strategy to build a strategy, create, and rank content that converts leads into customers, then click the button below to schedule a demo with us.
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