Reason 1: You care more about increasing MRR than traffic.

SaaS Companies deploy SEO as a marketing strategy for 1 reason and 1 reason alone:  To increase MRR.  

We’re not going to waste your time or money ranking content that will look good in Google Analytics, but won’t move the needle in your stripe dashboard.

After all, you can’t pay your bills with traffic.

Reason 2: Your Content isn’t Ranking

We know you don’t care about traffic… but, if your SEO content isn’t getting seen, then there’s no way for it drive trials.

For your content to be seen, it needs to rank in the top 5 (sometimes even the top 3).

Reason 3:  Traffic is going up, but leads are flat

So many SEO’s will point to the Google Analytics dashboard and say “look how great we’re doing!  Traffic is going up and to the right!”

Meanwhile the SaaS CEO is looking at the stripe dashboards and saying “where’s the revenue?”

Your SEO efforts NEED to be driving new business… not just new traffic.

Reason 4:  No time to create content and Build Links

Creating content is HARD!  It’s time consuming.  It’s repetitive.

You and your marketing department have way more important tasks to do than to create content and build links.

Reason 5:  Focus on Building Distribution

97% of everyone who reads your blog is NOT going to sign up for your product right away.

In fact, a 3% conversion rate would be absolutely fantastic.

At Content Guppy, we believe that SaaS companies should be leveraging SEO to build their own distribution channels.

Launching a new feature?  Send it out through your distribution channel.

Have a new partner?  You know how you’re going to tell your potential customers.

Hosting a webinar?  You’ll have an engaged audience waiting to check it out.

Distribution. Is. Key.