Kickbox is an email list cleaning and scrubbing solution.

A few months ago, they came to us because their SEO faced two challenges.

First challenge:  They were creating a ton of content, but they didn’t have the traffic to show for it.

Second challenge:  The traffic they were getting wasn’t converting.

After working with us for a few weeks, we helped them create a blog post that was not only getting them traffic, but was growing revenue by $2500 per month (on average.

So let’s break down how this happened.

Step 1:  A Content Audit

When we first looked at their content overall, we noticed a trend.

The content that they wanted to rank for wasn’t matching search intent.

Here’s what I mean:

Let’s say you want to rank for something like best hr software.

You would go to a tool like Ahrefs or Google and see what is coming up on the SERPs.  So when you Google “Best HR Software”, Google will basically show you a list of lists.  (top 10 hr software type of lists.)

So ranking a service page or a landing page when the search intent is for list posts will be REALLY hard to do.

Instead, your best bet is create a list post, brag about your tool within the post, and then rank it with high quality back links.

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This problem was the reason why the content Kickbox was creating wasn’t ranking.  Much of their content didn’t align with search intent.

Step 2:  A Business Audit

Now that we understood why the content wasn’t ranking, we wanted to do a business audit.

What keywords were actually going to move the needle for Kickbox?

Remember, they’re a software that does list cleaning and scrubbing.  A lot of SEO’s will try to look at the easiest possible .

For instance, the keyword “Undelivered Emails” has a zero keyword difficulty…

So it’s super easy to rank.  Can probably create a piece of crappy content, get a few easy links, and get some traffic.

The problem is, when you Google Undelivered Email, it’s mostly a bunch of sites telling consumers how to get their emails delivered.

So the keyword is essentially useless.

Now, getting back to useful keywords, we realized that ranking for a keyword like “Best List Cleaning Services” or “Best List Scrubbing Services” would be VERY useful to increasing Kickbox’s MRR.

Step 3:  Creating Content

After doing some research, we realized that “Best List Cleaning Service” and “Best List Scrubbing Service” were going to be the same post.

There was a lot of overlap in the serps for this one post.

So, we decided we were going to use one of Content Guppy’s 5 content archetypes and create a “Best Category Post”.

Basically, a huge list of list cleaning and scrubbing services.

And at the very top of the post, we’re going to talk all about Kickbox.

Note:  I see a lot of companies who write these types of list posts and don’t put their tool at the top.

It sounds nice and humble, but the further down the page your SaaS, the fewer readers will see it.  So put it at the top for max impact.

Step 4:  Build Links

Now that we have an amazing, in depth post, it’s time to build some powerful links.

We have a very specific link building criteria.

• DR 60+
• Minimum of 1,000 organic visitors per month
• Only links on other SaaS sites or Service businesses

We find these links to be the most powerful types of links that we can acquire.

Step 5:  Rank and Convert

At the time of this writing, this post ranks in the top 3 for several keywords.

And as you can see, according to ahrefs gets just under 1,000 visitors per month.  (That’s probably on the low end as well.)

As you saw from the testimonial above, the page converts at 2.2%.  And at an average monthly value of $110 (this isn’t recurring revenue), the page is getting about $2500 in new revenue every single month.

Work with us…

If you think you’re a good fit to work with us, then we would love to show you how you can increase your MRR in 90 days, just like we did for Kickbox.

Just click the blue button below.