If you want your SaaS business to be dominantly successful and generate high revenue like Hubspot and Semrush, then content marketing is the key to unlocking that door. It helps you grow organically but can put your business in a supreme position by creating the desired interest of the audience and customers in your product or service.
SaaS businesses like Dialaxy have their own distinct features that allow them to connect with their clients via virtual telephony systems. As Dialaxy involves VoIP technology, the audiences, and customers must educate themselves to use software and grow professionally.
So, creating content and providing valuable resources through the blog is the primary source of information and knowledge about their SAAS service and product. These resources and blog content help upgrade the skills of the user, build customer loyalty and retention, help businesses become a leading brand identity, and generate sustainable revenue in the long term, even $ 10 million annual revenue. You may also consider opting to brand identity services to assist you.
How Dialaxy Implements Effective SaaS Content Marketing?
There are lots of SaaS businesses out in the market, and to stand out from them, you need a strong and better content marketing strategy. Content promotion helps increase brand awareness, target audience engagement, lead generation, and sales conversion.
Here are effective Dialaxy Content Marketing strategies they implement in their Saas business:
- Define Business goal: First, you need to define the goal of your business and set Objectives and Key Results (OKRs) for these goals. By keeping the goal and OKRs in mind, you can dive into a better content marketing strategy as they affect the entire business in the long run or achieving the goal (i.e., 7-digit figure in Average Annual Return: AAR)
- Understanding Your Target Audience: Once you have set your business goal, you should conduct deep research to understand your target customer or audience better. Surveys and interviews will help you determine who your customers are and their pain points. Then, create a customer profile that resembles your real potential customers.
- Creating compelling and relevant content: Consider your target audience’s pain points or problems before creating content. It will help to create desirable content for your audience where they can find value (answers to their problems) in relevant content. This approach is especially powerful when used with an AI story generator, as you can tailor the prompts to address those specific issues and craft narratives that resonate with your audience.
- Utilizing SEO Best Practices: While creating content, write SEO-optimized content that can rank in Google’s search results. They can see and click on your website page. Some of the best SEO practices you can do:
- Proper keyword research: Before doing keyword research, try to know the search intent behind those keywords. ( For instance: What is SaaS? The user intends to learn more about SaaS.
Similarly, What is the best SaaS tool for keyword research? The user wants to know the best tool for their keyword research purposes.)
- On-page SEO: If you are writing content, use focus keywords. For example, if you are writing about a content marketing blog, your focus keyword is content marketing. Include this keyword in your URL, Title, H1, H2, and other subheadings. Using internal linking in your blog according to search engine guidelines helps you optimize them.
- Off-page SEO: You can boost your content ranking by using guest posts and forum submission sites to gather backlinks from high-domain authority websites to your blog or website page. When building a link, try to get the “do-follow” backlink from the relevant high authority website because it transfers the domain authority where “no-follow” doesn’t pass the domain authority with no credit for your website.
- Leveraging Social Media Platforms: Posting content on your social media platforms is suitable for repurposing. But most users don’t care about your content because they are on social media for entertainment. So, repurpose and share your content in an entertaining way where it can attract their attention. You must create content according to the platform’s algorithm for a successful social media strategy.
Building a Journey to Maximize Your Annual Revenue
Let’s say you want to make a 7-digit annual revenue, and you need to plan out your whole journey to achieve it eventually. So, you need to break down the ultimate goal with small achievable milestones that help you track your progress and know where you are on this journey. So, let’s create those milestones:
SMART framework: This framework helps you set your goals and objectives, such as “I want to generate 7-digit revenue in ‘X’ time frame.” Instead of “I want 7 digit revenue”. This SMART goal will help you adjust a milestone and track your journey. SMART stands for:
- Specific: Being specific about your goal helps you and your team understand the action needed to take for what they are aiming for.
- Measurable: It helps to measure your growth and progress in the Journey. It helps you track where you are in your $10 million goal.
- Achievable: Your goal should be achievable; this helps you to motivate yourself in the long run with a short-term real objective.
- Relevant: With the achievable result, you can ensure you are closer to and control your goal. If achievements don’t take your business closer to the ultimate goal, it is irrelevant.
- Timely: Setting a time frame for your goal is the key. It makes you more focused and utilizes your time to do goal-oriented actions.
Implementing Conversion Optimization Techniques
There needs to be more than just setting goals and frameworks to make your business fruitful; you must also focus on sales and results. So, you need to implement conversion optimization methods to achieve a paying customer.
- Awareness of the problem and solution: Your target audience needs to know their problem and be aware that there is a solution to their problem.
- Awareness of solution to the problem: When your user base knows there is a solution to the problem, they want to know how your solution erases their problem. Show them how it solves them.
- Product awareness: Once they find the solution to their problem, they will be aware of your product. Then, you showcase or educate the customer why your product is the best solution. This way, your product can be a cherry in the eye of your consumer.
- Conversion and sale: When customers are drawn to your product like a cherry on top, their interest often hinges on knowing its price. In response, you provide them with the most competitive pricing, sealing the deal and making the sale.
Selling your SaaS product
But you might think, how can this be done in a SaaS product? Right, that’s why creating high-quality and quantity content is important for SaaS businesses. When your target audience inputs their queries into the search engine, your website content can be discovered, and upon finding relevant content, your customer goes through the process I mentioned above according to their awareness level.
So, when you give a free trial or provide something valuable to your customers, they will have a chance to know why your product is best for them. With the best-offered pricing plan, you can be flexible according to their desired needs.
Success Story of Dialaxy’s Growth
According to Ahref, Dialaxy is drawing more than 2500+ traffic in a month and is increasing most of these are organic traffic. So, let me explain how Dialaxy achieves this traffic and growth.
Step1:
Doing Keyword Research: Doing keyword research with the help of tools like Ahref and Google keyword planner tools. By doing competitor organic keyword analysis and Google trends, we find the relevant keywords for our industry, like virtual phone number, cloud telephony, contact center solution, virtual phone number for business and call center, and US and Canada virtual numbers.
Step2:
Implementing keyword research: Now we search for the above keyword and check the top 5 pages that rank on SERP. We filter out according to the keyword volume, difficulty, and long tail keyword.
Step3:
Generate Content structure for blogs: After filtering out the keyword, we use this keyword and generate content structure for blogs. We create and implement these keywords in the suitable subheadings of the blog structure.
Step4:
Write quality content around this keyword: After generating the content structure for the blog, we start writing the relevant blog content and use keywords inside our content at suitable places that allow our content to be SEO-friendly. To create quality content, you will have to write uniquely and engagingly. Explain information using appealing-to-read words, and follow a unique writing style. Not able to do so? Then get help from a paraphrase tool to get the job done automatically.
Blogs that are generating Conversion for Dialaxy
Blogs that are related to the area codes are helping in conversion since these blogs include codes that have low keyword difficulty for ranking. Users also search for specific information on these area codes.
Long tail keywords used in blogs such as “How to buy US/Canada numbers internationally” are also helping in conversion.
Comparison blogs like “Perks of Buying Virtual Numbers over Traditional Phone Numbers”
How does Dialaxy promote its content on different platforms?
Other than the Guest post method, it uses other platforms for promoting content:
Pinterest, Twitter, and Facebook (Social Media Platforms) for repurposing.
Link insertion in these repurposed content and question-answer platforms by answering relevant industry questions on Quora, Reddit, and in their own blogs.
It also provides a Newsletter and cold email for content promotion. Sharing newly published blog content to subscribed email.
How has Google’s algorithm affected Dialaxy’s Growth?
On November 28, 2023, 26 Day core update rollout was completed. It was a significant change to Google’s algorithm. During the lunch and rollout was complete it affected some of our blog pages:
818 are code:
You can see this site was getting a good impression, and the update on this impacted the performance and ranking of this blog as it completed its rollout.
346 area code:
The same is true for the other blog related to the 346 area code.
310 area code:
646 area code:
In the above two code blog pages, you can see how the Google update affected these sites.
Before the update, the page was performing well and getting traffic after the rollout was complete.
The page stopped getting traffic, and with the help of obtaining backlinks from guest posts, changing the URL, and resubmitting for indexing, we are getting some traffic.
We are using guest posts to boost traffic and acquire authority over these blog pages since it already shows it can perform well before the November update.
How dialaxy is overcoming challenges?
Selling your software to your customer is more complex than it seems because your customer needs to know how to use your application. After that, providing a better user experience is important. There are many boxes you need to put a tick mark for a successful SaaS business. Here is how Dialaxy is overcoming some of the common challenges in SaaS content marketing:
- Providing effective resources: Giving effective resources or creating compelling resources is the success of any SaaS business—the resources you provide or create need to attract the customer’s or target audience’s interest.
So, set your website for success by making it user-friendly so people can easily find desired resources in a few clicks (3 or less), such as Educational blogs, free templates, features, and e-books.
- Guest posting: Acquiring a backlink through guest posting is sometimes difficult, and you must be careful when the wrong site is backlinking to your websites. Also, you have to depend on the other website admin to get the link.
When doing a guest posting, submit your article to the relevant sites according to your website niche category. This helps acquire the right backlink and focuses on getting a “do-follow” link, which will transfer authority to your website.
- Wrong content distribution: Wrong content distribution or creating a platform with non-algorithm-friendly content doesn’t help to grow content organically.
So, You need to create content according to the platform’s algorithm to push so that organic growth can happen and reach the target audience. You need to play with the algorithm as the platform wants.
Tools and Resources for Success
For a successful SaaS product, you need the tools that enable you to improve your content marketing. These tools and resources provide you with valuable knowledge and make your content creation and management comfortable. These tools unlock numerous potentials for running a successful SaaS business.
- Hotjar is a SaaS business or platform where you can get user experience or behaviour insight and feedback data that helps you know your customers better. By observing which content section your users are looking at and spending sessions most and which button gets clicked more with the help of the heatmap analysis.
- Semrush is a popular SEO tool that does keyword research, competitor analysis, and Google Ad optimization. Semrush is an all-in-one tool for enhancing online visibility and discovering marketing insight and helps to organically optimize websites to rank at the top in search engines.
- Ahref is an SEO software suite with tools like link building, rank tracking, site audit, and keyword research to help make the job easy for the marketing professional. It also helps to grow search traffic and optimize a website.
- Meta Ad Library is a collective hub that facilitates transparency of ads on Facebook and Instagram or meta products. It provides information on the ads people see with transparency.
Conclusion
In conclusion, to achieve remarkable revenue in SaaS content marketing, follow the lead of Dialaxy. By implementing a well-defined content marketing strategy, understanding the target audience, creating SEO-optimized content, leveraging social media, and setting SMART goals, you can mirror Dialalxy’s success in the competitive SaaS industry. Here are the guidelines you can follow to achieve success in the complicated SaaS industry.
- Define your business goal
- Set objectives and key results around the Goal
- Use of SMART Framework
- Understanding target audience
- Creating content for your target audience
- Keyword research with search intent
- Use of SEO-friendly websites and blogs.
- Conversion
- Content distribution on different platforms
- Tracking ROI and progress
Cheers! You can grow your SaaS business with a better content marketing strategy by providing valuable and free helpful resources. Understand the pain points of the consumer and give the solution they need. With a better content strategy and SEO, you can grow organic traffic and conversion with educational resources and valuable content. Also, it enables your customers to use your product effectively, resulting in customer retention and improved user experience.
