When it comes to email marketing for small businesses, Mailchimp is the king.

However, they’re not without their competitors.

Here’s a list of Mailchimp alternatives that are designed for



ActiveCampaign helps you grow your business through email marketing automation. ActiveCampaign has great tools to help you increase sales some of these tools are email Segmentation, subscription forms, intelligent automations, sales automation and many great tools.

What Customers Say:

“ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are. With tags, I can say “this person’s in this product lane, that person’s in that product lane, that person’s in that product lane,” and I can segment my audience into different types of people so we’re giving them the right things and they’re really happy in the end.” -Jennifer Tilney, Platinum Skin Care

Through the ActiveCampaign platform, we are able to create a marketing funnel of school food service directors throughout the United States and provide them with content that is very specific to their needs, impacting over a billion annual school meals. - Lori Taylor, The Produce Moms

Official Site: https://www.activecampaign.com/



ActiveTrail is an email marketing and marketing automation platform. Its main focus is on simplifying complicated work processes with automated tasks and intricate workflows.

ActiveTrail offers businesses a smart, progressive and efficient solution for all their marketing needs with dozens of features and it integrates with hundreds of other apps as well.

ActiveTrail has a very friendly user interface. You could create amazing customer journeys using an intuitive drag-and-drop editor, choose from dozens of newsletter templates, combine SMS marketing and even integrate your online e-commerce store for automated emails that will boost your open and click through rate in no time.

What Customers Say

Personally, the most important elements of an email marketing system are simplicity and ease-of-use, combined with the ability to reach a maximum number of relevant customers. For this reason, I chose to work with ActiveTrail's email marketing system. Using the user friendly Campaign Editor, we can easily create high quality newsletters and have them delivered on short order to our thousands of clients. - Elad Kessler, Internet Activities Manager, Crocs

I just wanted to say that the system is terrific, easy to operate and very comfortable to work with. It was so simple. Within about 20 minutes we had a lovely newsletter, ready to go. Incredible! This is a perfect opportunity to say thank you. - Karin Tamir , Head of Marketing, MedisPec

Official Site: https://www.activetrail.com/


Small and medium-size business and marketing consultants add thrust to their marketing initiatives by leveraging Automizy's intuitive, insightful and ingenious email marketing automation platform to generate and convert leads to sales.  

Automizy's sleek design and user-friendly interface make managing multiple campaigns a breeze. And with a powerful analytics component, the Automizy platform guides marketers and consultants to optimal results."

What customers say

"Easiest drip campaign creator I have seen thus far. The process is very fluid and easy to navigate and flows seamlessly. Great feature integration here because my existing segment and existing email template pulled through for the drip campaign." - Sid Menon, Capterra

"So easy to use. I am able to see my stats and CTR right above the email. I can pause automation and edit emails on the fly. Add tags, and do conditionals with ease. I like the CSV integration that comes with it and now that it is integrated with Zapier, I am sold." - Latoya Johnson, Win Virtual Solutions

Official website: https://automizy.com/ 



Autopilot is a marketing automation software made visual.

Automate repetitive tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads. You can easily integrate with hundreds of apps from Facebook to CRM’s (Salesforce and Pipedrive) to payment processors and beyond.

Autopilot brings teams together with the latest feature, Annotate and Collaborate. This feature enables marketing teams to collaborate just as they would in Google Docs to design multi-channel customer journeys.

Recently launched, the templates library includes tried and tested marketing automation strategies ready to copy, paste and edit within the canvas.

What Customers Say

Autopilot’s allowed us to automate the complexity of setting up marketing journeys, so we can focus on building the business.”

- Jordan Hughes, AP Operations & Outreach at Spaceship

We’ve gone from one tool that does a lot of things poorly. To a stack with more tools, but that each do a better job. We use Autopilot for all of that glue in between.”

- Mitch Causey, Lessonly

Official Site:  https://www.autopilothq.com/



AWeber is an easy-to-use email marketing and automation tool that allows business owners and entrepreneurs to cultivate relationships with their customers and grow their business. Since 1998, AWeber has been the email engine powering the growth of organizations around the world.

Today, more than 95,000 businesses, entrepreneurs, agencies and nonprofits are making the most of AWeber's sophisticated segmentation and analytics capabilities, email automation functionality and industry-leading deliverability and 24/7 live support.

What Customers Say

"If you are a small business owner, AWeber provides a simple and cost-effective tool to build relationships with your target market. I’ve used it extensively for years to send out exclusive offers, newsletters, blog notices, and more for my company and my clients.

Unlike others, AWeber allows me to personalize emails and easily organize lists so I can send the right message to the right people at the right time… quickly and easily. This helps me save time and money while boosting sales and awareness for my business.

With AWeber, you don’t need to worry about spam issues or wasting valuable resources on an email system that’s difficult to use. You simply log on with a 30-day free trial and start using the fun and user-friendly service!

Thanks for providing a tool that makes my life easier!" - Melanie Rembrandt, SEO Content Marketing Strategist and CEO of Rembrandt Communications

"I've used several other providers, but just wasn't happy with the results. I had heard about AWeber for ages from the top blogging gurus. I finally decided to do a trial membership, and I was completely impressed. It's ease of use instantly got my attention and helped me know it was the right program for me." - Jill Winger, The Prairie Homestead

Official Site: https://www.aweber.com/


benchmark email

Benchmark is an online email marketing software that helps you create and designs email with drag and drop feature you can build responsive looks great on any device. Benchmark comes with templates that are customizable.

What Customers Say

"I am very pleased with our email marketing because that is our connection to our customers. We're constantly using this marketing tool to enhance our web presence." -Al Kline, Canterbury Gardens

"I really like that you guys have so many templates. I can coordinate the template depending on the circumstances and on the event...so it's just the perfect resource for me." -Yoko Honda Event Director Weekly LALALA

Official Site:https://www.benchmarkemail.com/

Campaign Monitor

campaign monitor

Campaign Monitor makes it easy to design, send and measure the impact of your email marketing campaigns. Campaign Monitor helps you to send personalized email content. And by testing and measuring Campaign Monitor improve your campaigns.

What Customers Say

Since moving to Campaign Monitor, I like to say that we have the most engaged subscribers in the world, and with metrics like that, it's hard to argue. - Tyler Denk, Growth Engineer at Morning Brew

Thanks to Campaign Monitor’s drag-and-drop function, our email program instantaneously transformed into a highly efficient and profitable operation. - Andrew Walker, Email Marketing Manager at Flight Centre

Official Site: https://www.campaignmonitor.com/

Constant Contact

constant contact

Constant Contact, a leading email marketing leader for more than 20 years, offers an easy-to-use platform that helps small businesses create professional campaigns that can help increase customers and revenue. List building tools include Facebook Lead Ads and Ecommerce integrations include Shopify and WooCommerce.

Advanced automation features include:

- Welcome emails

- Birthday and anniversary emails

- Automated email series to target contacts based on how they interact with user’s emails

- Contact segmentation so users can send the right message to the right people

- Automatic resend to non-openers

- Check for Errors, notifies users of any missing or invalid links, default content or default/missing images before they send an email

Constant Contact offers help and guidance to its Small business customers via phone support, online chat, free webinars and seminars, and an award-winning blog.

Pro Tip:  Check out this amazing article comparing Constant Contact to Mailchimp.

What Customers Say

Constant Contact is our #1 tool for staying in touch with our donors, supporters, volunteers & customers. -Wright Locke Farm

Our business has grown because of our newsletter. There is no question. Vin Bin

“Constant Contact is the easiest way to stay connected to my customers after they leave the store. This drives more traffic to my website and then back to my store for return visits."

- Dawn Noble, owner of La Provence

“In my business, being able to quickly communicate is vital. I rely on Constant Contact to keep all my marketing together in one easy, convenient place. I segment my contact lists based on properties, whether they are a prospect or current customer, etc. I’m able to keep everyone informed and up-to-date with everything we have going on.”

- Julia Mason, residential marketing manager, Buccini/Pollin Group

Official Site: https://www.constantcontact.com/global/email-marketing-features



Convertkit is an email marketing provider for bloggers, Convertkit doesn't just let you build and manage your email marketing campaign it helps you also create opt-ins and landing pages to grow your audience.

Convertkit has a powerful automation tools and it can be Integrate with WordPress, Gumroad, your membership site, and more.

Official Site: https://convertkit.com/



Drip is an online email marketing automation software, that helps you convert leads into customers.

Drip allows you to place lead capture in your website and visitor signs up it sends them automated emails based on their action to help you maximize your email marketing efforts.

What Customers Say

The best email-marketing tool and support.  Drip is an integral part of running our business. I cannot imagine getting the same results without Drip's awesome tools and intuitive (yet advanced) email-marketing tools. Not only are the tools awesome, but the people as well. Drip's support is, in my opinion, unparalleled. I recommend using Drip to all who're serious about building their business! -Mikkel S.

Very happy with Drip.  It's very easy to get started with Drip. The product is well designed, so we understand quickly how it works. Yet the product is one of the most powerful on the market. There's very little Drip can't do regarding automation. It's extremely flexible et powerful. -by Alban L.

Official Site: https://www.drip.com/


elite email

Elite Email makes it easy to create responsive (mobile friendly) emails with a straight-forward template builder that can easily adapt to fit the content of any organization. Mailing list management is a breeze whether you're creating new segments or trying to attract new subscribers with powerful list management tools. Measuring the results of your campaigns with Elite Email's robust reporting engine puts you in the driver's seat to know what's working best.

With leading deliverability and hands-on customer support, Elite Email gives you the tools and resources to get the most out of your email marketing.

What Customers Say

It was a pleasure working with the team at Elite Email. Their turnkey email marketing program helped us execute a very important initiative effortlessly and painlessly. Thank you Elite Email for helping us achieve our objectives.  -Rhonda Messieh, CHCH / Channel Zero Inc.

Easy on the wallet! Easy to set up! Easy to use! Easy to get important information to the whole network, at the click of a button! Easy to access the support team! Elite Email thanks for making our life easier!  -Cheryl Yarde , BFCN

Official Site: http://www.eliteemail.com/

Email Octopus

Email Octopus

EmailOctopus is a simple and affordable email marketing tool that provides the core features needed to grow an audience and send engaging campaigns.

You can turn website visitors into subscribers with customisable sign-up forms and landing pages. While the drag-and-drop email editor and library of templates makes it easy to create beautiful emails. 

With automation you can set up welcome emails and longer onboarding sequences. Plus, there’s segmentation for sending targeted messages to the right people.

Best of all, EmailOctopus is, on average, 60% cheaper than Mailchimp with a generous free plan for up to 2,500 subscribers.

What customers say

"I've used many other email platforms previously. No one can beat EmailOctopus on price and ease of use." – Tom Hunt, founder of SaaS Marketer

"We use EmailOctopus for the easy interface, speed and splendid support." – Oliver Rau, owner at Kivanta

Official Site:  https://emailoctopus.com/



Emma, which was purchased by Campaign Monitor, focuses on the personalization of email marketing.

With hundreds of pre-built apps and integrations, Emma connects your data to power highly targeted campaigns, then sends email engagement data back to your core platform for a complete picture of marketing impact.

What Customers Say

Emma allows me to create emails that keep up with the things larger agencies are putting out there. Emma’s tools help even out the playing field. -Toni Eftink, Element74

The difference between our previous customer experience and the Emma experience is night and day. -Megan Stewart, Mozeus

Official site:  https://myemma.com/


Encharge is a marketing automation platform built for SaaS companies. Encharge helps you send targeted behavior-driven emails that convert free users to paying customers. The platform has one of the most powerful user-segmentation features for SaaS currently on the market, as well as a wide set of native integrations catered toward SaaS companies like Segment.com, Stripe, and others.


What the Customers Say

“Encharge helped us visually redesign our onboarding flow resulting in a 10% increase in our trial activation rate.” — Camille Richon, Founder Payfacile

“I subscribed to Encharge because of the limitations I encountered in using Intercom for building email flows. With Encharge, I was able to customize the email sequences the way I wanted to, and link them to one another in a way I wasn’t able to do it with Intercom.” — Stefan Stinean, founder Inteleagent

Official Site: encharge.io

Express Pigeon


Express Pigeon is an email marketing provider for professionals, it helps you build personalize emails, and with automation feature it'll help you save time. Express Pigeon allows you to do A/B testing. Express Pigeon let's to translate your newsletter into 60 language.

What Customers Say

EP has ability to merge in so many custom fields we are able to generate truly 1:1 personalized emails. ... No other ESP offers this, PERIOD. - Jeremy Rose, Digital Operations & Advance, Citizens for Rauner

The transactional API is very easy to integrate with.... this is a no-brainer when it comes to choosing ExpressPigeon as your email backbone. -Tuan Pham-Barnes, Senior Vice President of Engineering at HighGround, Inc.

Official Site: https://expresspigeon.com/



Freshmail helps you build a beautiful emails to your subscribers. Freshmail has a lot of great tools to help get the most out of your marketing campaign, some of these tools are Autoresponders, A/B tests, Periodic, Text messages and more great tools.

What Customers Say

FreshMail is surprisingly easy to use, surprisingly functional and absolutely reliable. Simply the best! -Mark Ismer, Customer Experience at inPost

A regular newsletter is the best way to build your brand and drive sales and FreshMail has ticked all the right boxes for me - solid system, reliable delivery and fair price. -Nigel Hupauty, Content Manager at Zoobashop.com

Official Site: https://freshmail.com/



GetResponse helps you grow your business with an all-in-one marketing platform. It offers email marketing, marketing automation, responsive email design, hundreds of ready-to-use email and landing page templates, landing page creator, and useful analytical tools. GetResponse members have access to over 5,000 images from Shutterstock to help them create better-looking emails.

What Customers Say

GetResponse is superior to any other email marketing software. Its UI is awesome and super fast. In terms of features, it’s ahead of everyone; it’s also super easy to set things up.  -Peep Laja, Conversion Expert, conversionXL.com

Official Site: https://www.getresponse.com/



GetVero helps you send very personalized email to your customers based on each customers records (like a CRM). Create segments of users based on spending history, age, language anything.

What Customers Say

Vero is the centre of our personalised product and marketing email campaigns.” -Kris Howard, Engineering Coordinator and Developer Relations, Canva

Official Site: https://www.getvero.com/



iContact is an online email marketing app small and medium businesses. With iContact you can send beautiful email. And you can utilize the automation feature to get the most out of your email marketing campaign.

What Customers Say

I created a custom template for our company and really like being able to use that template and modify it to make copy changes each month. I also like the very simple-to-understand analytics which let me know how many people are using our newsletter. -Kim S.

I've been using iContact for a little over a year now and any time I have a question, Bill is always quick with a helpful answer. Since their interface update, putting together good-looking emails has been a snap. I love the email signup box they have for me to put on my website too! -Devon J.

Official Site: https://www.icontact.com



Infusionsoft is a premium sales and marketing automation competitor to Mailchimp featuring everything a business would need to capture email addresses, nurture leads, and sell to customers.  It has a full CRM, lead scoring, and ecommerce features as well. Infusionsoft is definitely not for beginners.

What Customers Say

Infusionsoft has allowed our business to truly take care of our customers in ways that we never could prior to Infusionsoft. -Eric Sparrow, CEO Milkhouse Candles

Official site: https://keap.com/infusionsoft



Kualo lets you design and send email newsletters that helps you grow your audience, with ready made templates makes easy to create campaigns.

Kualo has a great features like auto-responders and A/B split testing. The dashboard helps you see the results with the analytical tools.

What Customers Say

Just moved to Kualo. Best customer service I’ve experienced. Great hosting performance too and lots of extras included. Fantastic first impression. -Steve Morgan

We recently migrated our nonprofit site to Kualo. The migration was very smooth! We've had the opportunity to raise a number of support tickets during the week following our migration, as we learned to navigate cPanel. Without exception, all questions were answered within minutes and resolved in a way that exceeded our expectations. We're very glad we moved to Kualo! -Doreen Browning

Official Site: https://www.kualo.com/email/email-marketing



Litmus helps you design beautiful emails that works on any device or email client. You can test your email design on over email clients and devices in seconds. And it helps you identify broken links before you send you Emails.

What Customers Say

When we pass along templates and email modules to our clients, they have to be perfect. That’s why we build and test them in Litmus Builder. -Dan Caro, Senior Director of Marketing Operations at Whereoware

Litmus saves us a lot of time as it allows us to quickly fine-tune our emails to be compatible with all the major email clients. We also love the frequent news updates on how we can push the boundaries to improve our email designs. -Orry Van den Abbeele, Webmaster at BBDO

Official Site: http://litmus.com/

Mad Mimi

mad mimi

Mad Mimi is an online emails marketing software that helps you create, send and track emails, it helps you create HTML emails and It can be integrated with CRM.  Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple.

What Customers Say

Mad Mimi is a solid tool for email marketing. What really sets it apart, though, is the unbelievable tech support: Super fast, super friendly, and actually truly helpful. Best tech support I have ever experienced, for any product. -Gernot Huber , Yoga Mind Yoga Body

You people are really outstanding, I mean it. If everyone that uses Constant Contact and MailChimp would know the amazing customer service you give they would switch to Mad Mimi in a second. -Matt , Kosher Kouponz

Official Site: https://madmimi.com/



Mailigen helps you grow your business through email marketing. With drag and drop feature it helps you design beautiful emails, and you can integrated with mobile marketing with beautiful of SMS text messaging.

What Customers Say

Since we discovered the wide range of Mailigen email marketing software capabilities, we decided to pursue email marketing campaigns. As a result, traffic to our site increased by 120% -250% and we have cultivated a very loyal customer list. -Platforma

Consultation with Mailigen email marketing strategist led us to important improvements in our email marketing campaigns. After having switched to responsive design and changed the structure of the template, email subject lines and the call to action button, our click to open rate increased by 19%. -Adventus Solutions

Official Site: https://www.mailigen.com/



MailerLite strives to simplify advanced email marketing features.  They focus on a clean design, easy-to-use content editor and they invest heavily in things that matter for long-term success.  With MailerLite, there is no need to hire a designer to design beautiful newsletters.

What Customers Say

What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices. -Rob Ford, Founder and Principal, The FWA

We love the simplicity and flexibility of MailerLite. It’s helped us connect Typeform’s online magazine with our audience as we’ve grown from a small to mid-sized startup. -Eric Johnson,

Senior Writer / Researcher, Typeform

Official Site:  https://www.mailerlite.com/



Mailjet helps you convert more leads into customer through email marketing. Mailjet let's you build an email list and manage it easily, it comes with email templates that are customized. Mailjet has a A/X testing tool to run multivariate testing to experiment with up to 10 variations.

What Customers Say

Mailjet is the ideal solution for fast moving companies with large email requirements. -Petrol Prices

Mailjet provides excellent service and help us to troubleshoot any issues that we may have. -Lyyti

Official Site: https://www.mailjet.com/



Create professional emails without the hassle. Launch automated email campaigns that boost customer engagement and drive sales. Segment your target groups for maximum impact, and send to unlimited contacts.

What Customers Say

For the majority of our clients, newsletters are one of the most crucial marketing tools. We’ve had good experiences with Newsletter2Go in terms of joint customer projects. Our sellers appreciate the extensive shopware plug-ins and detailed reports. -Dirk Baumann CEO, Sell it smart

At Webfox, Newsletter2Go is an integral part of our clients’ email marketing. In addition to how easy it is, our customers particularly appreciate the transparent reporting, which is easy to understand even for email marketing novices. -Bert Szilagyi Senior Online Marketing Manager, Agentur Webfox – TYPO3 Agency from Berlin

Official Site:  https://www.newsletter2go.com/


Omnisend is an Ecommerce marketing automation platform that uses an omni-channel approach aimed at helping growing Ecommerce stores improve their marketing efforts. With Omnisend you can reach your customers not only via email, but also via SMS, Facebook messenger, Web Push Notifications.

What Customers Say

I like using this program because it is very easy to set up. I immediately saw the program working people came to my website. Once I set up the different features, it was basically on autopilot. Setting up a database can be very tedious but this was very easy and simple. The email that are send out are very professional looking. The emails are sent out at the right time as if you are interacting with the customer yourself. It is one less thing you have to worry about. And the newsletter is really easy to use with the templates that are provided. -Crystal G.

I love the way it integrates so easily with Shopify. Also, this is the easiest email software to use. Email marketing is not my strong point, but Omnisend makes it much easier and less time consuming for me. The best thing about creating emails with Omnisend is that I can easily and quickly add my products directly from Shopify into the emails. Way less time consuming than adding products one by one or having to add in images and info separately. -Alyse S.



Ontraport is a platform to help small businesses to run their online presence. From building a simple website, to having a payment check out,email marketing and CRM, Ontraport will help you manage it all.

Official Site: https://ontraport.com/



Reachmail helps you manage your email marketing campaigns, Reachmail is free but is has some paid features. With Reachmail you can send and track emails. the paid version comes with templates that you can customize and you can add google analytics code to track your emails.

What Customers Say

We've worked with ReachMail since 2007 and have been happy with their level of professionalism and performance. They were very helpful in setting up our account and working with us to make and produce an effective email campaign. Their system is intuitive, but more importantly their level of hands-on service allows us to run a smooth and efficient email marketing campaign consistently. -Shervin Eftekhari, ReliaQuote

ReachMail is a crucial tool in keeping us connected with our subscribers and Members through the distribution of our weekly RBR Newsletter. ReachMail is very easy to use, and both their reporting and customer service are excellent. -John Marsh, Broad Road Biker

Official Site: https://reachmail.com/


robly dashboard

Robly is an email marketing system with all the features you want and none of the extra cost.

Robly is great for anyone who is just getting started as well as those who have been in the email marketing game for years. With an easy-to-use drag and drop editor and innovative tools like OpenGen and Robly AI to boost open rates by up to 50%, this system offers an all-in-one solution for businesses of all sizes.

Additional features include Autoresponders, A/B Testing, Exit Intent Popup Forms, Device-Specific Reporting, and outstanding 24/7 customer support. They also offer a free 14-day trial to make getting started as easy as possible.

What Customers Say

I've found their template builder to be user-friendly (especially for us less tech savvy people). -Mitzie Ladd - Your Body Holistic Health

Not only do I get the email solution I need, but the reports generated are far beyond anything I have had in the past. -Sarah Sidwell, Tag-A-Long Expeditions

Official Site:  https://www.robly.com



Sendloop is an email marketing provider for small businesses and e-commerce businesses, Sendloop helps you manage your list, design responsive emails, and track performance.

What Customers Say

Sendloop helps our company to have an effective email marketing service with an easy way to build our own email newsletters. The service is extremely easy-to-use and reaching out our readers doesn't require any technical assistance or knowledge. -Jorge Margolles, Noovo Editions

We have used several newsletter products prior to Sendloop though none of them come close to Sendloop. Some might have a feature or two more, though none of them were able to provide us with the personalized support service such as Sendloop, not to mention that they have very competitive prices. -Robert Abela, Netsparker

Official Site: https://sendloop.com/



Sendy helps you send emails to your subscribers cheaper than other email marketing providers. Sendy allows you to manage lists and subscribers easily. Sendy send newsletters via Amazon SES. You can track the results of every campaign in a beautifully report.

What Customers Say

Been more than a year with @getSendy, never had an issue and always came out of my mouth when someone ask recommendation for email marketing tool. Can't beat the price -@kamasdimas

Official Site: https://sendy.co/

Vertical Response

vertical response

Vertical Response helps you connect with your customers through email marketing. Vertical Response let's you create, send and track emails easily. It has drag and drop tool to help you design beautiful and responsive email quickly. And it allows you to add sign up form to your website to get more subscribers.

What Customers Say

As an e-commerce business, email is the single most important way to communicate with my customers. VerticalResponse delivers. -Peter Langenstein, Brix26

I rely on social media and email marketing to keep my clients up to date and that‘s why I turn to VerticalResponse.  -Terran Bayer, Westway Studio

Official Site: https://www.verticalresponse.com/

What’d I Miss?

I truly want to make this a comprehensive list of Mailchimp alternatives.  And I know for a fact I’ve missed a few tools.

So, if you can, please comment below and let me know your favorite tool and I’ll add it to the list immediately!

See you in the comments!