If you’re looking for a SEMrush alternative, then we’ve shortlisted 10 tools to help you grow your organic search traffic.. 

SEMRush is a software helps users conduct detailed marketing and SERP analytics, performs competitor analysis, provides bloggers with keyword suggestions, monitors backlinks, and has a killer rank tracker.  Functions that are necessary to succeed in search engine optimization.

In short, SEMrush is a leading intelligence-gathering tool for marketers today which can yield a variety of information ranging from web traffic data to keywords analytics and site audits

Since its inception in 2008, it has been one of the most popular SEO analytics tools in use.

That said, there are many reasons why you might want to explore SEMrush alternatives worth real consideration. 

For instance, if you’re a beginner to the SEO field and are not ready to shell out a big sum of money yet for a suite of marketing tools, you might be better off using SEMrush alternatives instead. Another situation is when you’d like to use a free SEO analytics tool rather than using a paid one.

In this article, we’ve shortlisted some of the best paid and free alternatives for you to consider. Let’s get straight to our list and see the main highlights of each of these software. 

This tool was created by long-time SEO expert Jeremy Rivera based on his own keyword research process with a goal of shortcutting the whole process into a usable cluster of keywords for you to optimize pages, determine new content topics and forecast the potential outcome of your SEO effort in terms of leads, sales & revenue. You get 5 free keyword reports to start, and at $20 a month for as many reports as you need, it’s the most affordable alternative on the market.


1. Reports get generated in Google sheets for easy sharing, no more CSV downloads.

2. It takes 1-5 "seed" keywords, looks at top 10 URLs that rank for those queries, and grabs their top 100 keywords, giving you a usable cluster of relevant terms and phrases to target.

3. The ultimate competitor analysis comes from looking at who and what Google sees as relevant, not some 3rd party tool. Since the data comes from SERP results powered by Data For SEO, you’re seeing these clusters formed based on the search engine’s own sorting preferences.

4. Input your site’s conversion rate of converting visitors to leads, how many leads make purchases and how much revenue you make per sale, and we generate a $ number estimation of that keyword cluster's monetary/market potential. This unique research and forecasting lets you gauge how much to invest in your site ranking for that cluster of keywords!

5. Utilize it’s international data results, and compare keywords in different countries and languages for a powerful international SEO market analysis tool.

Check out SEO Arcade by clicking the big blue button below!


GrowthBar has emerged as the #1 SEO tool for bloggers and content teams among Semrush alternatives. In addition to accurate keyword research, robust competitive research, and rank tracking, GrowthBar has an AI writing suite that enables users to create SEO-friendly blog content with the click of a button. Plus, at $29/month you can't beat the price. 


Keyword Research

Like Ahrefs and Semrush, GrowthBar features a massive keyword research database. With over 6 billion keywords across 20+ languages, GrowthBar can help you research search volume, competitiveness scores, CPCs, and the monetary value of keywords. The database is just as accurate and comprehensive as anyone else out there. 

Competitor Research

See what any competitor is up to with GrowthBar. Simply type in a URL and GrowthBar will return robust data that includes organic keywords, paid keywords, backlinks, and more. Plus, you can run a gap analysis to see the profitable keywords you’re missing out on. 

Rank Tracking

GrowthBar enables you to track your keyword rankings over time across as many websites as you like. There are no limits to the number of times you can update your rankings too (which is a limitation of several other SEO platforms). 

AI Writing

After you complete your SEO research, you can create content with the click of a button. GrowthBar enables you to enter any keyword and generate a blog outline or a full, plagiarism-free 1,500-word blog post. Using powerful AI, GrowthBar will tell you which keywords to include, the ideal word count of your post, headlines to include, and will even suggest internal links for your post. Their AI writing feature will speed up your content production tenfold. You can also audit existing blog posts and web pages for SEO-friendliness.


GrowthBar is for content teams. They have collaboration features that enable you to research keywords together and share AI writing with writers and teammates. This makes it an ideal collaboration tool for remote teams seeking efficient ways to enhance their content creation process.


GrowthBar has 4.9/5 stars on G2. Their Standard Plan is $29/month and includes unlimited keyword research, competitor research, limited rank tracking, 25 AI blog posts per month, and 2 users. The Pro Plan features all the same features as Standard Plan, plus 100 AI blog posts per month, rank tracking for 1,000 keywords, and up to 5 users. Finally, the Agency Plan has 300 AI blog posts per month, tracks 5,000 keywords, and up to 10 users. 



If there’s one SEO tool that can get literally everything done when it comes to marketing analytics and intelligence gathering and competitor analysis, it has to be Ahrefs. Widely used throughout the industry, Ahrefs helps you to know more about your competitors as well and see what makes them rank well. The result: you can outrank them with some effort and the right data at hand, of course. 


Search Data

In their keyword research tool appropriately called Keyword Explorer, Ahrefs shows you the search keyword ideas that your competitors use to rank well on engines. You can also see the associated traffic with these keywords. You can even use Ahrefs to see the keywords that your competitors use to great effect but which are missing in your own content. 

Rich Repository

Ahrefs today has one of the largest datasets when you talk about SEO data. The company scans nearly 5 billion web pages every single day. The tool indexes nearly 16 trillion links to date and has a whopping 48 petabytes of storage. 

Content Explorer

The Content Explorer tool built into the software will let you see the organic traffic, traffic value, and domain rating for popular online sites. You can do a backlink analysis to see if a certain page has seen an increase or decrease in the number of its backlinks with time. 

Site Audit

The Site Audit tool will crawl your entire website and generate a detailed SEO health report. You can discover important SEO issues as well as obtain suggestions to help you correct these quickly. Site Audit has been designed to check for multiple issues including problems with incoming and outgoing links, HTML tags, and performance issues such as slow-loading pages. 


The Lite plan is priced at $99 per month while the Standard plan, which the company claims is the most popular, charges $179 per month. There’s also an Advanced plan that costs $399 per month, supporting up to 3 users in contrast to single user support in the aforementioned plans. Finally, if you need the highest update frequency, choose the Agency plan that costs $999 per month and refreshes every 3 days. 

SE Ranking

se ranking

SE Ranking is a provider offering you an all-in-one solution with a great goal: to make things easier for you SEO-wise. It's a cost-effective seo tool, accurate SEMrush alternative with a worldwide keyword database and multiple features for keyword and competitor research, backlink analysis, website audit, on-page SEO checker, and much more.


Keyword Rank Tracker

The Keyword Rank Tracker shows you rankings for any keyword in any location. You can monitor your rankings daily separately for different search engines and areas. This is a useful feature to peek into competitors' strategies and see how well your pages perform for focus queries.

On-Page SEO

The On-Page Checker helps you optimize your pages using three crucial features: niche competitor research, main page elements evaluation, and an on-page to-do list.

You can also use the SERP Checker to discover competitors’ secrets to SERP success and create new pages for your website to take first place for target keywords.

Competitor Research

SE Ranking's Competitor Analysis Tool finds your main and potential competitors and shows data on their SEO and PPC campaigns. Monitor their traffic fluctuations in paid and organic results, analyze their keywords and top pages, see the gaps in your strategies, and build an action plan.

The Keyword Suggestion Tool helps you to build your SEO strategy and know every little parameter of the keywords you want to use. It also shows keyword suggestions, including the most relevant and long-tail ones, enabling you to optimize for more topics.

Link Analysis 

The Backlink Checker analyzes any domain for backlink quality, the number of new and lost referring domains, anchor texts, and more. You can see where the competitors get their mentions and use it for your strategy.

The Backlink Tracking Tool allows you to do a backlink analysis and see the status of any backlink referring to your pages, along with additional data like status code or indexing in Google.


The Essential plan costs $49 a month, and you can curate 10 projects at once. The Pro plan costs $109 a month with unlimited projects and additional features. The most expensive Business plan costs $239 a month and even offers API. If you pay annually, you’ll save 20%. Also, if you need a custom plan, just contact the provider to create one for you.

With so many great plans available from seranking.com, it can be difficult to decide what's best. Luckily, you can find much better deals from DontPayFull.com. Here, you'll find deep discounts  that can help you save money on the Essential, Pro, or Business plan.



KWFinder is another well-known keyword research and competitor analysis tool that serves as a powerful SEMrush replacement. The main strength of this software is that it will help you discover the best long-tail keywords that are associated with low SEO difficulty and can be used to your best advantage. 


Competitor research

KWFinder helps you perform keyword research by showing you what works well for your competitors so you could then reverse engineer your own content to outrank them. The SEO tool shows you the keywords your competitors rank well for. You can also see the top paid keywords used in Google Ads advertising and examine search volumes as well. 

SERP Analysis

KWFinder also has an excellent SERP analysis tool which will help you to identify the search intent to understand the best content type you should be creating to rank higher. You will be able to see deep metrics and profile entire websites to see their ranking on search engines. SERP analysis is also crucial for keyword optimization. 

Historical Data

You will be able to use the tool to see historical search volumes and trends. Users can use the software to check out seasonal trends and create content to make the best use of these. You will also be able to use the tool to see monthly search volumes and trending keywords at a certain period of time. 


The KWFinder Basic plan is priced at $49 per month, the Premium plan $69 per month, and the Agency plan $129 per month. You could also opt for the annual plans instead which are lower priced. 



The OG of SEO tools, Moz is considered an authority on SEO analytics and is the tool of choice for many SEO analysts. The software is packed with numerous features that will be tremendously useful in keyword research, content optimization, analytics & reporting, and link building and analysis as well. 

And if you're unfamiliar, these guys literally invented domain authority.


Keyword Research

Moz lets you simply enter a URL into the interface and see the best keywords for the same that you could be targeting too. The tool is packed with 500 million suggestions and can show you search volumes for specific keywords to a great degree of accuracy, approaching 95%. You can also discover long-tail keywords that are relevant to your business using this tool. What’s more, the software shows you the keyword difficulty score for the keywords as well.

SEO Audit

SEO Audit helps you track issues, both common and complex to constantly improve your web presence. Conducting an in-depth website audit like a professional marketing agency would is a great way to take control of your SEO strategy by first discovering what it is that needs improvement. Moz can be configured to scan your website at regular time intervals and alert you of any new issues as they arise. 

Domain Analysis

Moz shows you the Page Authority (PA) metric for web pages. You can also see the Domain Authority as well as other metrics to do a competitor analysis. With more than 35.5 trillion links indexed and counting, Moz helps you track metrics that matter. 

Link Explorer

Moz Pro comes with the Link Explorer tool that shows you inbound links which can play a central role in your site ranking.  This is a backlink analysis tool where you can discover competitor backlinks and identify broken links on your own site. Not all backlinks are good though, and Moz helps you identify spammy backlinks that are actually harming your ranking. 


Moz comes with a 30-day free trial as well as a free account that gives you access to their free tools. The Standard plan costs $99 per month and is ideal for small businesses and only need the basic metrics and features. The Medium plan costs $179 per month and provides you with complete access to all keyword research tools. There are also Large and Premium plans for large businesses and organizations.

SEO PowerSuite

seo powersuite

SEO PowerSuite is a name that needs no introduction in the SEO analytics space and is trusted by marketers and analysts the world over. The tool claims to yield a ‘unique’ analytic insight and can lead to higher sales with the right guided SEO strategy in place. 


Detailed SEO Reports

SEO PowerSuite shows you detailed SEO reports complete with beautiful charts and graphics which are easy on the eyes. The tool generates professional backlink analysis that can be customized with your own business branding. You could create PDFs or HTML reports and easily print, email or upload them online.

On-page SEO Tools

The software boasts powerful features including site audits and content optimization tools to boost on-page SEO.  You will be able to do keyword research, discover broken links and errors in html code all from the same tool. The software also tracks difficulties with search engine indexing and crawlability. 

Link Analysis

SEO PowerSuite will generate detailed backlink data for your site. The company, in fact, claims to have the largest index of backlinks globally. The software will analyze more than 50 backlink factors to ensure you’re ranking well and making good use of new backlink building opportunities as and when they arise. 

Monitor Rank

The app will scan through more than 329 search engines and supports as many keywords as you would like to monitor, without placing any limits on the number as is the case with some other SEO tools. You can also check vertical rankings for videos and images. SEO PowerSuite can show you geo-specific ranks and you can also schedule automated rank tracking.


SEO PowerSuite offers a free version that supports all features but does not save your work history. As far as SEO tools go, this is actually a pretty cool deal.  The Professional plan is priced at $299 per year and will be best for those who need to study SEO data without exporting it and sharing it with clients. If you wish to do the latter as well, you’ll need to use the Enterprise plan that costs $699 per year. Without a doubt, SEO PowerSuite is one of the most affordable SEO analytics tools out there. 



Serpstat calls itself the “All In One” SEO tool. Like some other SEO tools, the software packs in advertising analysis, content marketing analysis, keyword research tools, competitor analysis, and market intelligence. It’s the perfect growth hacking tool that you can use to step up your ranking. For instance, you can track what your competitors have been doing to secure great rankings. Better still, you can discover who your main competitors are in the first place by simply entering your own domain name into the interface. It’s that easy to use!


Keyword Research

Serpstat's keyword research tool will show you which terms you should be targeting by search volume, keyword difficulty, and search result numbers. You can also get a list of the most profitable keywords for your business and discover their variations as well. This also includes long-tail keywords and keyword trends. 

Content Marketing Ideas

Looking for some inspiration to drive your content marketing campaigns? Start the Serpstat content marketing ideation tool and discover the most common questions you’re audience is seeking answers for. You can also use the software to track the number of shares your content has been getting on social media. 

Intelligent Dashboard

The Serpstat dashboard shows you detailed SEO reports and infographics communicating your SEO position at a glance. You can track the query history and configure automated email alerts for keyword and ranking changes. Beautiful charts and visuals help you visualize complex metrics in a seamless manner. You can also generate white-label reports complete with your branding logos to leave a lasting impact on your clients. 


Serpstat offers a Lite version which is priced at $69 per month if you’re happy with a limited number of daily search queries. Again, as far as SEO tools go, this is a pretty good deal.  That's because standing at 4,000 for the Lite plan at the time of writing, the search limit is still more than enough for beginners and those who only use the tool on an infrequent basis. Advanced users might choose the Standard plan ($149 per month) or the Advanced plan ($299 per month), these offering more daily searches and a greater number of API requests, should you decide to use your own in-house tools for reporting the results.



SpyFu is another powerful SEMrush substitute that works wonders when it comes to SERP analysis. As the name itself suggests, the tool aims to help you spy on your competitors to see what works well for them in both ppc and SEO.


Competitor Keywords

At the core of SpyFu is the functionality to help you obtain the competitor keywords that are the most profitable. You can also see the backlinks your competitors use which result in higher rankings for them.

AdWords Research

SpyFu lets you see the AdWords your competitors have been using. You can see the keywords that a certain domain bought and conduct deep analysis. 


SpyFu offers three plans to choose from. At $39 per month, the Basic plan offers unlimited searches but allows a limited number of sales leads. The Professional plan is priced at $78 per month and expands on the limits. The Team plan, the most expensive of the three, costs $299 per month and offers the most features. 



BuzzSumo is a content marketing research tool that also serves as a very powerful SEMrush alternative. It is used by marketers who wish to test the waters and discover the types of content that work the best on the web.


Content Research

BuzzSumo lets you make data-driven decisions. The software claims to have the largest social engagement data index in the world. You could search a specific domain, say your competitor’s, to see the top-ranking content they’re hosting.

Influencer Discovery

A key part of SEO strategies today is to discover valuable influencers. BuzzSumo lets you zero in on the most relevant content creators and authors who could cater to your target audience.


The BuzzSumo Pro plan is priced at $99 per month, the Plus plan at $179 per month, and the ‘Large’ plan stands at $299 per month. The number of alerts offered for each of these plans is 5, 10, and 30 respectively. 



Ubersuggest helps you garner more web traffic. You could use the tool to tailor your SEO strategy to outrank your competitors. It has powerful domain overview tools for you to examine what goes behind every domain you wish to analyze. 


SEO Reports

Ubersuggest provides detailed SEO reports that show competitor pages that rank well for a certain keyword. You can also see content that is preferred by social media sites. 

Backlink Analysis

Backlink analysis is a critical part of SERP analysis and Ubersuggest facilitates it greatly by showing you which content on your website people are linking to the most.


Ubersuggest starts at $29 per month and goes up to $99 for it's enterprise services.  This makes it one of the most affordable seo tools on the market.



Majestic calls itself a platform for backlink analysis and keyword research. The software will aggregate link intelligence data and bring you useful nuggets of information that’ll prove invaluable in creating an SEO strategy.


Site Explorer

The Site Explorer shows you information about external backlinks and referring domains. You can also see languages for the pages including those for the anchor texts. The software even shows you the backlink history for historical comparison.

Bulk Backlink Checker

You can use the tool to examine the backlink data for as many as 400 links which can go up to a million links via file upload. You can see referring domains using an extensive database maintained by the tool.


Majestic offers a Lite plan that costs $49.99 per month but supports a limited number of features. If you need more features including email alerts and keyword checker, you’ll need the Pro plan ($99.99 per month).

Keyword Planner

keyword planner

Keyword Planner from Google is a free tool that lets you conduct basic SEO analysis. However, if you’re just starting out with SERP analysis, it’s well worth a try since it packs in many powerful features.


Keyword Analysis

Keyword Planner helps you identify the right keywords you should be targeting. You could then use them to get more exposure for your ads.

Historical Analysis

You can use the utility to see which phrases have been searched the most and how these keyword rankings have been varying over time. The tool will also show you the estimated budget for every keyword.


Google provides its Keyword Planner free of cost to all users. It’s a great way to introduce yourself to the world of SERP analysis without investing anything in an expensive software with premium features, many of which you might not be ready to use yet.

Rank Watch

rank watch

RankWatch is a cloud based Internet Marketing Platform, which has Artificial Intelligence of its own.

They help Website Owners and SEO Agencies alike to pinpoint the key areas where a website is losing traffic and areas where it can gain traffic by tracking areas such as Rankings, Backlinks, Analytics, Competitors etc and then analysing and providing them Intelligent Data to work with, which in turn increases revenue.

It is currently an industry dominant in this space and has been growing exponentially every year.

Their client base has exceeded more than 29000 users and is growing rapidly.


Nightwatch emerges as a stellar SEMrush alternative, especially for those focused on precise and comprehensive search engine ranking analysis. Its standout feature is the unparalleled accuracy in rank tracking, achieved through unique access to any Google Data Center globally.


Global Rank Tracking

Nightwatch offers detailed tracking across various search engines, maintaining accuracy over 100,000 locations worldwide, essential for both local and global SEO strategies.

Segmentation and Analytics 

It allows the creation of custom segments for in-depth analysis, identifying decaying content and specific keyword groups, making it ideal for targeted SEO campaigns.

 Automated, Customizable Reporting 

Integrates smoothly with Google Analytics and Search Console, transforming complex data into easy-to-understand reports with its drag-and-drop editor.

 Site Auditor

Quickly identifies and helps rectify site issues, enhancing overall SEO performance.


Nightwatch offers various plans designed to cater to different needs, including a starter plan for beginners (250 keywords at 32$/month) and more advanced options for seasoned professionals.

Final Words

These SEO tools are a must for any online marketing campaign and can yield critical insights to help steer your search engine optimization strategy in the right direction. It’s a great way to customize your content to meet the needs of your target audience while also understanding how your competitors have been using keywords. 

We saw some great SEMrush alternatives, including some that offer free versions which are ideal for those who’d like to explore the niche a bit deeper before making the decision to go with the more advanced, and often pricier tools. Remember to check if the software you plan to use supports all features you wish to use as some of these offer specific functionalities that might be somewhat limited in the others, if not completely absent.

If you're looking for a great semrush alternative, then you can't go wrong with one of the tools listed in this article.