See how traffic, conversion rate, pricing, and churn compound into monthly recurring revenue over 12 months.
Drag the sliders to model your SaaS revenue growth.
Organic visitors per month hitting your site.
% of visitors who start a free trial or sign up.
Average monthly revenue per customer.
% of customers who cancel each month.
Most SaaS founders focus only on traffic. But the real leverage is in how all three levers interact.
More organic visitors means more people entering your funnel each month. SEO is one of the only channels where traffic compounds: a post that ranks today keeps sending visitors for years. Every new visitor is a potential customer.
Churn is a multiplier working against you. At 10% monthly churn, you lose your entire customer base every ten months. Customers who arrive through SEO tend to have clearer intent, which typically translates to better retention.
Search-intent content converts at a higher rate because visitors arrive with a specific need. A reader who found you by searching "best time tracking tool for remote teams" is far closer to buying than someone who saw your ad.
If you want to increase the traffic, conversion rate, and retention numbers in this calculator, book a free strategy call. We'll look at where you are today and show you exactly where the leverage is.
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