Find out your monthly and annual churn rate, see how much MRR you're losing, and understand what reducing churn by even 1% does to your bottom line.
Drag the sliders to model your churn rate and see the revenue impact.
Total paying customers at the beginning of the month.
How many customers cancelled or did not renew.
Average monthly recurring revenue per paying customer.
Your goal monthly churn rate. See what hitting it means for revenue.
Churn rate is simple in theory and expensive in practice. Here's what each number means and why it matters for your growth.
Calculated as customers lost divided by customers at the start of the month. Even a 5% monthly churn rate means you're replacing nearly half your customer base every year just to stay flat. That's an acquisition treadmill no company can outrun forever.
This is not simply monthly rate times 12. The correct formula compounds the loss: 1 minus (1 minus monthly churn) to the power of 12. At 5% monthly churn, your annual churn is 46%, not 60%. The difference matters for forecasting.
This is where the calculator gets useful. Every fraction of a percent you reduce churn compounds over time. Set your target and see the monthly and annual MRR you'd recover. For most SaaS companies, even a 1% improvement in churn is worth more than a significant increase in new customer acquisition.
If you're churning customers faster than SEO can bring them in, the math never works. Book a free strategy call and we'll show you how the right SEO content can bring in better-fit customers who stay longer and spend more.
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