The B2B SaaS SEO Agency
Behind $80M in Client Revenue
Most SaaS SEO agencies focus on traffic or citations. We increase MRR by fulfilling existing demand for your product AND creating new demand that didn't exist before.
I started my SEO career as the second marketing hire at a bootstrapped SaaS company.
There was no VC runway to burn. No budget for vanity metrics. My KPI was simple: how many trials did I generate this month? If the answer wasn't good enough, the company was in trouble.
That experience shaped everything about how I approach SEO. Traffic doesn't pay salaries. Rankings don't close deals. Revenue does. That's the urgency we bring to every client.
Why Most B2B SaaS SEO Fails
Most SEO Is Still Being Done Like It's 2016
Most companies just do keyword research, outsource to a cheap writer, build some links, hope to rank. Agencies chase low-competition, high-traffic keywords that mean nothing to the business. Traffic goes up. Revenue doesn't.
Filling Demand Alone Isn't Enough Anymore
AI Overviews are consuming the top of Google. Just ranking on page one isn't enough anymore. You need to get your SaaS recommended (not just cited).
You Need to Spend More Time Off-Page Than On-Page
The old playbook was "create more content to drive more traffic." The new playbook is building your brand off-page through podcasts, YouTube, brand mentions, and social so AI recommends you, not just cites you.
The Only Metric That Matters Is Revenue
Is revenue going up? If yes, your SEO is working. If not, it isn't. Everything else is noise.
B2B SaaS SEO Built for the Full Modern Discovery Journey
We combine traditional SEO fundamentals with the channels that actually move the needle for SaaS companies — Google, AI search, editorial backlinks, and brand presence that compounds.
Revenue-First SEO Content
Forget chasing high-traffic keywords that mean nothing to your business. We create content that converts real buyers into trials and demos. Here's how:
We interview subject matter experts within your company so that every piece of content is created with your point of view.
We talk to your sales team (or founders and marketers) so we know exactly why customers are switching from a competitor to your tool.
We discover why customers are hiring your tool and what features matter most to them.
And yes, we do keyword research so that you rank for revenue-generating keywords.
Skip these steps and AI won't recommend your SaaS. Your content won't be differentiated. And your traffic won't convert.
Link Building
Link building used to just be about helping your content rank. Now it's about so much more.
We build links on high-authority SaaS-only sites so that your content ranks faster.
We write listicles on other people's sites so that you increase brand visibility. And right now, LLMs seem to pull a lot of their recommendations from listicles — making them one of the most important link building tactics you can invest in.
We get branded links to your homepage to increase your brand's overall exposure and authority.
Link building is no longer just about ranking content. Now it's about helping AI understand who your SaaS is for and how it helps them solve their problem.
Increase Brand Visibility
You know which companies succeed most in both AEO and SEO? The companies that have the biggest brands.
So instead of just dumping all of your budget into content and link inserts, our approach is to help you increase your brand exposure where your buyers already spend their time.
We get you on podcasts with thousands of listeners who match your ICP.
We get you featured on YouTube channels your buyers are already watching.
We write POV-driven guest posts on the blogs and newsletters your buyers trust.
The biggest brands in any niche will be the brands who drive the most revenue with SEO and AEO.
Answer Engine Optimization (AEO)
AI Overviews are stealing a ton of traffic. Some studies show that clicks to the number one position are down 34% where AI Overviews exist. But most SEO agencies are offering AEO like it's a bolt-on service.
Yes, your content needs to be written well. You need FAQs and schema markup. But everything else we've been talking about — your brand POV, your off-page presence, your listicle placements — is what's actually going to determine whether you sink or swim with AEO.
We focus on recommendations. If your brand isn't on the shortlist of choices when someone is searching for a solution, you're going to be invisible.
We increase your cross-platform visibility across the largest LLMs so your brand shows up where your buyers are already searching for answers.
This is why everything on this page — the content, the links, the brand mentions, the podcasts — all connects. It's one system, not a list of tactics.
What Happens When B2B SaaS SEO Is Done Right
We've helped generate $80M in client revenue over 15 years. Here's a look at what that looks like in practice.
Kickbox
A sales page languishing at position 9 for a high-value keyword. We built a targeted link-building and content program to push it to the top.
V2Cloud
Needed to compete against established category leaders with significantly larger marketing budgets. We targeted high-intent buyer keywords competitors overlooked.
Superhuman
A category-defining product that needed content to match. We built SEO content and brand presence programs that put Superhuman in front of its ideal buyers organically.
Time Doctor
Built a full SEO content engine from the ground up. SEO-driven content became the core acquisition channel for their growth to $10M ARR.
"One of our sales pages was languishing around position 9 for a keyword that we knew would increase our revenue. Within two months after hiring Content Guppy to build links for us, we ranked #1 for the keyword and the page went from producing 3 leads per month to 16 leads per month."
How We Grow Your SaaS
Every engagement starts with understanding your business, your buyers, and what revenue growth actually looks like for you.
We Learn Your Business
We interview your subject matter experts, talk to your sales team, and dig into why customers choose you over competitors. This isn't a standard onboarding call. It's the research that makes everything else work.
We Build Your Visibility Strategy
We map out a custom plan across content, link building, brand visibility, and AEO. Every recommendation connects back to one question: will this help drive more revenue?
We Execute Across All Four Channels
Content that reflects your brand POV. Links on high-authority SaaS sites. Podcast and YouTube placements. Listicles that get you recommended by LLMs. We run all four in parallel so each one compounds the others.
We Track Revenue, Not Vanity Metrics
You won't get a report full of impressions and keyword rankings. You'll know whether organic is driving trials, demos, and MRR — and what we're doing to keep moving the needle.
Why B2B SaaS Companies Choose Us
$80M in Client Revenue
We didn't build a content agency and add SEO to the homepage. We came from inside SaaS, where the only thing that mattered was whether marketing was generating revenue. That experience is baked into everything we do.
We Fulfill Demand AND Create It
Most agencies only do half the job. We rank your product for keywords buyers are already searching, and we build the brand presence that puts you in front of buyers who didn't know they needed you yet.
Built for the AI Era of Search
AI Overviews, ChatGPT, and Perplexity are changing how buyers find software. We build the brand signals, off-page presence, and content that gets your SaaS recommended, not just ranked.
We Build Brands, Not Just Backlinks
The biggest brands in any niche win at both SEO and AEO. Podcasts, YouTube, guest posts, listicles. We build your brand where your buyers already spend their time.
It Compounds Over Time
Every podcast appearance, listicle placement, and editorial link builds on the last. Your brand gets bigger. AI recommends you more. Revenue goes up.
Content With Your POV, Not Generic AI Slop
We interview your subject matter experts and talk to your sales team before we write a single word. Your content reflects your brand voice and your customers' actual pain points, which is exactly what AI needs to recommend you.
Frequently Asked Questions
Ten years ago the playbook was simple: do keyword research, hand it off to a cheap writer, build some links, and wait to rank.
Agencies chased high-traffic, low-competition keywords that looked great in reports but meant nothing to the business. Traffic went up. Revenue didn't. That playbook is dead.
Today, AI Overviews are consuming the top of Google and clicks to the number one position are down significantly where they appear. Buyers are starting their research in ChatGPT and Perplexity.
Just ranking on page one isn't enough anymore — you need to get recommended. That requires a strong brand POV, off-page presence across podcasts and trusted publications, and content that AI systems actually want to cite.
The companies winning at SEO in 2026 and beyond are the ones who have figured this out.
We came from inside a bootstrapped SaaS where the only metric that mattered was trials generated.
That shapes everything we do.
We don't just create content and build links. We interview your subject matter experts, talk to your sales team, build your brand off-page through podcasts and YouTube, and make sure AI systems are recommending your product, not just indexing it.
We care about whether organic is driving trials, demos, and MRR. You'll see rankings, backlinks earned, your brand getting recommended and your DR increasing.
But the number we're both watching is whether revenue is going up.
Build a B2B SaaS SEO Engine That Drives Pipeline
If you're tired of SEO that generates traffic without revenue, we should talk. Book a free strategy call — we'll audit your current position, show you what competitors are doing that you're not, and give you a clear picture of what a program designed for your goals would look like.
Book Your Free Strategy Call