See if SEO is worth it for your SaaS. Plug in your numbers and see your projected return on investment over 12 months.
Drag the sliders to model the return on your SEO investment.
Organic visitors per month you're getting right now.
Additional monthly visitors SEO is expected to add.
% of visitors who become paying customers.
Average MRR or first-year value per new customer.
What you pay for SEO each month (agency, tools, content).
SEO ROI is simple in theory and surprisingly misunderstood in practice. Here's what each input does and why it matters.
The calculator models cumulative new visitors SEO brings in each month. Traffic growth compounds over time, which is why the revenue curve accelerates as the year goes on. Even modest monthly gains add up significantly by month 12.
Use your average MRR per customer for a conservative estimate, or first-year LTV for a fuller picture. More conservative inputs give you a clearer floor on what SEO is actually worth to your business.
Include your agency retainer, content spend, and SEO tools. The calculator compares total spend to total revenue. The breakeven point is the month cumulative revenue from SEO exceeds everything you've invested.
If the numbers in this calculator look interesting, book a free strategy call. We'll look at your current position and show you exactly what a program built around your revenue goals would look like.
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