White Label Link Building Services for Content Marketing and SEO Agencies 

Using Content Guppy's White Label Link Building Services have Helped Our Clients Rank Faster

We use Content Guppy to build links for all of our clients.  When we used other white label link building services, our clients would routinely ask us if they were from PBNs or link farms.  They were disappointed with the quality of the links and the results they were getting.

With Content Guppy, we never have that "PBN" conversation because every single link comes from a SaaS site.  And our client's content is ranking much faster!

Keith Bresee'  //  CEO Social Engines

If you run an SEO agency or a content marketing agency, then you know that building high quality links is essential to getting your clients the traffic they need in order to increase their revenue.

Hiring a White label link building service is the perfect solution for agencies that want to focus on creating insanely good content for their clients without having to worry about building links.

What is White Label Link Building

White label link building is when an SEO agency or a content marketing firm hire another agency to build links for their clients.

The SEO agency doesn't necessarily disclose that the links are outsourced to their client and present the service as their own.  

This provides an alternative solution to building quality backlinks by hiring and managing an in-house link building team.  

  • Your client needs links in order to get a piece of content you created to rank.
  • Instead of hiring and building and in-house team, you hire a white label link building service provider to do the work for you.
  • You mark up the high quality backlinks so that you can make a profit on them. 

You can easily increase revenue and profitability for your agency without doing any additional work or hiring any additional people.

Why SEO Agencies Choose us for White Label Link Building 

SEO agencies love how hard we work to make them look good for their clients.  When an agency chooses us as their link building agency, they know that they're going to get the absolute highest quality backlinks possible for their clients.  Afterall, what account manager wants to defend the links their vendor is getting them?  

DR 60+ Backlinks Only

Getting the high quality links is going to be a competitive advantage for you.  While other agencies are pitching DR 30 and DR 35 links to their prospects, you'll be able to tell your clients that you can get them DR 60 sites.  

1,000 from Organic Traffic

As you know, links that come from sites that Google already likes, makes a huge difference.  We say that we want our links to come from sites with 1,000 organic visitors per month.  But in reality, almost all of our links come from sites with a lot more traffic than that.  We'll be happy to show you our client's link profiles when you book a demo with us.

Links come from SaaS companies or Agencies Only

And most importantly, all of our links will come from SaaS companies and agencies.  We never want you to be in a position where you have to defend one of our links to your clients.

Every single link that we get is going to be one that you'll be EXCITED to show your client. 

Not only will these links "look good", but they're going to help your client rank faster.  

Our White Label Link Building Process

Step 1:  Tell Us Which Pages

You know your clients inside and out.  So, our process will kick off by telling us which pages that you want us to build links to.  

These can be blog posts or they can be sales pages.  We highly recommend that you find us pages that will increase their leads as quickly as possible.

Give us all the bottom of the funnel pages you can!  

Step 2:  Link Prospecting

Once we have our target page, it’s time to find link opportunities. Finding relevant domains that fit our strict criteria is the key to our link building strategy.

We've built our own in-house platform that helps us identify the best links using our rigorous filtering process.  

If your client needs to approve of the link before it goes live, we can accommodate that as well.

Step 3:  Find the Perfect Person

Our goal is to find the person we call "closest to the content".

We want to reach out to SEO manager, content marketing managers, content specialists, etc.  These are the people who are most willing and able to give us a link.

Step 4:  Manual Outreach

We don't have a "list of links or sites that we have access to."  Yes, we have relationships in the industries that we work in.  

Instead, we do manual link building to acquire most of the links..

If you've been doing this long enough, you'll know that all of those link building services with "a list of sites" all have the same damn sites!

We want to make sure your clients are getting links that their competitors aren't getting!

Step 5:  Negotiate the Link

After we've found the right person, and we've reached out, it's time to do the tedious work of negotiating the link.

Our team of experts will make sure that your link goes live with relevant anchor text.

Step 6:  Real Time Reporting

All of your client's links will be entered into our custom reporting software.  That way you can keep track of our link building efforts for each of your clients.

The Story of Our Link Building Agency

When we first started Content Guppy, we were a Do It All SEO Agency.  We offered content, we offered link building, we offered some technical SEO.

Our content was pretty good.  And our technical chops were good enough.  But the one thing that kept coming up when we talked to our clients was that they hated our link building services.  They just weren't high quality links.

You see, we'd been outsourcing our links to other link building agencies and freelancers.  And we spent a LONG time trying to find a service provider who would give us links our clients would love.

It wasn't even just about the Domain Rank or Domain Authority.  It wasn't just about the traffic the sites were getting.

The links always seemed to be coming from these really spammy looking sites.  Or they were coming from obvious PBN sites.  Or they were coming from these generic content sites that talked about fashion, travel, business, and entrepreneurship all on the same blog.

Our Pivot to Link Building 

Then, one day after our umteenth client where we were defending our links... "they're not *that* bad" I would try to explain...  we were fired as a direct result of the links we acquired.  

Then, we lost another client... and then a third.

Finally, we knew we had to do something.  We were going to focus only on creating great content or focus on acquiring the best links possible.  

After looking at the market, we saw there are many great agencies doing content.  But we knew from experience there weren't many great services providing links.

That's when we decided to be a link building agency and went all in on building high quality links for our clients - and we stopped doing everything else.  No more content.  No more tech seo.  Just super high quality backlinks.

Content Guppy's Link Building Services

When your SEO agency hires Content Guppy, our only priority is making sure that we give you the absolute best links.

In fact, we find that what other link building services charge hundreds of dollars for, we give away for free.  That's because there are links that are OK and might help a page rank, but they don't meet our standards. 

And our clients are always happy to get free links.

These past couple of years, we've invested heavily in our own processes and internal link building tools to ensure we get the highest quality links for your clients.

We invite you to try our white label link building service risk free.

Frequently Asked Questions

What is white label link building?

A white label link building service is where a content agency or an SEO agency hires a link building agency to do their link building for them.

Most agencies are really great at creating content, and want to spend all of their time doing that.  

But they don't want to build an in-house linking team or hire a bunch of freelancers that they'd have to manage.  Waaaayyyy too much work.

So, they hire Content Guppy to get high quality links for their clients and then upcharge those links for a profit.


How many links can you build per month

This depends on a couple of factors. 

First, what is your client's budget? Typically speaking the higher your budget, the more links we can build.

Second, the type of content is your client looking to rank.

While we love building links to sales pages - as that will get faster results for your client - we might not be able to build links to them as fast as we can a blog post.


Is there a minimum amount of links per client?


We want to try to get at least 4 high quality links per month per client.  

This is for two reasons:

First, you might not see any significant improvement from our link building efforts if you do less than 4 links.

And second, all of our link building is done by manual outreach.  So it's hard to just get one or two links per client from a campaign.


Can you build links to sales and services pages?

Yes!  These are our favorite pages to build links to!  But as we said before, they're a bit more challenging to build links to than blog posts.

So while we'd LOVE nothing more than to build 20 high quality links per month to your client's sales pages, realistically, we can only build 4-8 links per page per month.


How are you different from your competitors?

Our link building agency is different from our competitors in 3 key ways.

First of all, we exclusively build links with a domain authority higher than 60 acquired from SaaS companies and Agency companies.  That means we don't have tiered pricing for cheap/crappy domains.  We only want to find and acquire the absolute best links for your clients.

In fact, we will not build links that don't meet our standard.

Second, we don't have a list of sites that we have access to.  Chances are, if your client has been doing link building for any length of time, they already have those domains.  We do manual outreach for almost every single one of our links.

And finally, we invest heavily in our own platform which we will be happy to show you when you sign up for a demo! 


Can you handle all of my clients?

We typically serve clients that are in B2B industries such as marketing, software, productivity, remote work, project management, etc.

If you have clients that are in super niche industries such as automotive, or construction, or doctors, our link building service is not for you.


What if my client doesn't like one of the links?

Simple.  We'll replace it as quickly as possible.  When it comes to our white label link building service, your client's happiness is all that matters.

While this doesn't happen very often, there might be a time where a client doesn't like one of the links that we got for them - even though they meet our requirements.

Just let us know and we'll replace the link for you at no cost - and they can keep the unwanted link as well.


Can I choose the anchor text?

Yes!  You can give us recommendations on what anchor text you want for each client.

We'll do our absolute best to get 100% of the links matched to that anchor.  However, there will be instances where that's not possible.  In that case we'll make sure the anchor text we get you is as close to your recommendation as we can get it.


Do you do manual link building?

Yes!  Almost all of our link building is done manually.  

While we have relationships in the industries that we serve, we find that nothing beats manual link building.  

This will allow us to get your client's sites links from domains that their competitors don't have.


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