SaaS Link Building: 10 Strategies to Acquire High Quality Links for Your SaaS Company

At Content Guppy, we specialize in SaaS link building and have gotten some really amazing links for our clients.

In fact, our link building strategy centers around 3 main criteria:

1. They’re a DR 60 +.  We want to make sure that the sites we get links to have a good domain authority.
2. They have a minimum traffic of 1,000 visitors per month.  A site with organic traffic is key to having a high quality backlink
3. They’re all on SaaS sites and Agency sites.  Meaning we don’t accept links from link farms, content farms, affiliate sites, or anything that looks remotely “spammy”.

Some of our links include:

Qualtrics.com:  DR 91 and 1.5 million visitors per month.

Glassdoor.com:  DR 91 and 17.5 million visitors per month

Dribbble.com:  DR 93 and 6.5 million visitors per month

Each of these links were acquired with one of the following link building strategies mentioned in this post.

Benefits of SaaS Link Building

Link building is one of the pillars of any SEO campaign and is so important that we wrote an entire guide on the subject.

Critically, link building for SaaS companies can have a direct impact on the MRR of the company.

I was on a team that helped a bootstrapped SaaS company increase organic traffic to over 400,000 visitors per month AND grow to over $10 million in ARR on the back of SEO and link building. 

But when you're getting links for your SaaS site, you can't just get any links.

In this guide, we've included the best practices and tools that you can use to acquire high-quality links.   

Link Insertion for SaaS Companies

Link insertion is the act of reaching out to other websites in hopes that they will add a link to their already existing content.  And it's one of our favorite ways to do SaaS link building.

This is the exact process we use most often to find and acquire some of the best links for our clients.

Here’s how it works.

Source Articles

One of the most important aspects of any link building strategy is to find a list of sites who might want to include our link in their article.

To do that, we use Ahrefs Content Explorer.  

Then we apply all of our filters.

These are:

• One page per domain
• Exclude Home Page
• Site Traffic 1000
• Domain Rating from 60-90

After that, we'll manually look for saas funding websites for us to reach out to.

Then we export the list.

Find Person Closest to the Content

Now we have to find the person to reach out to.

We use LinkedIn to do this.  

And that’s because we want to get the person closest to the content.  We don’t want to send our pitch to the CEO or Founder or CMO if we don’t have to.  These people don't care about your link building campaign.  

Instead, we want to send our pitch to the SEO manager or the content marketing specialist. 

So you can search the companies, and then go to the “people” tab.

And then you want to find people with “Content” or “SEO” in their job title.

Send a Pitch

Now, it’s time to send your pitch.

Three things:

Make it personal.  Use their first name at all times.

Show that you’ve ACTUALLY read the content.  This is important.  (Actually read the content!)

Ask for the link.

Here’s an email that worked for me.

When it comes to link building, contextual link insertion is one of the most scalable ways to acquire links.

When you hire our agency, a large majority of our link building efforts will be geared toward this.

It's the fastest way to increase organic traffic.

Guest Blogging

In 2008, when I started my first blog, guest posting used to be my primary traffic strategy.  

I’d write a guest post on Copyblogger or Problogger and get thousands of visitors and hundreds of email subscribers.  The benefits of organic traffic I'd get from a link on those sites was an after thought.

Man, I miss those days.

These days, guest posting is best served as an effective link building strategy.  

Yes, I know that Google has said that guest posting for links is a “no no”, but we have found that writing high quality guest posts still works very well.

For guest posting, I would highly recommend using what you learn in this section and implementing it with a solid Parasite SEO strategy (next section).

Step 1:  Find a blog to write your post

So, the easiest way to find a blog to write for is to use Google.

You can simply enter the terms:

• “Name of niche” and “guest blogger”
• “Name of niche” and “write for us”
• “Name of niche” and “guest writer”

And you’ll wind up with dozens, if not hundreds, of blogs who are accepting guest posts.

For instance, if I type in “Marketing” and “write for us”, I get pages and pages of blogs looking for guest posts:

Apart from this, you can get authority guest posting sites from curated lists such as Attrock guest posting sites to prepare the best list of guest posting sites according to your niche.

Step 2:  Pitch the editor

Now that I’ve found a blog to write for, it’s time to pitch the editor.

The first thing I do is look for blog posts that have been successful and come up with an idea around how to spin a new angle.

For instance, if I notice a blog post called “10 ways to nurture leads” gets a lot of shares and comments, then I might do something like “A Case Study on How I Nurture Leads”. (Totally made up and a bad example, perhaps, but you get the point.  I’d write my article around lead nurturing.)

Then, I’d pitch them using this script.

And it works almost all of the time!

Step 3:  Write a killer post

Now it’s time to write a killer guest post.  It has to be really good! You want to endear yourself to both the readers of the new blog AND the editor of the blog.

You can go the extra mile of adding a couple of images to your post, this is an easy step with mockups.

You may not get tons of traffic from your guest post, however, if you do good work for them, they will be much more inclined to share a future post or partner with you down the road.

Guest Podcast

Let’s face it.  Guest posting at scale can take a LONG time.

Writing blog posts can take hours to write.  Then you submit it for a few rounds of edits.  Before you know it, you’ll have spent 7-10 hours writing one guest post.

Enter guest podcasting.

It takes 15 minutes to write your pitch.  An hour (at most) to be on the podcast.  Boom! You got your link. (Not to mention you’ve been in the ear of your target audience for almost an hour.  That’s got to be worth something too, right?)

So here’s how to do it:

Step 1:  Find a Podcast to Appear On

You can do this a couple of ways.

The first way is by using Google.  

Look what happens when I search for “best marketing podcasts”.

I get a ton of “list posts” about marketing podcasts.

Then I can click on each of these lists to see which podcasts work for my business.

The second way to do this is by going through the podcasts that you already listen to.

If you’re listening to these podcasts, then maybe your customers are as well.

Step 2:  Identify Gaps

Once you’ve found the podcast that you’re going to pitch, you need to identify the content gaps that you can fill.

With a podcast, you don’t want to pitch the EXACT SAME THING as someone else. The topic has already been covered.  

You need to pitch something that is a bit different - an angle that will appeal to the host and the readers.

For instance, I was pitching the “Everything is Marketing” podcast.  And they had a few episodes on SEO.  

So I knew SEO would be a good topic.  But I needed to find a bit of an edge.

I pitched the podcast on an SEO strategy that would take just 30 minutes per day.

Step 3:  The Pitch

Now you need to send your email.

Here’s the email I sent to the “Everything is Marketing” podcast.

Parasite SEO

What is Parasite SEO?

According to Matthew Barby (where I first learned about this strategy), Parasite SEO is

“The goal of parasite SEO focuses on tapping into the authority of well-established websites to rank for competitive keywords and consequently funnel through the traffic to your own website.”

Let me show you what I mean.

There’s a blog called Codeinwp.com where they published a blog post called “7 Best Time Tracker Software Compared”.

After a very short time, this post actually ranked #1 and did quite well.  (We’ve since built a few links to it to help secure it’s number 1 ranking.)

Yes, we helped a blog post on another website rank in Google.  And it worked!

According to Ahrefs, this post gets 3100 organic visitors per month.  

Now, I’ll show you where the magic happens.

On this article of 7 Best Time Tracker Software, Time Doctor is listed first:

Since this post has started ranking number one in google for best time tracker software, it’s driven between 250-400 visitors per month to our site (about 10% of that organic traffic converts to leads.)

If you’re just starting a new blog or launching a new product, Parasite SEO is a great way to help drive traffic in a very short amount of time by ranking your blog post on a high authority site and getting quality backlinks from it.

Resource Page Link Building

At it’s core, resource page link building consists of two steps:

Step 1:  Create a great resource.

Step 2:  Get a link on a page that lists great resources.

Resource pages are simply pages that link out to other pieces of content.  The best part about blogs with resource pages is that they're always looking for new content or tools to make the page even better.

So building links to these pages is very possible, and we do it all the time.

Here’s an example.

Let’s say you have an incredibly in depth blog post about SEO.  A “resource” if you will.

You can go to Google and type:  “SEO Resource Guides”  or “Top SEO Resources” or “best SEO Resources”.

And you’ll get a bunch of pages just like this:

In this article, Chris lists out free articles and tools that you can use to level up your SEO game.  

Resource pages are some of the best pages to get your home page or a sales page listed.  Which, from a link building strategy is the holy grail.

Let's say that your company offers a CRM.  You can find a list of resource pages around "Best CRM's for Small Business" and reach out to each of them.

Claim Branded Links

A lot of times, people will write about you or your company and not link to you.

It’s not intentional.  

In the midst of a story, or a train of thought, the blogger will just simply forget to go back and link to you.

I do it all the time. Sorry!

You can set up a Google Alert to get a mention of every time a blog mentions you.

Here’s a for instance, Neil Patel wrote about me on his blog NeilPatel.com.

He referenced an article, but didn’t link back to me.  Bummer!

Now, I need to reach out to him.

Create Linkable Content

One of the “easiest” ways of building links, is to create content that people want to link to.

Unfortunately, this is incredibly subjective, so it’s really hard to tell you step by step how to do this.

But here are some tips on what I’ve seen work.

Use Original Data

People love to link to original data and research.  

For instance, every year, the social media company Buffer creates a State of Remote Work Report.

In the 2022 report, they got data from over 2,000 remote workers.

And this post has received over 900 links.

Beautiful Design

Backlinko created The Definitive Guide to SEO in 2022.

One of the reasons it was so successful is that he spent a lot of time and money on the design of the post.  Here’s the first section.

(Note:  There’s a lot of reason’s this post is successful, design is one of them)

To date it has 1300 referring domains and a lot of quality backlinks.

Long Lists

Most list posts are 7, 10, maybe 21 items.

But if you write a list post that is 70, 80, or 101 items, then you’ll blow people out of the water and they’ll want to link to you.

For instance, at Time Doctor, we wrote a post called 70 Top Online Collaboration Tools for Remote Teams

And this post now has 58 referring domains - without doing a whole lot of outreach.

Create Free Tools

Creating free tools is a great way to generate leads because so few SaaS companies are doing it.  

This is different from freemium because you’re not giving away your app. You’re giving away something that compliments your app.

It’s a great way to bring in search traffic and generate leads.  For instance, Ruben Gamez and his team at Docsketch created an online signature tool.

Ruben has told me it accounts for 1500 leads per month to his paid saas product.

Sites love to link to free tools as well.  For instance, this signature generator has 313 referring domains at the time of this article.  And search engines love to rank free tools.

I know what you’re thinking.  You’re already busy building out a product, you don’t need to build yet another tool.

There are sites like CodeCanyon.com that will allow you to buy “simple” tools for a relatively low price for you to offer for free to your audience.

Integration Partner

When it comes to SaaS link building, one of the best, and under utilized link building strategies is to build integrations with other tools.

This allows us to leverage partnerships with those other companies to drive relevant traffic to our site AND rank service pages in search engines.

For instance, one of the tools we work with is called WorkflowMax and we are listed on their integration page.

In the past 6 months, that integration page has sent over 265 people to the site.  Any traffic that comes from search engines is just gravy.

This is just one partnership.  Multiply that by 10 or 20 and traffic starts to add up.

This strategy is exclusive to link building for SaaS companies.

Broken Link Building

Broken link building is a SaaS link building strategy that involves identifying and fixing broken links on other websites that point to your website or content. Here's a step-by-step guide on how to do broken link building:

Step 1:  Identify potential target websites:

The first step in broken link building is to identify SaaS companies that are relevant to your industry or niche and that have a high number of external links.

These websites are likely to have broken links that you can fix.

I use Ahrefs in order to find sites that have at least 1,000 referring domains.

Step 2:  Check for Broken Links

Once you have identified potential target websites, the next step is to check for broken links on those websites.

There are several tools you can use to do this, such as Dead Link Checker and Broken Link Checker.

These tools will scan the target website and identify any broken links.

Step 3:  Pitch the Person Closest to the Content

You can use the same steps to find the SEO manager or content marketing specialist here as I showd you in the “Link Insert” section.

You don’t want to pitch the founder, or CEO or “owner of the website”, because that person is just too busy to care about a single broken link.

Pitching the person who would actually care about this is the best way to get a high response rate.

Something along the lines of

Final Words

There you have 10 highly actionable link building strategies that are guaranteed to get you incredibly high quality links.

We build hundreds of links for SaaS companies every single month.  If you’d like us to do some link building for you to increase your SEO and brand authority, feel free to get in touch.