Today’s competitive market demands business-to-business (B2B) and software-as-a-service (SaaS) enterprises to have a strong brand.
The truth is brand authority is crucial for companies to distinguish themselves and gain the trust of their customers. One way to strengthen your brand is through link building, which means getting other respected sites to link to your website.
This article will explore why investing in link building services is an excellent move for B2B and SaaS organizations. We’ll explain how this strategy can improve your brand’s reputation and give you an edge over competitors.
Image from Ahrefs. (2020, July 15). Link Building for Beginners: Complete Guide to Get Backlinks [Video]. YouTube. https://www.youtube.com/watch?v=C5ddo63kHHI
1. Better Ranking in Search Engines
Image from Wikimedia Commons
A website receives votes of confidence from high-quality backlinks. Search engines like Google run across these links and think, “This site must have good content if others are linking to it.” As a result, the website climbs higher on the search engine results page (SERP).
When a business has a higher ranking, more people will find it when they look for related topics. The company gains credibility and trust as a result of its increased visibility. People often think that if a site ranks well, for example, in Google, it must be reliable and trustworthy.
To illustrate, look at a case study of a vehicle transportation company. KarryCar is relatively new in the Italian automotive industry. Because of this, the owner wanted to use search engine optimization (SEO) to improve online standing and drive clients to their website.
A tailored strategy was used to get high-quality links to help their search rankings.
Another primary campaign goal is to rank for English and foreign keywords to optimize the website. Given that a multilingual link building approach guarantees that the site welcomes all clients from various countries who speak different languages.
Following this SEO link building effort, KarryCar experienced a 490% increase in organic traffic and a 0 to 70 growth in traffic value. The campaign boosted their visibility in search results pages.
2. More Site Visitors and Quality Leads
Image from Learn With Shopify. (2020, August 8). SEO For Beginners: How to Get More Organic Traffic On Your Website [Video]. YouTube. https://youtu.be/w9uguI0XLcg?si=sjBWGGZrb_ruZ46N
As mentioned, if you want more people to see your website when they perform online searches, you need to make it more visible in search engine results. People will likely pick you first when you’re at the top of the list. So, high rankings mean more clicks and more visitors to your site.
Then again, the truth is getting those extra visitors isn’t only about numbers. It’s about expanding your business. Picture this: You run a cybersecurity software company. After a focused link building campaign, your site begins at the top of the list when people search “best cybersecurity for businesses.” You’re not only attracting random visitors to your site, but you’re also attracting organizations prepared to hire a cybersecurity company.
What does this mean for you? Securing links from sites relevant to your industry draws in visitors already interested in your offering. These quality leads are likely to become customers, helping your business grow. For example, let’s look at a case study of a proxy and Amsterdam dedicated server service provider. One of the challenges BlazingSEO LLC faces is low organic traffic. Though it belongs to an in-demand sector, the organization needs more web visitors.
Before the campaign, the company mainly relied on performance marketing activities and direct marketing to generate growth. The company’s executives wanted to boost organic traffic by launching a link building effort.
Part of the strategy is to set up an outreach campaign and handcraft links. The majority of the guest posts crafted focused on target audiences keen on the topic, and it used the target URLs as valuable sources. Three months into the project, BlazingSEO saw an 89% increase in organic traffic.
3. Builds Industry Authority
Obtaining backlinks from reliable websites is vital for establishing brand and industry authority. These links signal to Google that your brand aligns with their E-E-A-T guidelines, translating to Expertise, Experience, Authoritativeness, and Trustworthiness. Double E-A-T is a crucial factor that Google considers when determining the quality and relevance of your site.
Please note, though, that not all backlinks offer the same value. This is where domain authority (DA) and link equity come in. Link equity is the value a backlink gives your website, whereas domain authority gauges the reliability of the site providing the backlink. Still, remember that search engines may use something other than DA as a direct way to rank your website, but it can help you figure out which sites will give you the best backlinks.
For instance, let’s consider media giants like the Wall Street Journal, CNN, and the Associated Press. These organizations have spent years gaining public confidence and building backlinks, bringing them to the top of their respective industries. A backlink from one of these high DA sites would send more link equity to your website than from a less reliable source.
So, focusing on getting backlinks from high DA sites boosts your Google E-E-A-T score and enhances your link equity, further strengthening your position as an industry authority.
4. Promotes Business Relationships and Partnerships
Finally, link building is more than a strategy for improving search rankings; it’s also a gateway to forming solid business relationships. Obtaining a link from another company’s website often opens the door for cooperation, such as joint marketing efforts, guest posts, or even product partnerships.
Networking becomes simple and more effective with quality backlinks. When you work with other reputable sites in your field, you indirectly boost the trustworthiness of each other. This mutual benefit can lead to long-term business relationships beyond a mere link exchange.
For example, a learning management software company gets a backlink from a well-respected healthcare institution that offers an online masters degree in health informatics. This link aids the business in showing up higher in Google searches, plus lets them start talking with the school about other ways to work together. They may team up to make new healthcare training courses or add new features to the platform, helping both sides.
Elevate Your Brand’s Authority: The Power of Link Building Services
Link building services provide B2B and SaaS enterprises with a complete success package. As shown above, the strategies implemented can quickly turn you into a core player in your field. The impact is multifaceted and substantial, from boosting search engine rankings to drawing in more quality leads, establishing brand authority, and fostering meaningful business partnerships.
So, keep your company from blending in with the rest; make it stand out by investing in link building services today. The benefits you gain extend beyond short wins, with significant potential for long-term growth and brand authority. Take action right now and grab these opportunities to put your business on the right track.