Instagram has become one of the most popular social media platforms, with over 1 billion monthly active users. Instagram presents a huge opportunity for businesses to reach a large audience and drive conversions. 80% of Instagram users follow at least one business profile.
In today’s guide, we’ll explore 10 practical ways to leverage Instagram marketing to get more conversions for your business. From optimizing your profile to running promotions and influencer collaborations, we’ll cover actionable tips and strategies to boost engagement and sales on Instagram.
Whether you’re just getting started with Instagram marketing or looking to take your efforts to the next level, this guide will provide you with valuable insights and ideas.
Marketing on Instagram
Instagram marketing has been playing a pivotal part in growing businesses online. Through this channel, brands have the opportunity to showcase their products and services in aesthetically pleasing ways and build a strong narrative around them.
Social media platforms have made it easier to interact and connect with your audience. Unlike traditional advertising where communication was one way, consumers can share their feedback and concerns with businesses.
Using specific brand colors and tonality, the Instagram grid allows you to tell your story through compelling visuals. With the introduction of Reels, you can produce intriguing teasers and engaging videos about your products.
With such a huge and diverse audience, this is a golden marketplace for advertisers to reach their target audience. GenZ and millennials collectively make up more than half of Instagram’s user base. This indicates that they are highly likely to engage with your content whether it’s photos or videos.
The only thing they don’t like is being forced to do something. So make sure whatever content you are producing has a light-hearted, natural feel to it. The overall communication doesn’t have to be imposing at all.
Why You Too Should Consider Instagram Marketing for Your Business
About 90% of people follow at least one business page on Instagram. This shows the potential the platform offers for brands to captivate their target audience. With such an overwhelming amount of content uploaded daily along with ads, it’s hard to stay on top of the mind of your audience, but not impossible.
With the right content strategies, you can do it. Marketing on Instagram is a powerful way to get your brand communications across. The overall format of the app also supports brands in establishing their unique brand voice through visuals and reels.
A lot can be done with the professional page layout on Instagram as well. For example, mentioning your brand category and the relevant links in your bio, updating your contact information, adding the right call-to-action buttons, and curating the “highlights” and “guides” sections to make things easily accessible for your audience. All of these things are seemingly small but they are helpful in generating leads through your Instagram. If anything, marketing your products on Instagram will only benefit your brand if done the right way.
Proven Strategies to Get More Conversions Through Instagram
A lot of times brands put in effort to make amazing content but it doesn’t always pay off in terms of conversions. It does end up boosting the engagement rates but doesn’t necessarily convert people into consumers.
Where do they lack and what should they do to overcome this hurdle in their growth? Let’s find out!
1. Utilizing Instagram Tools
Instagram offers a variety of free tools to professional accounts through which they can keep a check on their insights. These tools provide you with demographic information about your audience, reach for each post, where most of your traffic comes from, your top posts – the ones that performed well over a specific period, and more.
They are a great source of reality checks for your business. Studying them regularly will give you an insight into what results are you yielding out of your current strategy and what areas need improvement.
2. Product Tags
There are a lot of seemingly small but important features available for Instagram business pages. Utilizing them accurately adds lots of value to your content. Product tags are one of those features.
So what you do with product tags is that you upload a photo on your grid that has the product displayed in it. You tag the product with its label. This label is clickable for anyone who views the photo. When they click on it, a pop-up instantly appears on the screen containing all the details about the tagged product.
This creates a smooth shopping experience for the buyers. They are highly likely to come back for it and even recommend it to their peers.
3. Interact With Your Audience
This is one of the most underrated conversion strategies of all time. Some brands make it big not because of their compelling content, but because of their relationship with their audience. In the long run, the number of your followers is not what pays you off. It’s the strength of your community that comes together with a lot of effort.
The growth of your business is directly proportional to the value you give to your customers. The biggest act of value you can do for them is to appreciate their presence in your brand. You can do this by replying to their messages and comments under your posts, resharing their stories that mention your brand, working on their feedback, liking their comments, and most of all, providing them with excellent customer service.
4. User-Generated Content
This is a fantastic way to save on your time, resources, and efforts while multiplying your engagement rates. UGC raises your brand awareness and broadcasts your unique brand voice through your audience.
Conducting giveaways, and creating and participating in viral trends and challenges are all undoubtedly amazing means to get more people to know about your business. The more people are familiar with it, the higher the prospects of them being willing to put their trust in you and try out your products.
However, this is possible only if you are successful in convincing them that you are the best one they will ever come across. The convincing part can be done by working on your branding, interacting with your audience, and offering them stellar customer service before and after they make a purchase.
5. Influencer Collaborations
Leveraging the power of word of mouth through social media, influencer marketing is one of the most powerful marketing tools that advertisers use these days. The measure of true success for a business is their consumers becoming advocates for their brand.
You have to locate influencers within your niche as they can be a doorway for you to reach a huge chunk of your target audience. The best part of collaborating with influencers is that their audience already trusts their recommendations so you don’t have to put in that extra effort to build the trust factor separately.
This will automatically help you build a following without having to buy Instagram followers although there is no harm in considering the latter option as well.
6. Run Sponsored Ads
Get creative with your sponsored posts. Keep them simple. There is no need to complicate things for your business and your audience. Communicate in a natural, unimposing manner. Create effective call-to-action buttons that lead to relevant landing pages. Optimize your landing pages for a smooth user experience before, during, and after the purchase.
Here are a few posting formats you can use for your sponsored ads:
- Stories canvas
- Single post
- A short video
- Product teasers
Every business has a story behind them. The only difference is whether they choose to share it or not. And if they do, how well they are able to narrate it to their audience. Integrating storytelling in your content marketing strategy will pay you off more than you expect.
Stories have always been an integral part of human communication. They are a means to develop and cherish bonds like none other. Stories help us relate to each other and make us experience things that we couldn’t have otherwise.
As a business, you could share stories about what led to creating your brand, the struggles you overcame, and the people who supported you in that era of struggle. In addition, you can also share the feedback of your customers who tried your product or service.
8. Create Reels
Short-form content such as Reels has gained immense popularity in recent times, especially with the younger generation. According to a survey conducted by Instagram, 70% of participants enjoy watching videos while browsing through the app.
Creating engaging Reels naturally showcases your products. If the content feels stuffed or forced, there are higher chances that the audience will not engage with it. Grab your viewers’ attention in the first few seconds so they watch the whole thing and engage with it.
9. Develop A Branded Tagline or Hashtag
A particular tagline or hashtag related to your brand goes a long way in retaining it in people’s minds. Come up with a simple and interactive tagline and use it often in various types of content you post on your Instagram business account.
The more people come across it, the more they will be able to relate themselves with the brand voice. A branded tagline or hashtag has the potential to skyrocket your brand identity and spread it like wildfire.
10. Incorporate Relevant Hashtags and Keywords
Instagram is primarily about visuals and aesthetics but do not underestimate the potential of captions. They have a direct impact on the way people engage and interact with the content you post.
Incorporating relevant hashtags and keywords in your captions can increase your reach and your chances of being discovered by people who are not yet following you. So even if you are considering the option to purchase Instagram likes, try using the right hashtags and see the magic it does for your brand!
Instagram offers an immense opportunity for businesses to engage with current and potential customers. By optimizing your Instagram profile, utilizing features like Reels, running promotions, partnering with influencers, and more, you can implement an effective Instagram marketing strategy to boost brand awareness and drive conversions.
Focus on creating visual content that resonates with your target audience. Analyze performance data to refine your approach over time. With consistent, strategic effort, Instagram can become a valuable sales channel and take your business to the next level.