7 SaaS SEO Agencies to Scale Your MRR in 2026

I've been doing SEO for SaaS for the past 11 years.

And I've been running a SaaS SEO agency for the past 5 years.

In those 10 years, I've helped contribute $80 million in revenue to SaaS companies.

That includes being the second marketing hire at a bootstrapped SaaS company that I helped grow from under $700K MRR to over $10 million ARR when I left.  

It includes companies that I've advised.  

And it includes the clients my team and I have worked with here at Content Guppy.

How SaaS SEO has Changed

SaaS SEO in 2016 and SaaS SEO in 2026 are two different games.

When I started in 2015, all I needed to do as an SEO was:

Step 1:  Keyword research - we would find high traffic, low competition, and high buyer intent keywords.

Step 2: Content Brief - create an outline so that the writer knows what topics we would like to cover.

Step 3:  Find a writer for about 10 cents a word to create a 2000 - 2500 word blog post.

Step 4:  Publish.

Step 5:  Scale up

But today, there's a lot more factors to consider.

Today, buyers are more sophisticated.  AIO has dramatically altered the SERPs.  SEOs can't just fulfill demand, they need to create it.  And last but not least, revenue is the name of the game.  

4 Factors to Consider when Hiring a SaaS SEO Agency

Factor 1: Buyers are More Sophisticated

There was a stretch of time (and maybe we're still in it), where buyers knew that the page one results were simply SEO content designed to rank.

The type of homogenized content that was outsourced to a writer who had absolutely no domain knowledge.

This turned off the most sophisticated buyers.  The type of buyers that are most interested in buying your services.

Thankfully, I see a trend where content is becoming more interesting.  Mostly because Google (and AI) is demanding it.  Content that doesn't add value is getting de-ranked. 

But also, SaaS companies no longer want cheap content on their site.  If you're charging a premium for your service, why would you want cheap content?

Factor 2: Be Recommended

Where moving into an era where if you're SaaS isn't recommended by LLMs, then it's going to be hard to compete.

And no, AEO isn't "just SEO done well."  It's a part of it.  But not all of it.

Your agency needs to have a strategy in place this is going to get your SaaS on the shortlist of tools that LLMs recommend.

This is done through the way content is created.  The way link building is done. And how the content is promoted.

Factor 3: Create Demand

SEO used to be about fulfilling demand.  Someone searched for your service, tool, SaaS, and you just needed to appear.

But I don't think that's enough anymore.  And the reason is, space in the SERPs is becoming a lot more limited.

And even if you get the first position in Google, you're not getting the same amount of click throughs as you once did.

It's not enough to just fulfill demand.

As an SEO agency, we are responsible for creating demand.  By getting you in front of more audiences.  That way they can share your product or service amongst their peers.

Factor 4:  Revenue is the game

For the longest time, SEO agencies used traffic as their key metric.  But, now SEO agencies are coming under the microscope from the finance folks and the board.

Agencies need to justify their cost.  And the way to justify cost is by proving revenue.

I believe that one of the greatest advantages that we have at Content Guppy is that I came from a SaaS company where I had to build revenue with SEO.  

We didn't have the time and money to invest in traffic generating activities.  

Early on, we weren't investing in glossary pages, or these big top of funnel pieces of content.

Every piece of content that we wrote needed to have the potential to generate revenue.

I've carried that philosophy while building Content Guppy.

Content Guppy

We've spent the past 5 years building, adjusting, and modifying a SaaS SEO Agency designed to help SaaS companies increase MRR.

Like I mentioned, the way we did SEO back in 2015 won't work for 2026.

Here's how we've adjusted our SEO system to address the factors that we've discussed above.

1. Create Content for More Sophisticated Buyers

Instead of creating a content brief, shipping it off to a writer who has no idea what they're talking about, and publishing, we create content with your point of view.

We do this two ways:

Interviews with SMEs

The first thing we'll do is interview SMEs within your company so that we understand what your point of view is on a particular topic.  

The goal is to create content that ONLY your company can create.  We want to know why your SaaS does what it does, why it exists within the marketplace, and what you want your customers to know about the product and the company.

Interview with Sales Team and Customers.

We also interview your customers and sales team.  This is where the "real" data comes.  Straight from the trenches.

Why did your customer hire your SaaS?

What features are most important?

What integrations are the most used?

Why did they switch from what they were doing?

These are just a few of the questions we ask to build a customer profile for your SaaS to draw from when we create content.

2.  Get Recommended

Like I stated before.  We used to simply create content that was regurgitated research.  We added nothing new to the ecosystem.  

And sadly, most agencies still do this today.  They'll throw a brief into AI, or give it to some cheap writer and call it a day.

But this isn't how content gets recommended in an AI search world.

We aren't just an SEO agency who then bolted on AEO services when it became the thing to do.

We had to rebuild our entire process from the ground up.

From how we create content (our interview process) to how we promote content.

Before, we used to build links.  Rank the content.  And be done.

But now, we get you on podcasts and YouTube channels so you can share your POV.  We write guest posts promoting your SaaS.  And we get you brand mentions on high authority sites.

This is how you can dominate in the SERPs and get your SaaS shortlisted in LLM recommendations.

3.  Create Demand

SEOs can no longer just fulfill demand.  You can't just rely on people to search on Google for your keywords, product, or company.

Now, SEOs need to be responsible for creating demand.

At Content Guppy, we do this by getting our clients in front of other people's audiences and sharing their product and point of view far and wide.

This includes getting interviewed on podcasts and YouTube channels, guest posts on popular blogs, newsletter features, and brand mentions.

4.  Revenue is all that matters

How we hold ourselves accountable is by creating content that converts traffic into trials and demos.

You'll see content like this, this, and this on your site and know that it's producing revenue... not just increasing traffic.

Notable clients: SuperHuman, Time Doctor, KickBox

Omniscient Digital

Omniscient Digital helps B2B SaaS businesses grow by improving their online content.

Their client-centric approach involves understanding conversion goals, creating a tailored SaaS SEO strategy, implementing the plan, monitoring SEO performance, and making improvements based on data.

Omniscient’s consultative approach makes them popular across big established companies. It also helps that they pay attention to how their work potentially augments other marketing channels and SEO campaigns.

However, their pricing is on the expensive side, making it difficult for small SaaS companies to engage them.

“We've published over 100 articles which has also directly led to new business. We've created over $4M in annual recurring revenue through our blog.”
Austin Distel, Jasper

Key SEO services: 

• SaaS SEO Strategy: Build a data-driven content strategy for you using search data, and search intent analysis.
• Content Creation: Create high-quality, strategic content that matches your distinct brand style and is customized to your business objectives.
• Content Optimization: Audit, prioritize, and leverage existing content to find high-impact opportunities for improvement.
• Link Building: Create a digital PR strategy including link building to support your marketing goals.
• Technical SEO: Audit, prioritize, and present solutions for technical SEO fixes.

Pricing: 

• $15,000 for a tailored SEO content strategy
• Full-service SEO engagement starts from $10,000 /mo

Approach:

Omniscient follows what it calls the Barbell Content Strategy. 

With this strategy, they target SEO topics across all stages of the buyer journey—awareness, action, and decision. 

For each stage, Omniscient creates two kinds of content:

• 90% product-led content, which explains the product value proposition
• And 10% buzzworthy content that attracts backlinks, attention, social shares, partnerships, or connections.

Together, both these types of content combine to build topical and domain authority. 

Buzzworthy content generates PR and attracts customers who are not yet in the market for a solution. And product-led content helps convert those who are looking for a solution into paying customers.

Notable clients: Hotjar, Jasper, Asana

Powered by Search

Powered by Search is a Toronto, Canada-based Search Engine Marketing (SEM) company. 

They have worked with over 150 B2B SaaS companies. Their marketing strategies have helped these SaaS companies attract the right organic traffic and engage it effectively.

Powered by Search’s approach is to understand what business software buyers need and create content that encourages prospects to request product demos.

“Everyone internally talks about mapping content to the buyer stages, but few people, few agencies can execute on the actual content that will actually drive next step demo requests in a way that Powered by Search can.”
Neil DuPaul, ThreatX

Key SEO services: 

• Pain-point SEO: Understand customers’ pains and convert them into qualified leads with search-optimized content.
• Content Marketing: Build and implement focused content marketing strategies to drive customer acquisition goals.
• Link Building: Audit, strategize, and conduct outreach campaigns to create a link acquisition engine.

In addition, Powered by Search also offers the following services:

• Paid advertising (PPC)
• Account Based Marketing (ABM)
• HubSpot RevOps
• SaaS web design and development

Pricing: available on request

Approach:

Powered by Search focuses on nine revenue accelerators within its Attract, Engage, and Convert methodology.

Their holistic approach focuses on:

• Attracting: Bringing in the right visitors through methods like SEO and paid advertising by generating inbound leads, building topical authority, and filling your funnel.
• Engaging: Providing valuable content that guides potential customers through their buying journey by addressing their pain points, educating them with solutions, and crafting relevant calls to action.
• Converting: Turning interested visitors into customers who stay with the company for a long time with omnichannel marketing, driving deal flow, and reducing the time to close deals.

Notable clients: BaseCamp, VMWare, Fortra

Quoleady

Quoleady helps B2B SaaS companies grow their visibility across both traditional search engines and AI-driven platforms.

Their approach combines SEO, content marketing, and AI search optimization to attract qualified traffic and turn it into pipeline and revenue. The team focuses on building long-term organic growth systems rather than short-term traffic spikes.

Quoleady works across the full content lifecycle, from research and strategy to execution, technical SEO, and digital PR, helping SaaS brands improve both rankings and visibility in AI-generated answers.

Key SEO services:

• SaaS SEO strategy: Build a data-driven SEO strategy based on search intent, keyword research, and content opportunities aligned with business goals.
• Content marketing: Create high-quality, search-driven content designed to rank in Google and be referenced in AI-generated answers.
• Content optimization: Audit and improve existing content to unlock additional traffic and conversion opportunities.
• Link building & digital PR: Develop authority through backlinks, listicles, and brand mentions on relevant sites.
• Technical SEO: Identify and fix technical issues to improve crawlability, site structure, and performance.

Pricing:

SEO retainers typically start from $1,500–$2,000 per month, depending on scope, content volume, and level of support required.

Approach:

Quoleady focuses on aligning SEO with how modern search works, across both traditional SERPs and AI-driven discovery.

Their approach combines:

• Search-driven content: Creating high-intent pages that capture demand and convert visitors into leads.
• AI visibility optimization: Structuring content so it can be cited and surfaced in AI tools like ChatGPT, Perplexity AI, and Google AI Overviews.
• Full-funnel strategy: Covering all stages of the buyer journey, from awareness content to conversion-focused pages.

This combination helps SaaS companies build both topical authority and sustainable organic growth.

Skale.so

Skale helps B2B software businesses grow by improving their presence on search engines. They offer a full range of SEO services including and effective SEO strategy, engaging content creation, and high-value link building.

Skale has helped many companies achieve incredible results:

• Rezi increased its revenue by 176%.
• Holded saw a 450% jump in monthly sign-ups.
• Flodesk boosted free trial sign-ups by over 2,000%.

As a result, clients trust their SEO expertise and love their reporting. 

“One thing that stood out to me when working with Skale is the reporting. It's very clear when a link goes live, which makes it easy to track the impact.”
Kevin, G2

Key SEO services:

• SEO Strategy & Execution: Work on a 3-month strategic SaaS SEO plan to optimize existing content, create new content strategies, and build a strong off-page authority.
• Content Production:  Conduct extensive topic and competitor research, create in-depth SEO content briefs, and craft original content that adds value to readers.
• Link Building: Build and execute a custom link-building strategy to have the biggest impact in the shortest amount of time. 

Pricing: Full-service engagement from $4000+ /mo

Approach:

While Skale follows a typical approach to SaaS SEO—from keyword research to content production to link building—here’s what makes them stand out.

• Balancing short and long-term goals: Skale works on both, quick wins and bigger goals. 20% of growth comes from easier, faster wins that help you hit monthly goals while building for the future. But the majority comes from the harder, more valuable keywords that take more time.
• Focus on money metrics: They don't just chase higher search engine rankings or more website visitors. Instead, they track what matters: sign-ups, demo requests, and MRR.
• Report on business impact: Instead of sending status reports, Skale makes detailed reports about how things changed month to month. For example, how high your website shows up in searches, how many people visited your site, and how many of those visitors became customers. 

Notable clients: Rezi, Moonpay, PicToChart

SimpleTiger

SimpleTiger is a marketing agency that helps SaaS companies grow online visibility quickly. They focus on SEO, PPC, and Web design to get organic search traffic faster.

They work with all types of SaaS businesses—B2B, B2C, and B2B2C.

Clients like them for their transparent communication, proactive work, and SEO reporting.

“We hired SimpleTiger to help us gain traction for specific keywords from a competitor of ours that shut down. Almost all of our search rankings increased across the board.”
Steve Gibson, JotForm

Key SEO services:

• Keyword Research: Find and map keywords across the entire buyer journey with an AI-powered keyword research process.
• Technical SEO: Audit, analyze, and share insights to improve Core Web Vitals and, in turn, user experience and search engine rankings.
• Content Marketing: Develop a complete content strategy, create engaging content, optimize content SEO, and promote it to attract high-quality traffic.
• Link Building: Build high authority, relevant links from established publications to increase the authority, search rankings, organic traffic, and conversions.

Pricing: $3000-$30,000+ /mo

Approach:

Like ContentGuppy and Skale.so, Simple Tiger too follows a typical approach to SaaS SEO. 

Here’s what sets them apart from the competition:

• Focus on the biggest return for time spent to have the biggest impact in the shortest possible time.
• A proprietary AI & data intelligence platform helps prioritize actions such as content to produce and pages to optimize.
• Use competitive analysis to see the top-performing content, relevant keywords, and strategies used in your industry and reverse engineer what works.

Notable clients: Gelato, Segment, JotForm

Optimist

Optimist helps SaaS companies stay up with the content demand and handle everything in the content production process—research, writing, design, and operations.

And unlike other agencies on this list, they don’t just focus on demand-gen. 

Instead, they're content experts across all the SaaS funnel stages: acquisition, activation, retention, revenue, and referral.

Clients love them because they collaborate with in-house SEO experts delivering high-quality content.

“Working with Optimist is fantastic. They collaborate seamlessly with our in-house SEO team and maintain the high quality we aim for.”
Ana Camarena, Semrush

Key SEO services:

• Keyword Strategy: Find and prioritize keywords that match business goals, marketing goals, and reader needs.
• Website Optimization: Optimize your SaaS website for site speeds, user experience, and better conversion rates.
• Content SEO: Create content assets that play a role in the SEO strategy and help move the buyer forward in their journey.

In addition, Optimist also creates the following types of content:

• Brand & Thought Leadership
• Sales collaterals
• Tutorials and technical articles
• Social and zero-click  

Pricing: Full-service engagement starts from $10,000+ /mo

Approach:

For Optimist, SEO is a key content marketing strategy. 

It’s a scalable way to show up in front of buyers—whether they're researching problems, looking for answers, or ready to try new software.

They follow a three-step process for SaaS content marketing:

1. Attract top-of-the-funnel prospects by creating content that connects your buyer’s Jobs To Be Done with software features and use cases.
2. Capture demand in the middle of the funnel by creating blog posts and landing pages for product categories and features.
3. Acquire users at the bottom of the funnel by creating competitor comparison pages and case studies.

Notable Clients: Semrush, SuperHuman, SendBird

How to choose the best SEO agency for your SaaS?

Now that you’ve read my in-depth review of these agencies, you are in a better position to make an informed decision about the right agency for your SaaS.

Next, ask yourself the following questions to find an agency that meets your needs:

• What’s my SEO budget?
• Does the agency have an AEO/GEO strategy?  How will they help you get recommended in LLMs?
• What approach will work best with my existing marketing team and current SEO efforts?
• How soon do I need to start working with the agency?

I wanted to see which agencies did have an AEO/GEO strategy.  As of this article's writing, here's what I came up with.