Author: Greg Digneo

In 2015, Greg joined a bootstrapped SaaS as their second marketing hire. Over six years, with no VC runway and a KPI of "how many trials did we generate this month," he helped grow the company to $10M ARR, almost entirely through SEO content. He founded Content Guppy to bring that same playbook to B2B SaaS companies today. Since then, Greg has helped companies generate $80 million in revenue with SEO.

16
Posts in this archive
$80M+
In client revenue generated
15 yrs
In B2B SaaS marketing
11

7 SaaS Link Building Agencies to Scale MRR in 2026

Content Guppy started out as a SaaS link building agency.   Back in 2021, it was HARD to find links that were good quality.  When we hired link building […]

12

How Sparktoro Dominates AEO Visibility

In this post, you’re going to learn how Audience Research company Sparktoro dominates AEO without trying to optimize for AI or SEO. The New Rules of AI Visibility:Perception beats […]

13

SaaS SEO Checklist: A Step-by-Step Guide for SaaS Marketers

Increasing MRR through SEO can feel a bit like a black box. We created an interactive checklist on how you can crush your SaaS SEO. Below the checklist is a […]

14

Enterprise SaaS SEO: How to Build Owned Distribution at Scale

Enterprise SaaS companies are no strangers to performance marketing. They'll spend six figures a month on paid acquisition without blinking. But ask them about SEO, and you'll often […]

15

Inside a 7 Figure SaaS Marketing Funnel

Today you're going to learn how Laura Roeder and her team created a marketing funnel that powers a 7 figure SaaS company. I was "introduced" to Laura years ago […]

16

101 Saas Marketing Strategies to Increase ARR

I’m always on the look out for saas marketing strategies.Afterall, I spend most of my day trying to help SaaS companies increase revenue.  After doing a lot of […]