It is impossible to deny Ai’s innumerable contributions to every industry and various aspects of human life. Of course, the narrative is no different on the marketing scene. With ongoing innovation in AI content writing technology, creating high-quality and engaging content has never been more achievable — no matter whether you're a content creator, marketer, or just want to make money blogging.

In this article, we'll explore some of the best AI content writing tools in 2023 and how they can revolutionize your approach to content creation. Keep reading to meet your new writing assistants!

Why should you leverage AI tools in content writing?

There are several advantages to incorporating AI tools into your content writing process. Here are some of the top benefits:


One of the most pivotal benefits of AI tools in content writing is how they can speed up your content creation process. From helping you with research to providing a detailed content structure, AI software can save you the trouble of a significant amount of tasks you’d otherwise have to do manually.

Besides, not everyone can boast about a decent writing speed. Even if you can, there’s probably a ton of stuff you need to get through. With AI tools in your arsenal, you can improve your work speed and boost your efficiency.

Improved quality

Another advantage of AI content writing tools is the improved quality they produce. Without a doubt, incorporating AI into your writing workflow can help raise the value of your results.

AI tools can sift through huge amounts of data in a shorter amount of time than humanly possible, which ensures you have accurate information for your content. In addition, while humans are generally prone to errors, AI software does not have that shortcoming. As a result, you can ensure that your content is error-free, engaging, and polished with AI.

Inspires creativity

As a writer, you’ve probably experienced writer’s block. We all have. So, what happens when you’re at a creative low and unable to come up with decent content? AI tools can also help here.

Contrary to popular belief, AI does not replace human creativity. Instead, it serves as a source of inspiration. AI content writing tools can provide you with a rich resource of ideas, suggestions, and prompts that can help you overcome writer's block and generate fresh, engaging ideas.


Securing the services of professional writers can be expensive, especially for smaller businesses or startups. For example, you can create Instagram content with templates or try AI tools. However, AI content writing tools might be a cost-effective alternative that reduces your expenses without foregoing quality. 

While most of the top-rated AI content writing tools are pricey, you can still produce high-quality content at a fraction of the cost required to hire experienced writers.

Requires no coding knowledge

You don’t need to be a developer or have any specialized skills to apply AI in your content writing. Generally, AI content writing tools are designed to be user-friendly and easy for the average person. They typically come with intuitive interfaces that allow anyone to generate content quickly and easily without having to endure a steep learning curve.

With all these functionalities of AI in mind, let’s check out the tools you can use.

Popular AI Content Writing Tools

Here are some must-know AI content writing tools to check out if you want to achieve higher efficiency and productivity in your content creation:


Jasper (formerly known as Jarvis) is one of the leading tools in the world of AI writing software. With Jasper, you can create articles, blogs, email copy, scripts, and even books at the push of a button. 

All you have to do is choose a subject area and format, enter some details, and Jasper will do the rest. Even if you don’t want to use AI-generated content in your work, Jasper is a great way to get past your writer’s block and generate inspiration to keep going.


  • Long-form document editor 
  • Plagiarism checker
  • Speed writing — masterpieces within minutes
  • Integration with Surfer SEO 
  • Multiple languages
  • Can produce over one million sentences
  • Facebook community that offers job opportunities and user support


  • Starter: $29 per month for 20,000 words
  • Boss mode: $59 per month for 50,000 words


Another top AI software that can improve your content writing game is Sudowrite. Its advanced algorithms and natural language processing capabilities enable it to generate high-quality content quickly, efficiently, and with an impressive level of accuracy.  

In addition, Sudowrite can also help you rewrite existing content into something totally new or build upon it to increase the word count or add more details. However, Sudowrite’s more appealing point may be its intuitive and user-friendly interface.


  • Top-notch writing
  • Describe mode — go into more detail about specific subjects
  • Rewrite — recreate a content piece
  • Brainstorm — battle writer’s block
  • Poem — create a contemporary free-verse poem


  • Hobby & Student: $10 per month for 30,000 words
  • Professional: $20 per month for 90,000 words
  • Max: $100 per month for 300,000 words


Next on our list of highly recommended content writing platforms is Rytr. This tool’s algorithms are designed based on historical data. As a result, Rytr can produce unique, engaging, time-accurate, and tone-specific articles without losing grammatical correctness.

Of course, writing speed is also one of Rytr’s finer points, as it will have your content ready (regardless of niche) within minutes without any human contribution.


  • Plagiarism detector
  • Tone check
  • Inspiration library — over 2,000 ideas
  • Content personalization
  • login to save your progress
  • Grammar check


  • Free plan: 5,000 words per month
  • Saver plan: $9 per month for 50,000 words
  • Unlimited plan: $29 per month for unlimited words

Chibi AI

Chibi AI is ideal for writers who want to hold the reins of their content creation process but would like some help if they get stuck. In other words, you prefer to focus on and do your own writing but still like to get some input from AI software.

With Chibi, you can tell the AI what you want it to do and what you don’t want. In addition, you can let the tool write from its perspective or direct it on what to write and how you want it. Of course, you have access to functions like content rewriting, shortening, expanding, and tone remodeling. 

However, you should note that Chibi AI is not the most intuitive AI tool on this list and requires a bit of a learning curve.


  • Dynamic creativity modes — change and adapt writing styles
  • Custom and variable templates
  • Easy export
  • Document notes — jot things down on the side as you write
  • Vast word library
  • Template tuning lab
  • Dark mode
  • Flexible pricing — pay as you go


  • Pioneer: $9 per month for 10,000 words
  • Brainstormer: $29 per month for 50,000 words
  • Inventor: $49 per month for 100,000 words
  • Einstein Unlimited: $89 per month for unlimited words


Surfer may be more popular for its SEO solutions, but that’s not all there is to this tool. They also have an AI writing tool called Surfy.

With Surfer, you can “surf” the web for content ideas and optimize your content for search engines to ensure you get the visibility and traffic you need. In addition, Surfer’s document editor has all the HTML tags you need. So, you can copy and paste your content directly into your website’s content management system (CMS) without any reformatting. 

Combining Surfer’s SEO capabilities with its AI writing tool really creates a game changer for your content creating productivity.


  • Content planner and brief
  • Content editor
  • SEO audit
  • Keyword surfer
  • Surfer Academy — live on-demand training
  • Writing Masterclass — learn SEO writing and get certified
  • SEO Writers Directory — connect with savvy SEO writers


  • Free
  • Basic: $49 per month
  • Pro: $99 per month
  • Business: $199 per month


GrowthBar is yet another AI-powered tool for improving your content writing and SEO productivity. In addition to helping you with your content writing tasks, GrowthBar also offers functions such as keyword research, website ranking checks, SEO performance tracking, and competitor analysis.


  • Content generator
  • Copywriting AI functionalities — sales emails, newsletters, product descriptions
  • Meta generator
  • Blog ideas and inspiration
  • Website inspector
  • Chrome extension


  • Free plan: five-day limit
  • Standard: $48 per month
  • Pro: $99 per month
  • Agency: $199 per month


The most successful content campaigns are the ones that combine top-notch strategies with high-end execution. This is where Outranking comes into the picture. 

Outranking is an AI platform that helps you plan and draft your content strategy from start to finish. The software generates ideas and assists with execution. In addition, Outranking also has SEO functions that help with optimizing content, tracking it, and highlighting improvement points.


  • Content strategy
  • AI writing
  • Content optimization
  • Competitor analysis
  • Performance analytics


  • Solo: $79 per month
  • Pro: $149 per month
  • Company: $219 per month has many functions and tools to help eliminate writer’s block and complete your content writing tasks much faster and more efficiently. With a wide range of AI-generated templates, you can kickstart your writing without the delay that comes with the search for inspiration.

In addition, has a long-form document editor that lets you work on all your content creation ideas from one place. The software also supplies helpful copywriting tips and ideas to help you along the way.


  • Over 100 templates for generating copy
  • Email subject line and caption generator
  • Content writer
  • Target audience focus
  • Multiple languages


  • Free plan
  • Pro: $49 per month
  • Team: Custom pricing


Neuraltext is another AI-driven software that uses machine learning to generate text automatically. One of the finer points of this tool is that the system learns from data, so its performance and results generally improve as you add more data.

In addition, advancements in natural language processing (NLP) technologies mean that the accuracy and application of the Neuraltext tool also increases. From essays to blogs and articles, the applications of this AI platform continue to expand.


  • AI algorithm that aids keyword research
  • Content optimizer
  • Content writer


  • Free
  • Starter: $49 per month
  • Pro: $119 per month


Next on our list of the top AI content writing tools is Peppertype. This software also leverages machine learning to understand your input (what you want) and then provides the most accurate and relevant responses. With its intuitive AI interface, Peppertype allows you to type in a phrase or keyword and then generates content based on your input.

In addition, Peppertype also shares insights regarding issues and provides suggestions on what to do next.

If you want an AI-powered content writing tool that does not require a steep learning curve and helps you generate superb content, then you should consider Peppertype.


  • Sentence formatting — improve readability and engagement
  • Engagement metrics on the go
  • Sentence rephrasing —  improve quality 
  • Grammatical checker
  • Advanced plagiarism detector
  • Style editor — optimize for target audiences


  • Starter plan: $25 per month
  • Growth plan: $165 per month
  • Enterprise plan: Custom pricing

Hypotenuse AI

If you’re writing for an e-commerce brand, then you should consider incorporating Hypotenuse AI into your content workflow. This AI tool is designed to help brands and businesses that sell products improve their sales and customer retention through top-quality content — from product descriptions to sales copy.

Unlike other AI content writing software, Hypotenuse AI is tailored and designed specifically for users in the e-commerce industry. As a result, it includes specific functions and features directly suited for e-commerce platforms.


  • Batch content generation — when you have many products you need descriptions for
  • Summarization of existing content
  • Product catalogs
  • Image generation — creating AI art
  • Content rewriting
  • Blog or article writing
  • Product descriptions
  • Ad copy and social media captions


  • Starter: $24 per month
  • Growth: $49 per month
  • Enterprise: Custom pricing


Copysmith is an AI-powered copywriting tool that helps users create content for their websites or blogs. The platform offers a wide array of tools that can help you build articles from bottom to top. However, Copysmith’s functionalities are not limited to articles alone. The platform can also help you generate landing pages, blog posts, and even sales copy.

With Copysmith, you have access to artificial intelligence algorithms that help you create unique text tailored to the specific style you want. This way, you can ensure your content is specifically relevant to your audience or customers. 


  • Numerous templates across diverse niches
  • Content generator
  • Style generator
  • Content editor


  • Starter: $19 per month
  • Professional: $59 per month
  • Teams: $118 per month for two users
  • Enterprise: Custom pricing


AIContentfy is a cool tool that creates awesome content fast! You can make great blog posts that are SEO-friendly, with pretty images and automatic links. It's perfect for businesses who want to rock their online game. Even if you don't know much about AI or writing, AIContentfy is easy to use. Plus, it's super handy because you can post directly to platforms like Hubspot, Webflow, and WordPress. That way, you can share your stuff with tons of people without any hassle.


  • Automated SEO-optimized blog generation in 1 minute.
  • Image generation based on text prompts for visually appealing content.
  • Easy blog publishing to Hubspot, Webflow, and WordPress.
  • Automatic internal linking to improve user engagement and traffic.
  • Multi-language support for global audience engagement.

Pricing plans

Start with free credits (1 credit = 1 blog post)

Only 5$ per blog post


While AI content writing tools cannot replace human input or writer experience, utilizing these tools or hiring AI software development services will undoubtedly help you improve your content creation process and boost your productivity.

Today, AI content writing tools are transforming the way businesses approach content creation. From speed and improved quality to cost-effectiveness, these tools offer numerous benefits that can help businesses of all sizes enhance their content marketing efforts.

Whether you're looking to create engaging blog posts, product descriptions, or social media updates, try out these tools and see them for yourself.


Roman Shvydun, a content marketer at Mailbird, writes informative articles on AI tools, business, marketing, productivity, social media, workplace culture, etc. His articles focus on balancing information with SEO needs, but never at the expense of providing an entertaining read. See a few more examples of Roman’s articles by visiting his Twitter.