BuzzSumo is a powerful content marketing platform that allows you to determine which type of content performs best in your particular industry.  


With BuzzSumo, you can decide what type of content you want to create, perform influencer outreach to help you promote and amplify your existing content, and uncover link building opportunities.

As any content marketer will let you know, the ability to analyze and monitor content that is already working is an invaluable part of the content strategy.

BuzzStream has been a staple of the content marketing industry for a couple of years now.  

However, there are some alternatives to BuzzSumo’s feature set and capabilities within tools that you may already be using.

So, without further ado, here are 10 best BuzzSumo alternatives.

Ahrefs Content Explorer


Ahrefs is an all in one SEO suite to help you build links, identify keywords, and track your content’s rankings.

But one of the features inside of Ahrefs is their content discovery tool.

You can simply plug in your keyword or topic idea and see the best performing articles and content around the topic.

Key Features:

  • View the content’s success through key metrics such as organic traffic, referring domains, social shares, and more.
  • Refine your search queries through advanced operators and filters
  • See how the content is performing over time.  Is it gaining traffic and shares or is it losing traffic and links?

Semrush Topic Research


Semrush is another all in one suite of SEO tools and is a primary ahrefs competitor.  They too have a topic research tool to help you identify the most popular content around your content idea.

You can discover the most engaging types of content to inspire you to create your own.

Key Features:

  • Discover the most popular topics through key  metrics such as keyword difficulty, the most searched content, and the most trending topics in your industry.
  • Find the most shared headlines around a particular topic.
  • And you can find the most popular questions that people ask about a topic

Content Studio

content studio

Content Studio allows you to streamline your social media and marketing efforts in one place.  Content Studio has a suite of tools around content planning, publishing discovery and analytics.

For the purposes of this article, we’re going to focus on discovery as that feature most directly competes with Buzzstream.

Content Discovery allows you to Monitor content by keywords, topics or sources of your interest. Curate content that drives engagement on all of your social media channels.

Key Features:

  • In Content Studio, you can search for content by keywords, domains, hashtags, and authors.  
  • Advanced filtering using Boolean operators.
  • See what is trending right now so you can create content that best engages your audience



Hootsuite is a platform designed for social media managers that allows brands to easily manage all of their social media efforts in one place.

One of the things you can do in Hootsuite is monitor how engaged content is in social media.  

You can then use this information to create content specific to each social network and engage your audience.  Hootsuite belongs to the well-known buffer alternatives group and has many fascinating features, which are mentioned below.

Key Features:

  • Set up custom streams to focus on topics, trends, and social profiles to see what’s happening in real time.
  • Get real time audience insights to get an instant overview of millions of conversations.
  • Integrate with your favorite social listening tools such as Brandwatch and Talkwalker



Oktopost is a social media management platform for B2B enterprise.  You can manage, monitor, and measure all of your social media activities to reach your marketing goals.

Like many of the social media platforms, Oktopost excels at helping brands with social listening.  And this is where they compete with Buzzsumo.

Key Features:

  • With social listening, you can track relevant keywords, mentions, and competitors pages.
  • Make better content decisions by analyze what’s getting the most engagement
  • Protect, measure, and optimize the impact of your B2B marketing communication with TalkWalker's advanced social listening and analytics suite.

scoop it allows you to research and publish the best piece of content.  This is a freemium platform designed for both the individual blogger/content curator and for businesses looking to engage their audience on a more consistent basis.

Key Features:

  • The content curation solution helps you save time by finding the best and most engaging content on your particular topic.
  • Create emails in minutes to distribute content
  • Create a curated branded content hub where you can host all of the content that you want to share

Ninja Outreach

ninja outreach

As its name indicates, Ninja Outreach is a tool designed for outreach.  At it’s core is a search engine that helps bloggers and content marketers find influencers on Twitter, Instagram, and YouTube.

And in the process of finding these influencers, you’ll also see which of their content is the most engaging.

Key Features:

  • Find social media influencers on various platforms by niche, location, and audience engagement.
  • Eliminate the need for manual outreach with Ninja Outreach’s automation engine.
  • Find engaging content to place links or become a podcast guest

Just Reach Out


Just Reach Out is a bit like Ninja Outreach in that it automates your outreach campaigns.  However, Just Reach Out is designed more for the public relations and pitching stories to various types of media.

With Just Reach Out, you can find out which types of articles that journalists write so you know they’ll be a good fit for your story.

Key Features:

  • Find journalists covering your topic and keywords
  • Identify opportunities to land guest posts on highly engaged sites
  • Get notified of new press opportunities based on your searches

Sprout Social

Sprout Social is a social media management platform that helps you reach your audience, engage your community and measure performance.

One of the features of Sprout Social that competes with BuzzSumo is their social listening feature.  Within your industry, you’ll be able to see which content is performing best, which is most engagining and which you need to respond to.

Key Features

  • The ability to track brand-relevant conversations on multiple social platforms
  • The reporting feature gives actionable data to gain a full understanding of what type of content is resonating

Social Animal

social animal

Of the 10 platforms on this list, I think Social Animal may be the most direct competitor. With Social Animal, marketing teams can find and analyze the top performing content for any topic or competitor.  You can also find influencers who can amplify your content’s outreach.

Key Features:

  • Content Research feature gives you deep insights into keywords and analysis of how content performs once published.
  • The competitor monitoring feature allows you to keep tabs on what your competitors are publishing.  When they get a worthy mention, you’ll get an email notification

Which BuzzSumo Alternative is Right for You?

BuzzSumo is a powerful suite of marketing tools that is key to the toolbelt of every content marketer.  However, there are several alternatives on the market that can replicate its feature set.

You can find both relevant content and trending content and build backlinks.

If you’re currently using one of the platforms above for SEO or social media purposes, then chances are you can use that to replicate some of the BuzzSumo features.