Content Guppy started out as a SaaS link building agency.  

Back in 2021, it was HARD to find links that were good quality.  When we hired link building services at Time Doctor, the links were terrible.

They were all low quality links.  Either on obvious PBNs, on content farms with crappy content built to sell links, or these generic "news" sites.  (If you've been doing link building for any length of time, you know what I'm talking about.)

So in March of 2021, I thought the best thing we could do is focus on building links.  (Content came shortly thereafter.)

We wanted to focus on building links for SaaS companies.

That meant:

  • Getting links only on other relevant SaaS sites
  • Getting links on sites that have a high domain rank (DR60+)
  • And getting links on sites that had at least 5,000 organic visitors a month.

There are other factors we look at, such as the traffic and keyword profile, the link profile, etc.  But that's where we started.

We wanted to get high quality links for our clients.

But link building has changed a lot since then.

Quality links with solid anchor text on relevant articles is the bare minimum.

Just like our other services, we had to re-think what link building means in an AI SEO world.

Ranking Content

This is, as it always was.  The first job of link building is to help you rank your high quality content.

Here's where the agency you hire gets link inserts on high quality blog posts.  The metrics that matter here are domain rank (or domain authority), site traffic, the link profile, the site quality and site's user experience, etc.

You can look in a tool like Ahrefs and see approximately how many quality links you'll need to rank your content on the first page.

Straight forward stuff. And where most link building agencies stop.

Creating Demand and Building Brand

The second job of a link building agency is to create demand for your SaaS.  The trouble with simply trying to rank on the first page is that the first page is being eaten by

  • AI Overviews 
  • Ads 
  • People also ask 
  • Images 
  • Videos 
  • Shopping 
  • Featured snippets

and probably a dozen other SERP features I'm not even thinking of.

So you're competing for less click throughs and less space.  Your link building agency can't just help you fulfil demand by listing you on the SERP.  

It needs to help you create demand and build a brand so your ideal customers are actively seeking out your product.

Cross Platform Visibility

And finally, your link building agency needs to have a strategy for cross platform visibility.

If you're not getting on the shortlist of LLMs such as AIO, Perplexity, Claude, ChatGPT, then you are missing out on the most qualified buyers in search.

Content Guppy

Like I mentioned before, when Content Guppy first started, the goal was to scratch our own itch and get high quality links.

But we've rethought how a link building agency should work.

So here's how we address the 3 jobs of a link building agency.

Rank Content with High Quality Link Inserts

Our first link building service had one goal:  Get links that we, ourselves, would want to acquire.

That meant three things for us:

  • DR60+ links
  • On SaaS Sites or Agency sites only
  • On sites that got 5,000 organic visitors per month.

This meant we charged our clients a bit more money per link - but in the end, they were saving money because they would need fewer links.

Our link building services are responsible for ranking hundreds of pages in the top 10 over the past few years for some of the most buyer centric keywords in dozens of industries..

Job 2:  Create Demand and Build a Brand

Link inserts help you fulfill demand.  But like we mentioned, you also need an agency that's going to help you create demand.

At Content Guppy, we found the best way to create demand for your product is to get in front of other people's audiences.

Not only are you borrowing a large audience from that person, you're also borrowing their credibility.

This includes:

  • Podcast interviews
  • Interviews on relevant YouTube Channels
  • Newsletter features (free and paid)

You might not think of these activities as link building.  But think about it, most podcast and YouTube videos (especially B2B interviews) get transcribed and disseminated across the web.

Those interviews will bring you both mentions (amazing for AI) and also links pointing back at your site.

And, on top of that, you spent 30-60 minutes talking to hundreds of people in your ideal audience.

Job 3:  Cross Platform Visibility

We think cross platform visibility is done in 3 ways.

First, doing good SEO.  

Second, creating demand and a strong brand.

And finally, what we see working really well is getting brand placements and listicle guest posts.

For instance, if you run a CRM for Small Business, writing guest posts around "10 best CRMs for small business" on a popular site.

LinkBuilder.io

Linkbuilder.io is one of the more established link building companies in the market and have been building links since 2016.

They've worked with over 350 companies and have built over 20,000 links.  According to their website, they work with "ambitious brands and agencies.

Pricing

Here's a screen grab of their pricing as they offer 4 different tiers.

Outreach Monks

Outreach Monks offers their link building services to a wide array of industries including Casino's and the canibis industries.

They also offer country specific links as well.

Since they've started in 2017, Outreach Monks has worked with over 2,000 businesses and agencies across the world.

Pricing

Outreach Monk is a link building company with a wide array of link building packages, each with a different pricing model.  For instance, they offer link insertions, SaaS backlinks, Guest posts, etc.  So we took the managed link building service for this particular post.

The Hoth

Man, you talk about an OG company, these guys have been around for a long time.  Founded in 2010, which is like 200 years ago in internet years,   They are no longer a link building company, The Hoth is now one of the leading SEO and digital marketing services on the internet.

The Hoth has hands off approach to link building.  In other words, there is very minimal work to be done on the client's side.  You give them the site you'd like to do link building for, and the anchor text, and then they'll take care of the rest.

Pricing

The Hoth as a variable pricing scale.  You can adjust the domain rank, the number of words you want your backlink post to have, and they'll tell you how much that will cost.

For instance a link with a domain rating of 50 and a backlink post with 1,000 words will cost $350.

Fat Joe

Not going to lie, I'm so jealous of their name.  All the other link building companies on the list are like "link this" and "outreach that".

Then you have Fat Joe.  Talk about brand genius.

Fat Joe is another link building comapny that offers a wide range of services from link building to digital pr to content production.  Since their founding in 2012, they have helped over 5,000 companies get backlink placements with their blogger outreach service.

Pricing

Again, Fat Joe has quite a large SEO and content offering.  So, I took the pricing page from their blogger outreach service - which is what they seem to be best known for.

Page One Power

Page One Power's custom campaigns are designed to meet the needs of a wide variety of clients.  With a specialization in Resource Page Link Building and Content Link Building, each campaign will be customized based on the link opportunities your site provides.

They serve clients ranging from individual business owners all the way up to enterprise companies.  They also offer white label services to agencies.

Pricing

Page One Power does not offer pricing on their website.  So you can go to their site, fill out a form, and request a call back.

LinkDoctor

LinkDoctor began when two corporate guys had to scratch their entrepreneurial itch.  So they launched a stand alone link building service that specializes in high quality backlinks.

And they work in a wide array of industries including health care, real estate, startups, law firms, enterprise, and ecommerce.

Pricing

LinkDoctor offers 4 pricing tiers, however the prices aren't listed publicly on their site.  

RHINORANK

According to their website, RHINORANK has been hired by over 1,500 SEOs to use RHINORANK'S curated link service to acquire high quality backlinks for their SEO campaigns.

With their curated link service, they will search the internet for relevant content and "liaise with the webmasters to insert links into their content."

Pricing

RHINORANK has a sliding scale that you can check out on their pricing page.  For instance, you can get DA10-20 links for $42.50 per link.

Links that rank is the brain child of SEO superstar Matthew Woodward.  They operate within a very strict set of parameters to ensure that the links they are building are the highest quality backlinks.

In fact, they even have a site that let's you see if a link you're trying to acquire is one that they would blacklist.  

And if you're wondering, yes, they are able to get links from the casino market.

Pricing

Links that Rank has a sliding scale right on their home page that you can check out. However, if you want one "high-power link" with a domain rating of 50 to 80, then that price is $327.  And there are definitely some bulk discounts.

Authority Builders

Authority Builders services a very large variety of niches.  Everything from Beauty to Business to Technology to Travel and a whole lot more.

Simply pick the niche that your site is in, Sign up to get access to the custom dashboard.  Pay the invoice.  Then wait for the link to go live.  It's that simple.

Pricing

Authority Builders offers a wide array of link building packages from link insertions to guest posting and HARO.

So, we took the screen grab from the link insertion category to give you a feel for their pricing.

Digital Gratified

If you need a SaaS link building agency that prioritizes both quantity and quality, consider Digital Gratified. They start with a website audit and competitor backlink analysis, then create relevant blog posts to improve your SEO. Using guest posting, niche edits, and outreach, they boost your website's link profile. Even if you already have good content, they provide high-quality links from domains like Hubspot and ActiveCampaign at a great value.

Pricing

Digital Gratified offers a versatile pricing structure along with a calculator designed to assess costs according to your specific requirements. The link building cost calculator evaluates your overall budget, preferred quantity of links, and timeframe.

Growthner

Growthner is a SaaS focused SEO and link building agency. They pride themselves on building links that drive PQLs and SQLs.

Theyโ€™re also big on AI-era visibility. Growthner doesnโ€™t just think โ€œmore backlinks,โ€ they consider how those links help your brand get cited in Google, ChatGPT, Perplexity, and other LLM-powered surfaces.

Pricing

Growthner offers fully customized retainers rather than fixed packages. Pricing depends on scope and link building volume.

Final Words

All of the link building agencies on this list will get you good results and increase brand authority.  However we are biased toward Content Guppy.  We'll make sure that you get the absolute best links possible for your content.

Want This Done for You?

We do this for B2B SaaS companies every day.

Book a free strategy call. We will look at your category, identify high-leverage opportunities, and show you what a content program built around your revenue goals would look like.

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