10 SaaS Content Writing Services to Help You Increase Your MRR

I've been doing some form of SaaS content writing service for over 11 years.  And in that time, I've helped SaaS companies generate over $80 million in revenue from content.

That includes being the second marketing hire for a bootstrapped SaaS, advising dozens of companies on their SEO and content, and with my team here at Content Guppy.

Content writing has changed a lot since I started back in 2015.

When I first started, here's how writing content would work.

Step 1:  Keyword research - we would find high traffic, low competition, and high buyer intent keywords.

Step 2: Content Brief - create an outline so that the writer knows what topics we would like to cover.

Step 3:  Find a writer for about 10 cents a word to create a 2000 - 2500 word blog post.

Step 4:  Publish.

And that was more or less the entire process.

In 2026, however, that process is just not good enough.  Competition is too fierce.  AI Overviews and PPC have dramatically altered the SERPs.

And, what I think is most important:  buyers have become much more sophisticated.

There was a time that the most sophisticated buyers didn't trust Google.  Because they all knew the content on the first page was designed specifically to rank... not to provide any actual new information.

This is starting to change how content is written... or should be written.  Thankfully!

Factors to Consider when Hiring a SaaS Content Writing Service

Factor 1:  Do your goals align?

Some content writing services will tell you that the number one goal is more traffic.  But in our opinion, the only thing that matters is revenue.  

Whether you're writing a blog post, creating a weekly newsletter, or publishing a service page, we only care if the content is increasing MRR.

It's our contention that the only thing that matters for a content writing service is increasing revenue.

You can create a newsletter to nurture clients.

You can write a blog post that gets traffic.

You can write content to get more domain authority.

But all of these activities should exist within the scope of increasing revenue.

Factor 2:  Does the agency help you create entity authority?

Does your agency actually create content that adds new insights or information to the ecosystem?  Or do they just regurgitate what's already ranking?

Is the agency helping you create a point of view that will make sure that your content stands out in a sea of sameness?

Or are they using AI tools to simply create crappy content even cheaper and faster?

SaaS companies have to try to grab the attention of some of the most sophisticated and educated buyers in the market.

If you're trying to appeal to the CMO of 500 person company, then regurgitated content isn't going to grab or hold their attention.

Factor 3:  Is there a strategy for AEO?

Does the agency have a way to increase recommendations in various LLMs?  Are they working to help get you on the short list of tools that AI recommends when an ideal client prompts your service?

Does the agency have a strategy for helping you increase your brand exposure?  Is there a strategy in place for helping you distribute your content and your point of view so that LLMs know to recommend you to your ideal buyers?

Factor 4:  Do they have a history of generating revenue content?

What's their primary KPI?  Are they selling you on rankings, traffic or revenue?  

Obviously, rankings and traffic without revenue is pretty much useless.

I believe that one of the greatest advantages that we have at Content Guppy is that I came from a SaaS company where I had to build revenue with SEO.  

We didn't have the time and money to invest in traffic generating activities.  

Early on, we weren't investing in glossary pages, or these big top of funnel pieces of content.

Every piece of content that we wrote needed to have the potential to generate revenue.

I've carried that philosophy while building Content Guppy.

1. Content Guppy 

We've spent the past 11 years building, adjusting, and modifying a content writing service designed to help SaaS companies increase MRR.

Like I mentioned, the way we created content back in 2015 won't work for 2026.

Here's how we've adjusted our content writing system to address the factors that we've discussed above.

1. Identify Content Based on Increasing Revenue

We created a scoring system that will allow us to predict the impact that a particular piece of content is going to have on your SaaS.

We take into account two key metrics.

Is your target audience looking for this type of keyword?

This goes a bit beyond search volume.  We want to know if the people who would be interested in buying your product are actually looking for the type of content that we're trying to create?

For example, a CRO of a 500 person SaaS isn't going to Google "What is a CRM".  Even though this keyword has thousands of searches per month - it's practically useless for a CRM company.

Does the keyword have buyer intent?

Instead of the keyword "what is a CRM", what might be more interesting to a CRO ready to switch platforms is "What's the difference between Hubspot and (insert company name here)."

The CRO already knows what a CRM is.  Now they're just looking for something that fits their exact needs.

And if your CRM meets their qualifications, then there's a great chance you'll be on the shortlist of demos.

2.  Create Content That Builds Entity Authority

Like I stated before.  We used to simply create content that was regurgitated research.  We added nothing new to the ecosystem.  

And sadly, most agencies still do this today.  They'll throw a brief into AI, or give it to some cheap writer and call it a day.

Instead, all of our content begins with an interview process.

We want to interview SME's within your organization to get your point of view.  What do you believe?  Why does your company exist?  How do you want your customers to view you in comparison to your competitors?

We also interview your customers and sales team.  This is where the "real" data comes.  Straight from the trenches.

Why did your customer hire your SaaS?

What features are most important?

What integrations are the most used?

Why did they switch from what they were doing?

These are just a few of the questions we ask to build a customer profile for your SaaS to draw from when we create content.

3.  AEO isn't a Bolt On

We aren't just an SEO agency who then bolted on AEO services when it became the thing to do.

We had to rebuild our entire process from the ground up.

From how we create content (our interview process) to how we promote content.

Before, we used to build links.  Rank the content.  And be done.

But now, we get you on podcasts and YouTube channels so you can share your POV.  We write guest posts promoting your SaaS.  And we get you brand mentions on high authority sites.

This is how you can dominate in the SERPs and get your SaaS shortlisted in LLM recommendations.

4.  Revenue is all that matters

How we hold ourselves accountable is by creating content that converts traffic into trials and demos.

You'll see content like this, this, and this on your site and know that it's producing revenue... not just increasing traffic.

SaaS clients we’ve worked with

Superhuman, V2 Cloud, Time Doctor, Kickbox

2. Single Grain

Struggling to scale organic traffic and convert it into paying customers?

Single Grain executes full-funnel content strategies that help SaaS companies grow their revenues online. Their approach blends SEO, content marketing, CRO, and paid media, ensuring every content asset they create is tied to buyer intent, search demand, and ROI impact.

What makes them different?

• Multi-channel content syndication: They create and repurpose content for blogs, landing pages, social media, and even videos so it reaches a broader audience and stays relevant longer.
• CRO and funnel optimization: They fine-tune messaging, copy, and graphics to maximize CLTV and reduce customer churn.
• Intent-focused SEO: They do everything from programmatic SEO and UX evaluation to authority building and voice search optimization.

To amplify organic efforts, Single Grain manages PPC campaigns across platforms like Facebook, Instagram, YouTube, Amazon, and LinkedIn, streamlining services like Spotify and Hulu. Single Grain also caters to businesses in eCommerce, education, crypto, and Blockchain industries.

 SaaS clients they've worked with

Nextiva, Drift, Axure, Lever, Keeper, OptinMonster, and 15five

3. Omniscient Digital

Striving for quality over quantity?

Omniscient Digital has got you!

It’s an organic growth agency for B2B software companies.

Their SEO approach focuses on search data, intent analysis, and proven frameworks to build a barbell content strategy that attracts, engages, and converts. There is no generic keyword stuffing, no one-size-fits-all playbook.

 What makes them different?

• Conscious content production: Whether it’s thought leadership, demand-gen pieces, or product-focused articles, every asset they create serves a purpose.
• Digital marketing analytics: They help answer key questions like which pages drive conversions, which keywords bring in the most traffic, and where marketing dollars are best spent.
• Robust link-building: They leverage their large Rolodex of editors at hundreds of publications to secure high-authority backlinks.

SaaS clients they've worked with

SAP, Adobe, Hotjar, Jasper, 360Learning, Asana, and Smartling

4. Growfusely

Want to build SaaS brand authority through a mix of SEO, content marketing, and digital PR?

Growfusely, a SaaS marketing agency, can do that for you.

Their organic marketing solutions are built around SEO. They integrate keyword research, topic relevance, and user intent into content creation, aligning it with technical and on-site SEO techniques. 

Small, medium, and enterprise, Growfusely works with SaaS companies of all sizes.

 What makes them different?

• Digital PR: They help you land strong brand mentions and product placements on high-authority publications in your niche.
• End-to-end SEO: They enable continuous improvements to E-E-A-T, page speed, and web vitals, ensuring a strong online presence.
• Creative design support: They have a team of designers who create custom-branded lead magnets, landing pages, decks, infographics, and more.

Growfusely also runs a “White Label SaaS Marketing Agency Program.” It enables marketing firms, solopreneurs, and design and development agencies in SaaS to scale their services by offering core marketing services under their own brand without hiring in-house resources.

 SaaS clients they’ve worked with

Whatfix, Trustpilot, Capsulink, Omnisend, SEMrush, Peekd, and APIFuse

 5. Foundation Marketing

Creating content is one thing, but consistently getting it in front of the right audience is another.

Foundation Marketing is a B2B digital marketing agency that does both.

They produce long-form blogs, comparison pages, video scripts, infographics, and other types of content that influence buying decisions. But they don’t just stop at publishing. They have full-fledged content distribution systems that help drive links, traffic, and shares.

 What makes them different?

• Market research and analysis: They examine industry trends, growth projections, and potential disruptions to position your offering for optimal impact.
• Content amplification: They ensure content is distributed in different formats through LinkedIn, X, email drips, and influencer marketing platforms.
• Reddit marketing: They craft detailed Reddit playbooks and curate content calendars with a mix of AMAs, thought leadership posts, and value-driven discussions to foster authentic engagement within relevant communities.

Foundation Marketing also has domain expertise in software, Generative AI, manufacturing, and education.

SaaS clients they’ve worked with

Webex, Mailchimp, Canva, Unbounce, and Audiense

6. Beam Content

Your audience craves insights, not recycled blog posts.

Beam Content is a content marketing agency that creates expert-driven content for B2B companies.

They interview relevant stakeholders, talk to customers and partners, and analyze data to write guides, case studies, articles, and other assets that actually feel ‘original’ to the target audience.

They go beyond merely repurposing existing material.

 What makes them different?

• Action-oriented editorial strategy: Whether launching a GTM campaign, refining brand voice, or building a founder-led content engine, they implement a framework that works.
• Repurposing for maximum reach: They transform content into social media graphics, videos, and text posts.
• Thought-leadership social media: They offer LinkedIn content services for businesses and founders to help spark conversations and generate leads on the platform.

SaaS clients they’ve worked with

Groundswell, MessageBird, MixPanel, and Dooly

7. Brafton

Looking for an all-in-one agency that creates, optimizes, distributes, and amplifies content across multiple channels?

You have to check out Brafton, a full-service marketing powerhouse.

Every content strategy they create is designed to simplify your path—from marketing to ROI. They carefully plan and execute each campaign and always work against meaningful KPIs.

 What makes them different?

• PPC strategy-building: Their PPC experts tailor your paid marketing strategy to fit your budget, goals, audience, and existing campaigns. Expect excellent guidance every step of the way.
• Email marketing support: They can handle anything related to GDPR compliance, audience segmentation, drip campaigns, newsletters, and A/B testing.
• UX and web design prowess: They develop brand stories, deliver website audits and UX analyses, and optimize site performance with technical SEO best practices.

Brafton is a HubSpot Platinum Solution Partner. It also masters Mailchimp, Pardot, ActiveCampaign, Marketo, and other email marketing tools.

SaaS clients they’ve worked with

Rosterfry, MoEngage, Almefy, and WellRight

8. Animalz

There’s no doubt that content marketing is evolving—high-quality, in-depth insights now outperform generic SEO content. What you need to do now is publish research-backed content that actually influences decision-makers.

Animalz, a content marketing agency for SaaS companies, gets that.

However, instead of churning out “keyword-heavy” copy, they focus on expertise, storytelling, and market intelligence. They have an excellent team of strategists, researchers, writers, and editors who help raise the bar for their work.

What makes them different?

• Thought-leadership content at scale: They ghostwrite blogs, guest posts, and conference decks for executives, VCs, and startup founders.
• Promotion and distribution: They produce engaging video scripts, knowledge-based articles, and case studies that efficiently highlight real-world success stories.
• Product marketing: They help amplify reach through strategic link building, crafting attention-grabbing social media copy, and drafting persuasive emails and newsletters for your products to sell better.

SaaS clients they’ve worked with

Airtable, Intercom, AdEspresso, Appcues, Wistia, and Zendesk

9. Siege Media

Tired of ranking below competitors?

Siege Media is an organic growth agency that tears through search data to find lucrative ranking opportunities you can bank on. They provide a full-service marketing solution from content writing and design to technical SEO and digital PR.

They have a suite of writers with experience speaking to different SaaS buyer personas like CMOs and DevOps.

 What makes them different?

• Content localization: They translate content in 250+ languages and 525+ language combinations with unique-to-market keyword research, ensuring you don’t spend resources on topics that don’t guarantee results.
• Dynamic SEO practices: They offer a range of search-related activities, including content pruning, SEO A/B testing, canonicalization, UX assessments, and internal link audits.
• BoFu content approach: They leverage proven keyword frameworks and data to generate sales-qualified leads (SQLs) instead of traffic that does nothing for you.

In addition to SaaS, Siege Media caters to businesses in fintech and eCommerce.

SaaS clients they’ve worked with

HubSpot, Clearbit, Sinch, Drata, Zapier, Asana

10. TripleDart

Want to work with a marketing agency that fully understands the complexities of navigating your SaaS industry?

TripleDart is your go-to.

They plan, execute, and manage integrated digital marketing campaigns across organic, paid, and social channels to grow sales pipelines.

Need help to outrank your competition? TripleDart helps scale organic growth with keyword research, backlink building, and high-quality content publishing. Want to drive multi-channel outbound across email, LinkedIn, and more? They help with that, too!

 What makes them different?

• End-to-end lead nurturing: Their expert team of writers curates content regardless of your audience’s funnel stage—ToFu, MoFu, or BoFu.
• Paid ads with maximum ROI: Their PPC specialists run data-driven ad campaigns across Google, Facebook, LinkedIn, and more—so you get qualified traffic without overspending.
• Custom dashboards and attribution models: They build custom tracking dashboards, enabling you to see exactly where leads are coming from and which marketing efforts drive revenue.

TripleDart also ensures your marketing and sales teams are fully aligned, setting up automation and integrations that remove friction and improve lead handoff.

SaaS clients they’ve worked with

Freshworks, Contacto, Glean, Astra, Pluto, AdPushUp, Hiver, and Phyllo